How to classify the tourism market and what are the six major regions of the world tourism market

The tourism market usually refers to the tourism demand market or the tourism source market, that is, the frequent buyers and potential buyers of a particular tourism product. From an economic point of view, it is the sum of the exchange relations between the supply and demand of tourism products; From geography.

From the point of view, it is the center of tourism economic activities in the tourism market. It belongs to the category of general commodity market, which has the basic characteristics of a commodity market, including the places of tourism supply (i.e. tourist destinations) and tourism consumers (i.e. tourists), as well as the economic relationship between tour operators and consumers.

The difference between the tourism market and the general commodity market is that it is not a specific material product, but a package route characterized by labor services. At the same time, the tourism supply and consumption process are synchronized, with strong seasonality.

For any country, region or tourism enterprise, the share of the tourism market is directly related to the efficiency of tourism management, so in the process of developing and building tourism areas and tourism operations, the investigation of the tourism market, division, development, and development are very important. According to the needs of tourism management, there are many ways to classify the tourism market, such as the classification of tourism source markets according to tourism consumers; According to the geographical scope, it is divided into international and domestic tourism.

Market; According to the age and gender characteristics of tourists, it is divided into old, middle-aged, young, children's and women's tourism markets; It can also be based on the social status and education level of tourists.

and economic capacity to pay. According to the type of tourism activities, it is divided into sightseeing, vacation, conference, shopping, sports, adventure and scientific expedition tourism market; It is divided into primary markets according to tourism reception volume and regional distribution.

Secondary and opportunity markets. Through the study of the tourism market, the current situation and changing trends of tourism demand can be determined, including estimating the general trend of international and domestic tourism market development, supply and demand and competitive situation, and accordingly determine the target market for the region.

Conduct market planning; Study the various factors that affect the market, so that the tourism operation can adapt to the changing market and achieve the purpose of attracting tourists.

The meaning of the encyclopedia market: the market is the social division of labor and the commodity economy.

The product of development to a certain extent, with the development of society, the meaning of the market is constantly enriched. People's perception of the market can be summarized in the following three statements:

1.The idea of place, which is the traditional concept, holds that the market is a place of exchange of goods.

2.Crowd theory, crowd theory that is, the market refers to a certain type of person or group of people, and marketing.

The meaning of the market is the same.

3.In relational theory, the market is the sum of the relations of exchange of goods. are different means of production.

The embodiment of the economic relationship between the owners.

The tourism market, understood from the perspective of place theory, is considered to be a place for the exchange of tourism products and tourism commodities.

From the understanding of relationship theory, the tourism market refers to the sum of various economic phenomena and economic relations reflected in the exchange process of tourism products. In tourism and tourism studies, people usually will:"Market; "The term refers to frequent and potential purchasers of travel products. In this sense, the tourism market refers to the tourism demand market or the tourism source market.

How is the travel market classified?

The world's top six tourism markets are as follows:

1. East Asia and Pacific tourism market: East Asia-Pacific.

Including Northeast Asia.

Southeast Asia and the Pacific region are rich in eco-tourism resources, diverse socio-cultural and economic environments, and colorful cultural landscapes.

2. South Asian tourism market: Restricted by the level of economic development, the tourism industry started late. to civilization, Buddhism and Hinduism.

The birthplace and coastal scenery form a huge potential for development;

3. The Middle East. Tourism Market: Known"The world's oil treasure trove"It is known as the three major religions of the world.

The birthplace is extremely rich in cultural and natural tourism resources, forming convenient conditions for the development of tourism;

4. Quietly change the European tourism market: it is the birthplace and economic foundation of modern tourism.

It is abundant, the transportation and communication are developed, the culture is gorgeous and colorful, the cultural landscape is unique and the European-style architecture has attracted many tourists;

5. Americas tourism market: International tourists are mainly residents of the region. The vast land, long coastline, and good ecological environment attract many tourists;

6. African tourism market: Restricted by economic development, the tourism industry in the region started late. The rich historical and cultural relics, charming natural scenery and exotic wildlife of Jianzhen have made Africa known as the "World Natural Resources Expo".

It can be subdivided according to five standards: geographical variables, population variables, income and expenditure variables, consumption variables, and product variables.

1. Geographical variables. It is mainly subdivided according to the region, country, and climate zone.

2. Demographic variables. It is mainly subdivided according to age, gender, family, class, faith, and ethnicity.

3. Variables of income and expenditure. It is mainly broken down by households, per capita income and expenditure (consumer spending).

4. Consumption variables. There are two levels here: one is the psychological habit of consumption, which is mainly based on lifestyle, consumption motivation, and value pure and generous concepts.

The main interests and participation activities are subdivided according to the simplicity; The other is consumer behavior habits, which are mainly subdivided based on consumption timing, consumption frequency, loyalty, waiting to purchase stage, and marketing sensitivity.

5. Product variables. It is mainly subdivided according to the nature of specific tourism products accepted and purchased by consumers, generally including: sightseeing, vacation, amusement and leisure.

From the perspective of business types, there are three main types of tourism:

Organize domestic tourists to travel and excursion activities in their home countries.

Organize domestic tourists to travel and excursion activities in the early morning and outside the State Bureau.

Receiving or soliciting foreigners to travel and excursion to their own country.

The latter two types of tourism business activities are foreign-related businesses.

The six major tourism markets and their characteristics are as follows:

1. East Asia and Pacific tourism market:

The East Asia-Pacific region includes Northeast Asia, Southeast Asia and the Pacific region, with superior natural ecological environment and abundant eco-tourism resources, unique river and lake water landscapes and biological landscapes, diverse socio-cultural and economic environments, and colorful cultural landscapes. The diversity and complementarity of the economies of the countries of the Asia-Pacific region have contributed to the booming tourism industry, and the region has become the most promising source of tourists.

2. South Asian tourism market:

Restricted by the level of economic development, the tourism industry in the area started late, developed slowly, and fluctuated greatly. It is the birthplace of civilization, Buddhism and Hinduism, with a long history and culture, rare places of interest, unique customs and customs, and beautiful coastal scenery.

3. Middle East tourism market:

The district is known for"The world's oil treasure trove"It is known as the birthplace of the world's three major religions, and is extremely rich in cultural and natural tourism resources, forming convenient conditions for the development of tourism. But wars, conflicts, and terrorist activities have affected its development.

4. European tourism market:

The area is the birthplace of modern tourism, with a strong economic foundation, developed transportation and communication, colorful culture, three unique cultural landscapes and European-style architecture to attract many tourists.

5. American tourism market:

International visitors are predominantly residents of the region. The vast land, long coastline, and good ecological environment attract many tourists; Ecology and adventure tourism are well underway.

6. African tourism market:

Constrained by economic development, the tourism industry in the region started late, has a poor foundation, and develops slowly. Its rich historical and cultural sites, fascinating natural scenery and exotic wildlife have made Africa known as the "World Natural Resources Expo" and have great potential for the development of tourism.

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The tourism market usually refers to the tourism demand market or the macro tourism source market, that is, the frequent buyers and potential buyers of a particular tourism product.

From an economic point of view, it is the sum of the exchange relations between the supply and demand of tourism products;

Geographically speaking, it is the center of tourism economic activity in the tourism market.

It belongs to the category of general commodity market, which has the basic characteristics of commodity market, including the places of tourism supply (i.e. tourist destinations) and tourism consumers (i.e. tourists), as well as the economic relationship between tour operators and consumers.

Classification method: 1. Classification of tourism source markets according to tourism consumers.

2. According to the geographical scope, it is divided into international and domestic travel escort market.

3. According to the age and gender characteristics of tourists, it is divided into old, middle-aged, young, children's and women's tourism markets.

4. According to the social status, education level and economic payment ability of tourists.

5. According to the type of tourism activities, it is divided into sightseeing, vacation, conference, shopping, sports, exploration and scientific investigation tourism market.

6. According to the tourism reception volume and regional distribution, it is divided into primary market, secondary market and opportunity market.