Is there a tool to optimize the title? 5

For products with low initial sales, you can compare the baby search and guide traffic before and after optimization, this data can be seen from Quantum Hengdao, and you can also see from the [Search Diagnosis Assistant] that this channel needs to be counted for many days, and the baby with stable sales can be compared from the guide traffic and transaction conversion rate at the same time!

The key to the title reflects the key selling point of the baby, ** information, the title is attractive, and the customer experience is improved.

For example: Tuoba Universal Wheel Trolley Case Cute Polka Dot Combination Lock Travel Bag Women's ABS PC20 Inch 24 Inch.

Title analysis. Brand: Tuobake.

Category: Bags.

Attributes: universal wheel, combination lock, 20 inches 24 inches.

Trending elements: cute, polka dots.

Audience: Female.

Material: ABS PC

The attributes contained in the title are not static, the key is to show the biggest selling point of the product, such as the store has a major event, of course, you can add the event ** word! Hope it works for you!

It's best to analyze on your own, because in many cases the title is based on the product you want to optimize, competitive analysis, and target keyword selection are determined manually. This kind of transformation is the best, and the tool is just a tool.

Search engine users, their behavior is like this: they encounter a problem - open the search engine - search for their own problems - the search engine responds to the algorithm matching according to the search term - output search results that are more relevant to the user's search term.

When setting the SEO title of the article, we can consider how the user searches according to the nature of the keyword, and integrate the key words into the user's search habits, so as to improve the relevance of the page content and the user's search.

There are many tools for mining keywords, first use the tool to find the long-tail keywords we want to do, and then carefully prepare the content according to such search terms. And ensure that the inscription is consistent, which is the real SEO content output.

2.The length of the title of the jujube fiber socks.

The number of words in the title should be limited to 30 characters. If the title is longer than 30 characters, the extra text will not be displayed. Due to the number of words, the weight of other keywords will be separated from the title.

The page title is off the vertical mountain keyword, which gradually weakens from left to right, so we deal with the article SEO title keywords and try to keep the important keywords ahead. In addition, it should be noted that the title keywords should be as consistent as possible in essence, rather than a few unrelated or irrelevant words cobbled together, which would spread the weight.

How do I optimize my product titles? Many novice sellers will optimize their titles every once in a while, resulting in fewer and fewer keyword data with good traffic. In fact, product titles generally don't need to be optimized often.

Since it usually takes about seven days for the system to capture new words and needs to accumulate data, the calculation of product weight is based on a seven-day cycle, and it is recommended that merchants optimize every seven days. When optimizing your product titles, don't change them at will. Instead, we need some tools or channels to check which keywords are better in the title, and then determine which words should be replaced so as not to remove the keywords that are really drained.

If the traffic is good, don't optimize it anymore to prevent the traffic from getting worse after optimization.

1. Judgment on the type of title. **The type of title, the setting of the content should be set according to your own **content and type, the keywords should be reasonable, and the **title type should be in line with the **content, so that it is easy to improve the search ranking and weight.

2. The length of the title. **The length of the title should also be regular, not too short or too long, and set appropriately according to the keywords. And continue to optimize the title, the length of the title is appropriate, and the ranking will be improved.

3. Title and content. Don't be a title party, the setting and optimization of the title should be consistent with the content, so that you can win the recognition of users, and at the same time, you can get the attention of users through the content of Youling Search, and the content of the title will be recognized.

4. Keyword setting. For the search of **, it is generally achieved through keywords, and the title optimization should be combined with the keywords, as well as the length, sorting, and number of keywords to make reasonable settings, and the setting of keywords is also related to the title and search ranking.

5. Title change. **The title is not a layer of immutability, ensure the keyword, and then make relevant changes, retouch, pile-up, the title change should be in line with **, as well as the user's search habits, so as to increase the click-through rate and achieve high ranking.

Teach you hand-in-hand In fact, in terms of specific operation, there is no much mystery.

First of all, there are three important points to grasp in an excellent baby title:

2.Describe the features and functions of the product.

3.Explain the benefits of the product.

It is very easy to determine the base word and can be understood as the answer to the product. For example, take a skirt as an example, get a short skirt and check its user group, it is worn by girls, and the applicable group is women, then its base word is skirt women.

Note!!! Common misconceptions about title combinations.

a) Misuse of some brand words, sensitive words and illegal words.

Many people will think that the title is to find some hot words, as long as the search volume of the words is large enough to bring traffic. But many times, such words can bring traffic, but they are not related to our products.

b) A large number of headings are piled together.

c) Arrange words together directly.

Combine title considerations.

Leaving the tail empty is good for optimization.

Put the keywords that we basically fixed in front of the whole title, and put some uncertain keywords at the end, leaving space for a few keywords to facilitate optimization.

Relevance – information related to the baby.

Market rules - consumer protection, shop windows.

Take-off time – whether the take-off time is reasonable.

Whether or not to cheat - demotion, blocking.

Product popularity – sales, conversion rate.

2.Give examples of what are brand words and sensitive words?

3.What symbols are generally used to separate headings in combinations?

Theoretically, we use spaces or these two symbols, and in general we are used to using spaces, but sometimes in order to make the title look more readable, we will use , such as Apple 4 4S, which is more readable than Apple S.

4.What are the three principles of heading tokenization?

The three principles are the principle of close priority, the principle of irrelevance before and after, and the principle of partial combination; The importance of the three principles here is: the principle of "close priority" and "unrelated" bias, that is to say, the principle that we should consider most when combining titles is the principle of close priority.

5.Give an example of what is the principle of close priority?

6.Give an example what is the principle of irrelevance?

If a word is separated by one or more spaces, then the separate words can be arranged in any order. For example, the search effect for "2013** men's down jacket" and "men's 2013 down jacket**" or "down jacket men**2013" is the same.

7.Give an example of what is the principle of positive combinations?

The principle of partial combination: the rhetorical word is in front of the title, and the noun is placed behind, such as 2013** women's shoes and high-heeled leather shoes.

1. Recommendation words for the background of the through train.

Some people may find these words not precise enough, don't worry. Because the quality of the word is very important to whether our title is set accurately, whether the attribute is written accurately and completely, and the four promotion titles that we promote through train.

For example, when we search for duvets, there will be a lot of candidate words in the drop-down box, which are popular words that are easy to be searched, with very large traffic and of course very strong competition. If your product is more competitive, and the weight of all aspects is relatively high, then it is a pity to miss this kind of word, whether it is in the title optimization or through train.

3. Business advisor (paid version, according to personal needs).

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Four, eight, five, you can find it in order, and I want to say that unless you want to learn this knowledge and get operational opportunities for yourself, if you just join in the fun, don't come.

1. Confirm that the main keyword of the macro is to us. How to identify our main keywords, find common search terms that people use and use them in our titles. However, in many cases, the main keyword tends to be difficult to rank for because many pages are already ranking for it.

In this case, we need to slow down the competition by making the target keyword more specific. We can also use the statistics platform to make statistics on the words that everyone is searching for and the popular ones that rise quickly.

2. Find the long-tail keywords of the main keywords. When the main keyword becomes difficult to rank for, it's best to target content that is closely related to others but still has plenty of search volume. Usually, these keywords contain the main keyword plus one or two words. These are long-tail keywords.