Introduction to advertorial media in advertorial media, what does advertorial marketing planning do

This problem is very simple on the surface, that is, to find the best that matches the company's products and services, the key is to be familiar with it, the company is familiar with its own products, but it is not familiar enough. Choose to pay attention to three points, one is the geographical scope of the company's target customers, the other is the industry where the enterprise is located, and the advantages and characteristics of the company. If the enterprise is oriented to the whole country, the choice can be spread out in a large way, if it is a city, mainly local portals, of course, you can not give up the comprehensive portal, netizens all over the country are concerned about the comprehensive portal, and then there are some industries, make a combination of punches, not afraid that customers can not see.

Love media tweet soft article publishing platform, **rich resources, **transparent, the inclusion effect is not bad, do brand promotion and release soft articles, word-of-mouth marketing**, no....

Advertorial media can be directly understood from the literal meaning as a media organization that specializes in advertorial, advertorial promotion, advertorial planning, and advertorial release. The difference between Advertorial Media and other media organizations is that it is an organization that integrates well-known news, entertainment, consulting and other media resources at home and abroad. In a general sense, the media is an independent self-platform, and the substantive work of the advertorial media is a process of dissemination, maximizing the scope and effect of the content that needs to be promoted.

As a new interconnected media promotion organization, advertorial is also known as "new communication advertorial media" because of the process of communication.

1. Formulate an overall marketing strategy for advertorials within a certain period of time. Usually, enterprises that pay attention to advertorial marketing are often familiar with the operation of the first article, so the systematic advertorial marketing strategy often revolves around a theme, combined with the current social hot spots, promotes news events, and attracts widespread attention. This is the most extreme performance of advertorial marketing, of course, advertorial marketing planning is often combined with the company's event marketing and other strategies to give full play to the effect of 1+1>2.

2. Brand building (strengthening). The foundation of advertorials is words, and words are the best carrier of cultural inheritance. In the brand building of the enterprise, the corporate culture is a more vital component than VI, so the corporate culture is disseminated through advertorial marketing, which can be said to be the best carrier for brand building.

Of course, some advertorial forms themselves can also carry out first-class brand building, and they can also effectively disseminate the VI elements of the enterprise.

In the process of advertorial marketing planning to consider the construction of corporate brand needs to consider many aspects of content, especially worth mentioning the choice of advertorial writers, because high-level advertorial writers often have greater influence or communication power in the network at the same time, so they often unconsciously become a part of the corporate brand elements, how to choose a suitable corporate brand image of the advertorial writer, is also the content to be considered in the advertorial marketing planning.

3. Budget and effect evaluation of advertorial marketing. Advertorial marketing planning, like all other marketing planning, must consider the ratio of input to output. One of the outstanding features of advertorial marketing is that the effect is relatively difficult to evaluate, because the results of advertorials are often unpredictable.

For example, in the advertorial marketing planning, the news advertorial that is most likely to produce explosive power, if there is no news point that is well in line with the characteristics of the company's product or service at this stage, then the advertorial marketing at this stage is often relatively flat. At the same time, a good advertorial is widely used in various ways, and it is difficult to count its views. However, in the long run, the effect of advertorial marketing is obvious to all.

Advertorials are news, it is not advertising, the news information provided by advertorials is used to guide people's life, consumption, procurement, and bring help to people.

In the purpose of writing advertorials, we must consider: we can no longer sell advertising, because people don't trust advertising at all, and all current buying behaviors are based on trust.

Advertorials refer to the marketing method that uses psychological impact to make consumers understand the concepts set by the enterprise through specific conceptual appeals and through the way of linking theory with practice, so as to achieve the publicity effect.

There are 5 things to pay attention to in advertorial marketing:

1. Thinking about advertorial writing.

Advertorial thinking is very important for marketing, it can lead consumers to know what they need or surplus marketing products, and can inadvertently reveal the selling points of marketing to everyone, so that everyone can voluntarily buy, the advertorial article depends on the thinking of the advertorial writer, and also determines the positioning level of the article, in the final analysis, the marketing idea of the advertorial is the author's way of thinking, and it is a summary of the author's knowledge and logic.

2. The content of the advertorial is classic.

When writing content, it is necessary to introduce around the marketing point, including the company's culture, products, official products, brands, etc., and in the process of writing the advertorial, we must pay attention to clear and organized, and also figure out the core key points of internal judgment, as well as direction and viewpoint, etc., the content writing of the advertorial is the core of the entire marketing, the title is the key to determining whether the user is willing to click to view, and the content is the key to determining whether the user is willing to convert after reading.

3. The title of the advertorial is attractive.

Advertorial marketing should know that if you want to attract the majority of users, a novel title is essential, and whether the article is attractive also depends on the title, if the content of the title is too ordinary, even if the content is rich, it cannot get a super high reading volume, so the naming of the title is very important.

4. Article layout specifications.

Ignoring the article layout when carrying out advertorial marketing, the orderly advertorial typesetting can make people clear at a glance, which can save users time and effort to read, and the unclear typesetting makes readers confused and confused, and there is naturally no way to achieve the purpose of conversion. In order to achieve the purpose of advertorial marketing, basic typography is indispensable.

5. The channel is of high quality.

After the content of the advertorial is written, you need to find a suitable **platform to publish, whether it is to choose a traditional ** platform such as newspapers and magazines, or to choose Weibo WeChat, today's headlines, a little information, Sohu and other media platforms, everyone needs to decide according to their own advertorial content, should determine the platform to be released in advance, if you have no way to start, you can choose to point to Chengming to help, recommend**resources**Excellent ranking.

Advertorial marketing is a marketing strategy that promotes a product, service, or product by writing informative and persuasive articles to increase traffic, increase visibility, attract potential customers, and enhance brand image. Articles for advertorial marketing usually have the following characteristics:

Persuasive: Advertorial marketing articles need to be persuasive and convince readers that the product, service, or brand being promoted is trustworthy. This requires the writer to have certain writing skills and knowledge of psychology.

The advantages of advertorial marketing are:

Low cost: Compared with traditional advertising, the cost of advertorial marketing is lower, and the effect can be sustainable for a long time.

The process of advertorial marketing usually includes the following steps:

Evaluate the effect: according to the settings.

Advertorial marketing is a marketing strategy that promotes a product, service, or brand by writing informative and persuasive articles to increase traffic, increase visibility, attract potential customers, and enhance brand image. Articles for advertorial marketing usually have the following characteristics:

Persuasive: The article needs to be persuasive and convince the reader that the product, service, or brand being promoted is trustworthy. This requires the writer to have certain writing skills and knowledge of psychology.

1. Improve the fluency of advertorial writing.

In advertorial writing, you need to conceive according to the content of the promotion, if you have enough understanding of the product, and know the information of the product audience, then you will be handy when writing, and you can draw up an attractive title in a very short period of time, and complete the writing of the content, although the article does not have gorgeous rhetoric, but it is true to the user, and it is easier to accept.

2. Improve the promotion effect of advertorials.

Advertorial promotion is not blind, not only need to have a good original article, but also need to be put into the right platform, as far as the current situation is concerned, those who plan well in advance may not be able to achieve good results, not to mention those who have not planned at all, and directly choose to publish. Generally speaking, those who specialize in this industry will be very experienced, they can do a good job of planning the advertorial placement in the shortest possible time, and can ensure the effect of the article placement. We have a dedicated marketing consultant to provide one-to-one service for customers, and recommend a suitable platform for them to launch based on their own opinions and manuscript content, and the effect of publishing is very ideal.

3. Ensure the long-term promotion of advertorials.

Advertorial promotion itself is a long-term activity, so planning needs to run through the whole process of advertorial promotion. After the completion of the advertorial promotion work, it does not mean that the entire task is completed, it is also necessary to evaluate the effect of the advertorial promotion, and make adjustments in combination with the current promotion plan, such as increasing or decreasing the number of placements, changing the delivery cycle and changing the delivery platform. Only by doing a good job of covering up the plan, can the potato shed be widened to ensure that the promotion of advertorials has a long-term effect.

Well, that's the end of today's sharing! Welcome to pay attention to the investment media network, a service platform that integrates high-quality marketing resources, there are a large number of first-hand resources, as well as a super comprehensive brand promotion program.

There are a lot of self-leading advertorial promotion platforms, especially in the past one or two years, there are more and more self-leading platforms, as long as the traffic is okay, basically they have launched the self-a** platform, but because there are too many brocade pushes, they will not all explain to you, mainly extract out a few big platforms to explain it, so what are the self-a** advertorial promotion platforms? The following brocade will give you a detailed introduction to five.

1. Baijia.

Baijia is its own ** platform, its advantage is that the registration is simple, and the articles published at the same time can be synchronized to the various channels of the Baijia platform, I believe everyone is also very clear, the traffic is relatively large. Therefore, publishing articles on this platform can add a good degree to the brand, and at the same time, the published articles are easy to be included and can get a certain ranking.

Sohu belongs to the Sohu News platform, and because Sohu is an Internet company that did it relatively early, the authority and popularity of the platform are also well known.