When Starbucks meets Herm s, is it a match made in heaven or the best value for money?

Starbucks has always been a big fan of co-branding, and a large number of co-branded merchandise is launched every year. But this time, it seems a little special. Starbucks turned its attention to Hermès' brand "Shangxia" and chose to launch two gift boxes on the occasion of the Mid-Autumn Festival:

"Xingyue Ji Ming" and "Jade Rabbit Moon".

Starbucks, as a representative of coffee culture, symbolizes the modern and dynamic modern urban lifestyle of the West. "Shangxia" is an oriental elegant brand jointly founded by internationally renowned designer Jiang Qionger and the French Hermès Group, hoping to build a bridge and combine exquisite craftsmanship, Chinese culture and superior quality with contemporary design.

A co-branded product can greatly arouse consumers' attention and spark discussions, especially if it works with a well-known brand like Starbucks.

Although "up and down" belongs to the brand of Hermes, its current popularity in China is still limited and relatively niche; Although Starbucks has a wide audience, it focuses on "fast fashion" and is slightly lacking in ingenuity. This cooperation, for both parties, is also an innovation on the basis of learning from each other's strengths.

"Xingyue Ji Tea" gift box.

The "Xingyue Ji Tea" gift box includes the "Tea Song" white porcelain Luohan cup, the "Flower Window" series of colorful glazed porcelain incense burners, and the Starbucks Star Love Mooncake Gift Box (which contains three flavors: Golden Sands Custard Flowing Heart, Sea Salt Espresso Flavor, and Berry and Tangerine Flavor) to pay tribute to traditional Chinese culture.

"Flower Window" series of colored glazed porcelain incense burners.

The design of the incense burner is inspired by the openwork window totem, under the square pattern in the circle, tea and incense meet, and the aroma is rich and lingering in the breath.

"Tea Song" series white porcelain Luohan cup.

The design of the porcelain cup is inspired by the Jinshan peasant painting, which depicts a child's kite release and a child's shuttlecock kicking on the surface of the cup. During the Mid-Autumn Festival, the family is reunited, serving tea in cups and savoring it.

Jade Rabbit Moon" gift box.

The "Jade Rabbit Moon" gift box contains the "Jade Rabbit" red hand rope, the "Chang'e to the Moon" Mid-Autumn Festival-themed silk scarf, and the Starbucks Star Love Mooncake Gift Box. Under the moonlight, the jade rabbit is accompanied by gentleness, and the exquisite gift box expresses a fashionable attitude at the same time.

It can be seen that the entire gift box reveals a strong oriental color, and the detail design is even more unique, bold and delicate. From the name, to the design of porcelain cups, incense burners, murals, origami, and treasure boxes, they all have a classical charm, amplifying and extending the fit between traditional Chinese culture and modern fashion. <>

At the same time, the gift box itself can also be used as a fashion bag, which also means that you can buy a "Hermes" bag for only a thousand yuan.

Although there is a little less interaction and integration of Starbucks culture, the collision of the two brands is also a little dull in creativity, but it can't resist the advantage of ** low, only 1,000 yuan can take moon cakes, gifts and "Hermes" bags home, I believe many people will be very looking forward to buying.

Starbucks meets Hermes, and ordinary people can't afford it, which is a match made in heaven.

The whole gift box reveals a strong oriental color, and the details are even more unique, all of which have a classical charm.

The design of the porcelain cup is inspired by the Jinshan peasant painting, the Mid-Autumn Festival, the family reunion, the cup of tea, savored.

The best cost performance, the collision of the two brands is also slightly dull in creativity.

Both brands are good and both are very much liked by me.

Although it lacks a little bit of Starbucks cultural interaction and integration, and the collision of the two brands is also a little dull in terms of creativity, it can't resist the advantage of being the lowest.

I really don't know about this, I can't find it on the Internet, and I'm also very curious, Little Japan has done a good job of keeping the parties confidential!

Why do you want to see the real information of others, that will disturb them.