Why Wang Guangwei said that digital marketing will be an important means in the era of industrial In

The difference between the industrial Internet and the traditional consumer Internet is mainly reflected in two points:

First, the industrial Internet is built from both the supply and demand sides, while the traditional consumer Internet mostly starts from the demand side, with the aim of establishing services and ecology that maximize traffic.

Second, the industrial Internet establishes a limited connection between nodes to open up the optimal path of information transmission and resource circulation, while the consumer Internet is based on the logic of massive content distribution and traffic sharing, and does not pay special attention to resource intensification and optimal allocation, resulting in a considerable part of the traffic information transmission inefficient and useless.

The development of the industrial Internet must rely on the foundation of the consumer Internet, learn from the mature operation mode of the consumer Internet, introduce consumer traffic for demand analysis and insight, and at the same time infiltration, transformation and reconstruction of traditional industries based on the Internet sharing thinking, promote the integration of online and offline scenarios, and build a wide interconnection between the digital world and the physical world through information circulation and resource sharing.

With the deepening of the development of the Internet, the digital world composed of information and the physical world of human production and life are more and more closely related, and the penetration and integration are accelerating in both depth and breadth. On the one hand, with the widespread implementation of C-end services such as O2O, electronic payment, and smart travel, and B-end applications such as digital production, intelligent manufacturing, and cloud deployment of enterprise services, online traffic and services are being fully integrated with traditional offline businesses, and the boundaries between the digital world and the physical world are gradually blurred. On the other hand, the field of digital transformation and technology empowerment has gradually expanded from general life consumption fields such as e-commerce, logistics, life services, and transportation to manufacturing, energy, real estate, government affairs, people's livelihood and other industries.

Throughout the history of the development of the Internet, the consumer Internet has opened a window for the digitization of the physical world, and the Internet will penetrate deeply into the field of physical production in the next stage. The emergence of the Industrial Internet is a product of this process, which can further connect the consumer Internet and the production industry, and build a synergistic coupling relationship between the digital world and the physical world.

**Yu Wang Guangwei blog.

Digital marketing is the practice of using digital communication channels to promote products and services in a timely, relevant, customized, and cost-effective way to communicate with consumers. Digital marketing encompasses many of the techniques and practices of internet marketing (internet marketing), but it is much broader and includes many other communication channels that do not require the internet. Therefore, the field of digital marketing encompasses a whole host of elements, such as:

Mobile phones, SMS, MMS, displays, banners, and digital outdoor advertising. Theoretical content: The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology and digital interaction to achieve marketing goals.

Digital Operator will make use of advanced computer network technology as much as possible to seek new market development and new consumer exploration in the most effective and cost-effective way.

In the Internet era, digital marketing has become an important means for enterprises to acquire customers and promote products. Here are some digital marketing strategies to navigate the Internet age:

2.Leverage social for marketing: Leverage different social platforms to engage with potential customers and share interesting and useful content. Understand the social platforms your target audience is using and develop a marketing strategy to connect with them.

3.Personalized marketing: Leverage digital tools and data analytics to segment customers and provide them with personalized marketing messages and services. This can be achieved through email marketing, targeted advertising, etc.

4.Leverage content marketing: Create valuable content for your target audience, such as blog posts, infographics, etc., to attract and retain their attention. Make sure the content is professional and useful, able to solve your target audience's problems or meet their needs.

5.Mobile marketing: With the popularity of smartphones, mobile marketing has become a part that cannot be ignored. Optimize your marketing content for mobile devices, and engage with users using mobile apps, SMS marketing, and more.

6.Data-driven decision-making: Leverage analytics tools and data to understand the effectiveness of your digital marketing campaigns and optimize and adjust based on the results. Continuously optimize strategies to improve ROI (return on investment) by monitoring key metrics and customer behavior.

7.Find partners: Collaborate with other companies in related industries to develop digital marketing campaigns. This can help amplify your brand's reach and reach a wider audience.

In short, digital marketing in the Internet era requires continuous learning and adaptation to new technologies and trends. Invest in technology and talent, innovate and experiment to ensure your digital marketing strategy is up to date and drive business growth.

In the past few years, the amount of data has increased in the first way, whether it is a small enterprise or a large multinational company, when it comes to decision-making, data is the first consideration, which shows the popularity of enterprise digital transformation.

Marketing has changed from "product-centric" to "customer-centric", and traditional marketing has gradually changed to precision marketing. The so-called precision marketing is based on data analysis to explore customer needs, establish a personalized customer service system, and realize the measurable low-cost expansion of enterprises.

Analytics CloudIt can provide data support for precision marketing, thereby driving enterprise operations and decision-making. It is mainly reflected in the following aspects:

Precise pricing. Pricing is the most important factor influencing marketing and must be monitored and analyzed in real-time; The analytics cloud can provide industry data comparisons and real-time monitoring of elements involved in product or service changes, so that marketers can respond and make decisions quickly if adjustments are needed.

Marketing plan. In the analytics cloud, the latest trends in customer behavior can be accurately analyzed, and marketers can target groups based on the analysis data, formulate matching marketing plans, provide personalized products or services, and enhance user experience.

**Analyse. This technology uses data, machine learning, and statistical algorithms to analyze historical data and calculate some important future outcomes. Analytics in the analytics cloud allows marketers to go beyond what has happened and effectively improve customer behavior and sales movements.

Effective ROI calculation.

Statistics show that nearly 50% of marketing executives don't know the right way to calculate business ROI. Analytics Cloud solves this problem by considering everything from the remaining vertical fiber marketing channels to investments, and performing a cost-benefit analysis of each element to arrive at the ideal marketing approach and associated budget.

The goal of marketing is to make money, and the foundation of marketing is data.

Analytics CloudIt can provide one-stop big data analysis solutions for enterprise business scenarios, based on advanced technologies such as big data, mobile Internet, artificial intelligence, etc., to fully support enterprise business innovation, perspective operation anytime and anywhere, assist enterprises in scientific decision-making, accelerate enterprise digital transformation and upgrading, and help enterprises carry out precision marketing, strategic management and control, risk early warning, etc.

Digital marketing is a process of mastering and analyzing technology and market, whether the display terminal is a mobile phone, tablet, computer or offline advertising, and other smart terminals, the ultimate goal is to deliver different products and services to different user groups.

What Wang Guangwei said is still quite realistic, solving market problems.

Big data digital marketing evaluation system is very important for scientific decision-making in marketing.

Micromarketing is circle marketing, which is characterized by low cost and high loyalty.

A few key points to do a good job in micro-marketing:

1. Establish or use a relationship of trust. There is no micromarketing without trust.

2. The experiential or use experience of the product is equivalent to the selling point of traditional marketing. There is no communicability without experience or feeling.

3. Reasonable form of communication. According to the fan resources, decide whether to promote independently or with the help of big V, this is mainly based on your own goal setting.

4. Value-added services. Micro-marketing is about human feelings, so in addition to good products, it is also necessary to do various value-added services and maintain customer relationships.