Somebody help me with marketing planning

Your company is similar to the products of Mango.com, a subsidiary of Hong Kong China Travel Service, and the company is in Shenzhen. I think you can learn about their operation method on the Internet, and you can directly enter the Chinese real-name mango network to get their **. As far as I know, they have a lot of marketing developers who specialize in promoting in high-end venues and getting people to apply for membership cards.

There are many operators who handle business with customers, and now the company is ready to develop in the mainland, and has branches in Beijing and Shanghai. I'm sorry, that's all I know. I think you can refer to the operation mode of your peers and learn from each other to make progress!

I think it's almost impossible for you to ask someone else to do the planning for you, and if the planning is so easy to write, I don't think you will ask someone else to write it, right?

Good luck with your speedy planning!

You belong to the service industry. Pay attention to visibility. and the quality of the service. It is advisable for your staff to pay attention to the details of the service. If there are conditions, some preferential conditions and items can be added on the basis of the original. It's best to understand the customer's needs first.

There is also the fact that customers who used to travel a lot of business trips concentrated on some activities. This will capture old customers. If you want to be big, you have to try your best to turn no new customers into old customers. Add me if you have any questions. I've been a marketing planner for six years. Hope I can help you for free.

Your company should belong to the service industry now, too.

Hehe, making a plan is not such a simple thing, I guess it is impossible to ask for it, because making a plan is time-consuming and requires funds, I advise you to cancel it!!

Our company is mainly engaged in software, what software to do, tell me! Guaranteed package to your satisfaction.

Ay? I don't understand, how can you let you do it if you don't know how to do marketing planning? What are you responsible for?

Miss Ling's sister.

One. For a person who is ready to get involved in marketing planning, first of all, the purpose of marketing planning should be understood, it is obvious that it is to bring sales and profits to the enterprise, so that the profits of the enterprise can be maximized, and for the better survival and development of the enterprise!

Two. The characteristics of marketing planning, entering a new field, for the professional characteristics to be engaged in to understand the Thosen test, the follow-up work can be carried out in an orderly manner!

1. Commercial (bringing sales and profits to the enterprise).

2. Innovativeness (scientific creativity * possibility of realization = maximum expected effect).

3. Timeliness (choosing the right marketing timing will get twice the result with half the effort).

4. Comprehensive (marketers should have a wide range of comprehensive capabilities).

5. Flexibility (ready to respond to all problems that will occur).

6. Feasibility (no matter how awesome the idea is, it must be able to land).

Three. So the point is, how to do a good job of a good and high-quality planning! The so-called, knowing oneself and knowing one's opponent, will not be defeated in a hundred battles.

First, internal and external environment analysis; The most important point of national policy, economy, social situation, and its own technology is to be legal.

Second, the planning idea is determined; Just like writing an article, you must first list a central idea, and formulate the direction of marketing ideas according to the development goals of the enterprise!

third, strategy and skill design; The direction of the idea has been clear, and the next step should be to design a feasible plan, including the specific implementation of products, **, canal and worm dry road and ** activities!

fourth, the implementation and adjustment of the programme; As a marketing plan, creativity should be off the ground, and the method should always be implemented, which can be effectively implemented and bring the greatest benefit with the minimum cost, which is a good marketing plan!

Today mainly talked about the overall framework of marketing planning, the marketing road has a long way to go, from the 1988 He Yang's idea service, to today's new marketing, marketing will become the lifeblood of the development of the enterprise, and we shoulder such a great responsibility, set sail on the road of marketing planning, and successfully landed on the other side!

I am always accustomed to expressing my thoughts with the most concise needs, because time is life, and saving your time is the greatest respect for you!

We should think about the following three main contents:

First, the analysis of the market situation of the product;

the second is the content of the body of the plan;

The third is the effect, that is, the feasibility and operability of the program.

It is proposed here that resource integration is not a simple process of resource allocation. Resource integration simply means that various resources can play the greatest role and value after integration. Therefore, it can be considered that resource integration is the effective amplification of resources.

Resource integration is a painful and complicated process, therefore, make an effective mechanism process, so that the information flowing in the process can be effectively used, and at the same time, this can also reduce the waste of resources and improve the efficiency of work operation.

1. Formulate a framework for the general direction:

1. Determine the purpose of your promotion and what purpose you want to achieve.

2. Position your own brand, what content do you want to push?

3. Know your budget and timing.

4. Clarify your target group and the target audience.

5. Formulate ways and means to promote the promotion of the Chinese and the wide, and combine the application of strategies.

6. Resource allocation, personnel allocation, resource preparation, and implementation.

7. Effect evaluation, update the draft, and summarize.

2. Methods and Strategies:

1) Strategic overall sales planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting.

2) Marketing-oriented :* structure, visual style, columns, page layout, functions, keyword planning, SEO, design and development.

3) Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning.

4) Integrated communication and promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news advertorial marketing, ** marketing, event marketing, public relations activities and other viral communication methods.