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1. Review period of the new station. If you don't have to worry about this because of this, the new site is generally in the review period of the search, and it takes time to consider, at this time you need to operate to continue to update**, bringing more original and unique content.
2. Over-optimization. Over-optimization generally directly causes ** to be included, and the snapshot is stagnant or not included, and what you need to do is to remove the obvious traces of optimization and add normal updates.
3. Content originality. The search inclusion page is not that you say that the original is the original, you don't look at what others wrote yourself, it is not necessarily the original, the article you write and the views of the Internet are the same, but a slight change of word, the readability is not strong and scarce enough, what you need to do is to be pseudo-original, supplemented by appropriate and unique content.
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There are two possibilities:
First, it may be because of the poor inclusion of your **, resulting in the webpage being included one year after it was published. This one is almost impossible.
The second is that this page of yours has been included for a long time, and your page has recently been updated, so a snapshot of this page has been updated.
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1. Adhere to high-quality (original does not mean high-quality) content output every day;
2. Crawl out the link of the whole ** (generally** sitemap has a link) and push, which is generally the interface of fast push, ordinary push and applet push, as well as sitemap map submission;
3. Do a good job of the link between your PC side and the M side, and you can use the canonical tag to make the state congratulatory;
4. Do a good job of external friend chains, and it is not recommended to do a large number of external links for a day or two.
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Let's talk about three reasons for this.
If the search volume of the keywords you choose is too high, and Dachang envy reaches the level of millions of search volumes, it is very difficult for such a popular word to be very difficult, and you don't have enough resources to do it in a short time. For new sites, there will be a review cycle, and the cycle is related to the competition of your core keywords. The more precise the keyword, the better the inclusion ranking.
**If there are many articles, it is best to have more external links, so that they will be recommended by search engines. On the contrary, if you have less content, don't do too many external links, so that the ratio of content to external links will not be too different, so that it is easy to be searched by the search engine.
When the search engine searches for the content of your page, the content of the article you update must be related to the main content of the homepage, otherwise it is easy to confuse the search engine and not know what you are talking about, so you will not be ranked and included.
Hope, thank you!
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Under normal circumstances, the premise of the content being included is: non-collection plagiarism, the content has a certain value, the content can solve a certain problem of the user, there is no problem with the structural design, and there is no problem with the optimization operation.
If you want to understand and learn SEO, at present, Zhiwei Chain will learn from three grandchildren's channels:
The first is that most of the training institutions have a lot of water, all of which are about some very simple basic knowledge, and the students are still not able to optimize their own ** after learning, and the tuition fees are relatively high (ranging from 3000-5000);
The second is learning through books, to be honest, learning technology through books is the least desirable, why? Because technology needs to be practiced to be truly mastered, there is no way for books to show you how to operate at this point;
The third is that SEO tutorials should be the best way to learn at present. Usually SEO tutorials are some veterans of the SEO industry (SEO veteran drivers) summed up the experience, and our SEO team has been established for 9 years, led by 8 years of SEO veterans, the understanding of SEO is already very thorough, at the end of March this year, we have completed the whole mountain to complete the system of SEO learning tutorials.
I myself have been doing SEO for almost 8 years, and I personally believe that the core of SEO should be to meet the needs of users and pay attention to user experience. The workflow of SEO is roughly the following major links: market environment research, keyword research, competitor research, structural optimization, page optimization, external link building, data monitoring and strategy improvement.
If you still have questions, please click on your avatar to DM me. If it helps you,!
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Only with rankings can more users see, and with more users, can there be conversion rates, which is useful for enterprises. When the ** is completed, the first thing is to optimize the ** as a whole, when we optimize for a period of time, or not included**, why is this? Let's find out!
1. The use of domain names.
First of all, we need to check the usage of the domain name, if this domain name has been bound to ** before, then it may cause the situation that it will not be included. There will be a lot of paths and links bound by Min Tangxiang for this bridge domain name, spider crawlers will enter this**, if you make a new **, then the previous links are inaccessible, and it will become a dead link. A large number of dead links will lead to a decrease in trust, which will lead to new ones not being included.
2. Whether there is a record of violation of the domain name.
If there was a previous violation of the domain name, and then you used this domain name to bind a new **, then this situation will result in ** not being included. If you want to make a new **, it is best to choose a domain name with no violation record, so as not to affect the inclusion of the new **.
3. Structure.
The structure also plays an important role in the inclusion of search engines, and if the structure is not reasonable, spiders and crawlers will not enter the search engine at all. Therefore, the structure must be reasonable, and the tree structure is the most attractive to spiders and crawlers.
4. Readability.
5. Standardize simple URLs
When there are too many dynamic parameters of the path, the spider cannot climb into the page. In this case, it is best to be static or pseudo-static, so that it is convenient for the spider to crawl. However, it should be noted that if the ** has been launched, then do not easily change its path, because if the path changes, it will lead to an increase in dead links and duplicate paths.
6. Strategy and positioning.
Before the new ** goes online, we must formulate a good ** strategy and positioning, so that the ** operation in the later stage can be more smooth, if there is no strategy and positioning, what else to talk about?
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In fact, in a nutshell, content can be added by correction, and weight can be handled by internal and external links.
1. Content correction.
Content correction is mainly to add quality to the web page, adding some perfect elements to the article that was not there before, for example, some advertisements on the previous web page** may not be necessary to remove hyperlinks. Add some easy-to-read elements, such as **, titles, animations, **, etc. If the previous content has already expired, you can add the latest content.
In this way, our article about spiders is a new article that will attract spiders to crawl and type from scratch.
2. Add weight to internal links.
The shallower the import level of the inner page in the **, the higher the weight will be, and the content with internal links on the homepage is generally entered and ranked much faster than the pages without internal links on the homepage. In addition to adding internal links to the homepage, you can also make referral links on column pages and other internal pages, but it must be noted that if this article has been placed on the homepage for a period of time and still no users click, it is recommended that you remove the import from the homepage.
3. External links pass weight.
Make some high-authority links, such as bringing a link to your own inner page on someone else's column page, of course, such links will only exist on the basis of each other. You can also do advertorial promotion, with an inner page link or sun at the end. If it is a product site, you can also bring links to the inner page articles and products in the Guizhou classified information channel.
4. Promote and bring users.
The biggest role of promotion is to bring real users, and search engines will not not enter and rank a page with certain fans, because the essence of search engines is to provide users with the content they want. If your ** page may not be entered and ranked for the time being, but there are many users who like it very much, the search engine will give priority to your socks and optimize the ranking of the page. In the past, we can let our friends click and click, so that the spider will find our article attractive and will quickly enter our article.
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