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Three principles for the location of beauty salons:

Principle 1: Make it easy for customers to shop.

Meeting the needs of customers is the purpose of store management, so the determination of the location of the beauty salon must first consider the convenience of customers to shop, for which the beauty salon must meet the following conditions:

1) Convenient transportation. Near the station, it is a concentrated area of passing passengers, and the crowd is highly mobile and has a large flow of flow. If it is a meeting point of several stations, the commercial value of the lot is higher. Beauty salons can be located in such areas to provide customers with convenient shopping conditions.

2) Close to the crowd of plugs, can be convenient for customers to shop randomly, such as theaters, commercial streets, parks, entertainment, tourist areas, etc., these places can enable customers to enjoy shopping, leisure, entertainment, tourism and other services of convenience, is the best place to choose the beauty salon to open. However, this kind of location belongs to the best place for doing business, every inch of land is expensive, the land price is high, the cost is large, and the competition is also strong.

3) Areas with dense populations or areas where government agencies are concentrated. This type of area has a high population density and is close to each other, so it is more convenient for customers to save time and effort in shopping. If a beauty salon is located in such a location, it will be more attractive to customers and it is easy to cultivate a loyal consumer base.

4) Crowd distribution areas that conform to the law and direction of passenger flow. This type of location adapts to the living habits of customers and is naturally formed"market"Therefore, the number of customers who can enter the store to shop is large, and the traffic is large.

Principle 2: It is conducive to the development of stores.

The ultimate purpose of store location selection is to achieve business success, so it is necessary to focus on how to facilitate business from the following aspects:

1) Increase market share and coverage to facilitate the long-term development of beauty salons. When choosing a store, it is not only necessary to analyze the current market situation; Moreover, from a long-term perspective, it is necessary to consider whether it is conducive to expanding the scale, such as improving the market share and coverage, and the ship will open up the market on the basis of continuously enhancing its own strength.

2) It is conducive to the formation of comprehensive service functions and gives full play to the characteristics. The setting of commercial outlets in different industries has different requirements for geography. When choosing a location, beauty salons must carefully determine the location of their outlets by taking into account factors such as industry characteristics, consumer psychology and consumer behavior.

In particular, large department stores should comprehensively consider the functions of the area and various commercial services, create the characteristics and advantages of the beauty salon, and establish a good image.

3) It is conducive to the reasonable organization of commodity transportation. The location of beauty salons should not only pay attention to scale, but also pursue economies of scale. The development of modern commerce requires centralized purchase, centralized supply and unified transportation, which is conducive to reducing procurement costs and transportation costs, and rationally planning transportation routes.

Therefore, the location of the beauty salon should be selected as close as possible to the transportation line, which can not only save costs, but also organize the procurement of goods in a timely manner to ensure the normal operation of business activities.

Principle 3: It is conducive to obtaining the maximum economic benefits.

The most important criterion for judging the location of a beauty salon is whether the operation can achieve good economic benefits. Therefore, the choice of geographical location must be conducive to operation in order to ensure the achievement of good economic benefits.

The information ** is on 138jm China Beauty Franchise Network.