May I ask the Super League clubs, what do they rely on to make profits?

Generally speaking, it is mainly divided into several parts. First of all, there are sponsors, then there are advertisements, including title and chest advertisements, billboards in stadiums, etc., then there are ticket revenues, and finally there are league place bonuses. There are no profitable clubs in the Chinese Super League, and there are very few clubs in the world that are profitable.

Because the expenses are too large.

The main thing is advertising monetization. Then there are the tournament bonuses, tickets. Local football associations will also give a part of the subsidy.

It's mainly advertising, and the rest depends on the way it is now, I really don't know what they rely on to make money.

Tickets, venues, clothing advertisements, and the Football Association will also give some points.

How much can a star earn? How the team operates the pay.

In the 2014 season, the annual income of the Chinese Super League company was 100 million yuan, and the total income of the Chinese Super League clubs exceeded 2 billion yuan, but the expenditure exceeded 2.2 billion yuan, and the club was still at a loss.

The income mainly comes from sponsors and merchants. Ping An Group of China alone is named CSL with an annual amount of 100 million yuan. At present, the number of sponsors of the Super League has exceeded 10, and the revenue has soared from 100 million yuan last year to nearly 400 million yuan this year.

However, the income from the copyright of the event only increased from 36 million yuan last year to 38.66 million yuan this year.

The dividends of each club in the Super League will rise from 5.7 million yuan last year to 10 million yuan this year.

Statistics show that in 2014, the total income of the clubs of the Chinese Super League reached 100 million yuan. Clubs with a total income of over 100 million yuan have changed from 2 to 7 in Evergrande and Luneng last year, and 5 have been added to Guoan, R&F, Shenhua, Renhe and SIPG.

Advertising sponsorship is the club's largest income, reaching 100 million. The transfer income of each club exceeded 200 million; Ticket revenue was about 100 million, accounting for a decline of 10%. The 16 clubs are still in the red overall, with a loss of 100 million.

Only 5 clubs, Evergrande, Renhe, SIPG, Shenxin and R&F, are profitable. The loss was mainly due to the club's recruitment and salary investment.

The Chinese Super League, which cannot make a profit and can only burn money, is strong enough to amaze fans, but for club operators, even clubs backed by state-owned enterprises are anxiously waiting for the day when the financial report "turns losses into profits".

We all dream of being profitable, but the current situation is not realistic, and there are too many places to invest. The general manager of a northern football club said, "First of all, there is not much sponsorship, and secondly, the ticket revenue is basically used for stadium rental and security costs, and foreign aid is now high, the club has to develop youth training, and the dividend of 10 million yuan of the Chinese Super League company is a lot, unless the problem of TV broadcasting rights is solved in recent years, everyone can live a really good life." ”

Chinese Super League clubs can not make a profit, the lack of TV rights is a fatal injury - it is not uncommon for local TV stations to sit on the ground and start the price, in the 2014 season, the Super League company's broadcast rights income hit a record high, but only about 50 million yuan, if the broadcast rights income is all divided equally by the 16 Chinese Super League clubs, each is only about 3 million yuan, only equivalent to the annual salary of a local international.

This year, the TV broadcast rights of the Super League company should have been sold for about 70 million yuan, mainly because some networks are willing to invest, not only portals, but also professional, basically each company has to spend about 5 million yuan to buy the Super League, and this part is growing rapidly. An industry insider told reporters, "from the scale of the Chinese Super League, despite the limited quality of the game, but China's market is large enough, may be within a few years of TV rights sales revenue will be several times, last year's first document also said, now according to the market principle to establish a sports event broadcast revenue distribution mechanism, the Super League TV rights can no longer be so cheap sales." ”

All let foreign teachers. Foreign aid. Domestic players have earned money, and they can't make ends meet, so they naturally have no money.

Suddenly there was faith.

Because most of the investors of the Chinese Super League clubs are real estate enterprises, in order to obtain support from local land credit and other aspects during the peak period of real estate development, they are surging into the football field to invest, blindly burning money to buy results regardless of the cost, and greatly pushing up the operating costs of football clubs. With the introduction of the national policy of housing not speculation, real estate companies collectively encountered a cold winter, some of which themselves encountered a major debt crisis, and others were unable to make ends meet, at this time the huge investment of the Chinese Super League club became unbearable. Although the Chinese Football Association has introduced measures such as salary restrictions and investment neutrality, a large number of unexpired contracts still make the club's costs abnormally high and do not have any investment value.

I don't want to play with the evil spirit.。。

Get ready to play faith football and charity football!

It's not that there is no money all of a sudden, but that it has been a bad business in recent years, most of the Super League club investors are real estate developers, and the real estate industry has been sluggish in recent years, and it is normal for them to have no money!

Most of the Super League clubs, the backstage boss is a real estate company, in the real estate industry boom, the Super League company has an advertising effect, and the main real estate business has a synergistic effect. Now that real estate companies have been thundering one after another, the Super League club, as a side business, has of course become a chicken rib, and it is natural to be short of money.

CITIC Group ranks 29th among China's top 500 companies, with an operating income of 154.5 billion yuan. What is the concept of this number? If Chen Tao, the champion of this season, is calculated according to 5 million yuan, it is equivalent to 30,898 bidders.

It is worth mentioning that although Guoan is only a subsidiary of CITIC, it is no secret that the entire CITIC system has been "helping" the Guoan team. A number of CITIC subsidiaries have signed sponsorship agreements with Guoan, and it is even rumored that the foreign aid purchased at a huge cost back then was also secretly assisted by CITIC Pacific Group.

TEDA Group) informed sources revealed that Tianjin TEDA Group did not appear in the top 500 Chinese enterprises this time, mainly because TEDA Group is only a group company in the TEDA system. As its actual controller, TEDA Investment Holdings**** is also staggeringly strong.

TEDA Holdings has a complex asset structure. In terms of finance, it has Bohai Bank, Bank of Tianjin, Bohai Insurance, Teda Dutch Bank**, etc. The real estate department includes TEDA Construction, TEDA Real Estate, TEDA Urban Development, Taifeng, Star City Development, Sino-Singapore Eco-City, and the hotel industry includes Renaissance Hotel, TEDA Club, Binhai Holiday Hotel, TEDA Center Hotel, ......Even involving Tianjin Steel Pipe Company, Bohai **, Tianjin Trust and so on, this is not counting foreign and provincial investment.

The listed companies that hold the following are: TEDA shares, Binhai Energy, Wantong Real Estate, Qinghai gelatin, Jinbin Development, Binhai Logistics and so on. Including the first development zone that has been winning China for many years, it is also a TEDA development zone under TEDA.

Shandong Luneng] If you "get to the bottom of it", Shandong Luneng, which has the background of "electric boss", still ranks first among the princes of the Chinese Super League. Although Shandong Luneng Group accounts independently, the background is very complex. And his powerful owner, Shandong Electric Power Group, was not selected for this list, which is the reason for the ranking rules.

The State Grid Group, the parent company of Shandong Electric Power, ranked third in the top 500 in the current period, ranking third, with an operating income of 1,140.7 billion yuan.

In fact, these three have money, Guangzhou Evergrande and Shanghai Shenhua are spending money on the surface, that is, they are willing to spend money, each with its own purpose, Evergrande is typical of the relationship with Guangzhou City, you can get more land. This is the same as another unit in China, Zhejiang Zhongnan Construction Group, he is engaged in animation, the annual International Animation Festival in Hangzhou, Zhejiang, Hangzhou's leading animation industry in the country is theirs, in order to engage in relationships, take more projects, so the curtain wall and civil engineering are mostly done by them.

It should be Beijing Guoan, the Rong family is definitely the richest man in China, but they are reluctant to invest money in football, and now it seems that the richest is Shandong Luneng, the strongest Shandong team, and the only giant in China.

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The oldest club in the Chinese Super League is Beijing Guoan. The reason why Beijing Guoan is the oldest team in the Chinese Super League is because Beijing Guoan appeared at the beginning of the Chinese Super League in 1994 and has continued to this day.

In December 1992, Beijing Guoan Football Club was jointly established by the Beijing Municipal Sports Commission, Xiannongtan Sports Technical School and CITIC Guoan Industrial Development Corporation, and the professional Beijing Football Team (founded in 1956) was officially renamed Beijing Guoan Football Team. In 1994, Beijing Guoan became a founding member of the Chinese Football League A. In 1996, the team won the Chinese Football Association Cup for the first time in history.

Beijing Guoan Football Club has won the Chinese Football Association Cup in 1996, 1997, 2003 and 2018; 1997 and 2004 Chinese Football Super Cup Champion; 2009 Chinese Football Association Super League Champion. The slogan of the Beijing Guoan football team is "Guoan will always strive for the first", which reflects the spirit of Guoan, no matter whether it succeeds or fails, it will always be indignant, tenacious and hardworking, and persist in being the first.