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Grab a sneakerhead and ask, 80% of people have a pair of AJs in their shoe closet, right?
Do you all know the origin of AJ?
AJ is also short for Air Jordan. A premium brand owned by Nike. A brand created specifically for Jordan.
Air Jordan", which is the name that Nike launched for Jordan. It not only reflects the technical craftsmanship of the shoes, but also shows the style of Jordan's play. The 1984 Thanksgiving campaign, which was launched, left a deep impression on many people.
The camera begins with a bird's-eye view of Chicago, followed by the whistling of the engine, Jordan runs into the camera in slow motion, catches a basketball in his hand, dribbles it under the basket, holds the basketball in the air with one hand, and reaches straight down to the front with the other to dunk the ball in. At this moment, the voiceover sounds: Who said he wasn't flying!
The Air Jordan series of sneakers is far ahead of other products in terms of sales and market demand, and every year it has set up a higher design for the entire sneaker industry. At the heart of the collection is the perfect combination of athlete and technology Michael Jordan, one of the brightest stars in basketball history, and the basketball shoes that have accompanied the superstars through their illustrious careers, underlining his relentless pursuit of functionality, innovation and achievement.
The Air Jordan outsole uses solid traction and excellent flexibility. The grooves are designed to mimic the natural movement of the human foot. Jordan Brand's Tom Luedecke explains: "It's the weft engineering that actually matches the footprint.
In addition to the latest technological concept of "ankle cord", Air Jordan XX has done everything possible to highlight the glorious past of Michael Jordan and the Air Jordan collection with laser engraving technology. As long as you look closely, it is not difficult to find that on the magic strap on the upper of the Air Jordan XX, there are carved patterns of various sizes and shapes, and each of these patterns is an independent whole, among them, we can find Jordan's highest score in his career; We can also see Jordan's birthday; Or, that sedan can get your attention because that's the first sedan Jordan bought; There is also a hand with six fingers, which actually means that Jordan already has six championship rings.
Today, the Air Jordan XX is no longer an exception for most shoe fans. But the significance of the Air Jordan XX launched in 2005 should not be forgotten. For us, the pattern on the upper of the Air Jordan XX is a historical statement, a reminder of the previous 20 years, but a record of the glory of Jordan and the Air Jordan series over the past 20 years.
Over the years, AJ has become more than just a pair of sneakers, but a collectible, a sneaker culture that continues to create its own value.
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Because sky-high sneakers are generally used for collection, not for wearing.
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Because at the heart of a range of affordable sneakers is the perfect combination of athlete and technology.
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We continue to create our own value. A sneaker culture that continues to create its own value. Wait a minute.
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Today, AJ is more than just a pair of sneakers, but a collector's item that continues to create its own value.
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It would be better if it really spent so much money elsewhere.
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AJ is also short for Air Jordan. A premium brand owned by Nike. A brand created specifically for Jordan.
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Every year, it sets up a higher design for the entire sneaker industry.
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The reason is that at the heart of the range is the perfect combination of athletes and technology.
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Because there are many merchants who are hyping these shoes, and these shoes are really very good-looking, there are many merchants who will do hunger marketing, so there will be such a sky-high price.
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That's because these sneakers are very lacking, and secondly, because many people like them very much, so there is such an operation.
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Did you expect the rise of domestic sneakers so fast? Recently, the domestic sneakers have been moving to the top. This is a very good thing for the development of Chinese sports brands, and it proves that Chinese consumers are gaining confidence in China's domestic national brands.
But at the same time, there are some things that make us feel very puzzled and sad. <>
There is a Li Ning brand sneaker on the well-known sneaker trading platform, and the original price is only 1499 yuan. It stands to reason that the premium of general sneakers is acceptable, but the premium of this sneaker is as high as tens of thousands of yuan. A size 42 sneaker costs $48,889 on this platform.
The difference in the middle has multiplied by as much as 31 times. For a sneaker worth tens of thousands of yuan, many consumers have doubts about it, thinking that this is really reasonable? <>
CCTV also paid attention to this incident. And criticized the current deformed sneaker culture, and then the Dewu platform banned the sale of these sneakers above the price, and conducted a large-scale investigation of the sneakers in the platform, and took emergency treatment for 20 sneakers off the shelves. For the three violations of the incident that were suspected of violating the operation, the platform also gave feudalism.
This is the shoe speculation turmoil. As for why domestic sneakers have risen wildly in recent times, there is a reason. Because of the internationally renowned sports brand, Nike's joint boycott of China's Xinjiang cotton, resulting in these sports brands losing the trust of consumers in China.
So now everyone has begun to boycott a series of internationally renowned sports brands such as Nike, Adidas, and PUMA. Everyone has put their desire to buy on Chinese domestic brands. <>
In addition, in recent years, the development of China's domestic sports brands is getting better and better, and many brands have their own excellent designers. Many of the clothes even follow the trend and have won the following trend and love of contemporary young people. The combination of the two aspects will lead to a crazy rise in today's domestic sneakers.
Although domestic sneakers ushered in spring, I don't think he should be hindered by shoe dealers, some shoes do have some premium components, but the premium should be within a reasonable range. <>
Once beyond a reasonable range, this is not a normal sneaker commodity, we should pay attention to this, I hope that in the future for a period of time, China's sneaker market can have a good and stable development of the future, let us work together and devote ourselves to the development of the Chinese Football Association.
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I think there are many reasons, first of all, because of the price**, the price of sneakers will definitely increase; The second is that domestic sneakers have begun to be in line with international standards, such as Li Ning's participation in Paris Fashion Week. Then the marketing of domestic sneakers began; There is also the sudden emergence of a large number of sneaker enthusiasts in China, which are scarce and expensive, and there are more people who buy them.
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However, the price of sneakers has risen so quickly, mainly because someone is behind the shoes, and there is a relatively large interest group behind it. At the same time, it is also affected by the previous Xinjiang cotton, so the **** of domestic products is relatively fast.
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The main reason is that shoe dealers, they have the ability to buy most of the shoes before they are put on the shelves, resulting in a shortage of goods in the market.
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This is because the market is very large, and the demand for sneakers is also very large, without the competition of other brands, it will naturally be.
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Maybe it's because foreign goods have been boycotted, so some people take advantage of this opportunity to speculate on domestic sneakers.
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Is it really that hard to consume rationally? With the continuous improvement of people's living standards, everyone's pursuit of quality of life is getting higher and higher. In daily life, when people buy some clothing, most of them will pursue quality and brand.
Because different brands of clothing may bring some added value to their temperament or self-cultivation. At the same time, some bad phenomena have also appeared, which have attracted our attention. <>
In recent years, sneaker culture in China is a very hot topic. Many celebrities have posted their rare sneakers that they have treasured for many years on their social **. In addition, some internationally renowned sports brands continue to launch some commemorative sneaker products.
This has made many consumers begin to like the so-called sneaker culture. But in their minds, these so-called sneaker cultures are nothing more than following trends. <>
Some consumers who consider themselves lovers of leisure culture do not have their own independent aesthetics, but follow the public eye. When it is the current trend, what is the hottest sneaker in the market, they will buy it. Or that whatever the celebrities wear, they will wear too.
Pursue the same style as the star. That's why there have been batches of fake sneaker enthusiasts. These people are irrational in their consumption concepts.
It is precisely because of the emergence of these people that these sneaker culture in China has become a miasma. Nowadays, sneakers are more than just a daily commodity, they have even become a collector's item. Some players have added a lot of value when they play.
And there is a shortage of supply in the market, so that the ** of sneakers gets a large **. As a result, many consumers are buying sneakers at a premium. <>
However, in this way, many sneaker sellers are more and more confident to fry shoes. They stocked up on a large number of goods when they went on sale, and then released a large number of goods in their hands when the market reached its peak. So as to get a lot of profit.
This is the so-called fried shoes, and it is also the sneaker culture that young people advocate today. Does that sound ridiculous and vexatious? But today's social situation is like this, and it has become more and more intense.
The only way to change this situation is for these brands and consumers to work together. There's nothing wrong with liking sneaker culture, but we can't make sneaker culture a miasma worthless. This will make it impossible for some fans who really love sneaker culture to buy their favorite sneakers in the future.
Let's work together.
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Because of the high value of sneakers, even people who don't play will choose to buy them, which is a very fashionable product, and the popularity is high enough, so it can naturally be fried, and many people will buy it.
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Because there are many people who like shoes, such as Bai Jingting, he is such a person.
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As long as someone collects it, someone will fry it, no matter what the item is, the shoe fry person has grasped the psychology of collecting shoes.
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I think it should be everyone's comparison psychology, and I think that expensive things can show their economic strength better.
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Because behind the sneakers are stars, the star effect is very scary, and fans may lose their minds for the sake of the stars they like.
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Because now Chinese will not choose to buy foreign brands, but to buy their own national brands, but through this matter also carried out shoe speculation, so since Chinese people choose their own brands, they should show corresponding sincerity.
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Because some foreign brands boycotted China's cotton before, this created an opportunity for some Chinese brands, so sneakers began to be fried.
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Nowadays, various brands of sneakers are getting higher and higher, and the reason why there are still so many people chasing pets is because with the development of economy and society, the pursuit of many consumers has gradually improved, and they have higher requirements for the design and quality of sneakers.
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Because this is the vanity and comparison of people at work. People always want to show their excellent side in this society, so they will continue to compare.
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Because with the development of society, people's requirements for comfort are getting higher and higher, and the brand's shoes, whether it is comfort or wear resistance, can better meet the public's love in terms of appearance and texture.
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Because people's living standards have improved now, they naturally have very high requirements for brands, and they feel that wearing famous brands can show their strength.
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It is because of the special popularity of fried shoes now, the quality of these shoes themselves is relatively high-end, and the desire of people who buy them is also relatively high.
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It is purely a personal hobby, and there are many professional shoe flippers who make money in order to earn the difference.
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It's because people now have very high requirements for sneakers, and the ** of these sneakers is also very hot.
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Because it is too expensive to design.
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