In the era of big data, why has brand digital marketing become the way for enterprises to survive?

In the era of digital economy, when traditional enterprises realize digitalization, they must pay attention to digital marketing as an important aspect, change marketing ideas, models and strategies that cannot meet the needs of the original, and realize new marketing methods. Along with digital management and manufacturing, digital marketing, as a hot spot, will become one of the three important components of digital enterprises. Generally speaking, in a fully competitive market, enterprises can only get normal profits, and if they want to get excess profits, they must innovate.

Innovation is a new combination of factors of production, and in an economic sense, it includes not only technological innovation, but also marketing innovation. Among them, digital marketing is a typical thing for innovation.

Because you can keep up with the times and not be thrown behind.

In this digital era, brands and consumers are undergoing a huge digital transformation, but no matter how the marketing environment changes, insights, target audiences, creative and media mix are the primary fundamental issues that digital companies and marketing as a whole need to solve. But now, it's not enough to just start with one aspect of digital marketing. Because whether you have strong connection management capabilities is becoming a crucial factor in the competition between enterprises.

In the digital marketing industry, there will always be more or less opportunities and challenges waiting for you to touch. Whether it's fragmented marketing theories or new areas brought about by big data. Emerging technologies such as AI, blockchain, and IoT technology have brought great imagination and growth opportunities for digital marketing.

The impact of big data on digital marketing is deep and extensive, and in the long run, it involves budget management, product pricing, accurate customer acquisition, automated content marketing, user lifecycle management, intelligent operation analysis, and so on. At present, big data has gradually begun to affect brand marketing, through the continuous accumulation of user data, more accurate user portraits are generated, and data can also be optimized and reused, accurate marketing materials are pushed, and the consumption needs of users are predicted and cultivated.

Not only that, on the basis of data, better digital omni-channel integration, the development of marketing strategies, 91 Internet asset evaluation platform is the use of big data technology from the Internet to capture effective information, through the mathematical model derived from the principle of neural network to the enterprise Internet assets of hard and soft indicators for statistics and analysis, and then scientifically evaluate the value of the enterprise Internet, the data multi-dimensional, dynamic, correlation, demand and other aspects of comprehensive collection and analysis. In this way, it helps enterprises to develop brand marketing strategies, continuously improve the user experience, and obtain the true power of the brand.

Digital marketing refers to the process in which enterprises use digital tools to interact with the target group and promote brand or product information to them, so as to stimulate the purchase interest of the target group and convert the purchase interest into enterprise sales. Among them, the target group is the origin of digital marketing, and the more you understand the target group, the more accurate information you can convey and improve marketing efficiency. Here, based on the different objects, the marketing model can be subdivided from coarse to subdivided into:

Mass marketing, precision marketing and one-to-one marketing.

1.The essence of digital marketing is still marketing In a certain sense, as long as there is an imbalance between the supply and demand of goods, as long as there is a market economy and market competition, marketing is needed. However, marketing will definitely change with the market environment, especially with the change of technical means and need to keep pace with the times, and digitalization is only a hand.

For example, with the development of the Internet, digitalization has increasingly become the main front of enterprise marketing, and the forms of advertising are becoming more and more diverse, from traditional web banner advertising, dynamic advertising, programmatic advertising, to different forms of social advertising. As a result, the digital marketing of enterprises is ultimately combined with omni-channel retail, mobile Internet of Things, digital stores, etc., for the purpose of marketing transformation and marketing performance, to form a closed-loop of omni-channel marketing.

2.The development of the Internet has changed the form of communication, and the characteristics of the Internet in both directions, decentralization, and interconnection have changed the form of communication, resulting in the inversion of the information inversion between enterprises and consumers. For example, in the past, companies occupied the top of the information, and consumers could only understand what the product was through advertising.

What are the features of this product? After the Internet, the information asymmetry has been greatly weakened, and consumers can quickly (and free) obtain product evaluations from a variety of channels, so the model of information asymmetry between enterprises and consumers has been reversed, and enterprises have become the disadvantaged party, and the decision-making power is firmly in the hands of consumers. Today's young people are the digital generation, they are born with access to mobile devices such as mobile phones, and they are always digitally connected and socializing.

If enterprises want to better reach this group of target users, they also need to make some changes.

The process of traditional marketing management is creative, event-driven, budget-constrained, from planning to execution, and data analysis to form a closed loop. Digital marketing first needs to digitize the company's products and services; secondly, to infiltrate digitalization into every step of consumer decision-making, such as the purchase decision-making process (knowing the brand, considering the brand, completing the purchase behavior, and sharing the experience of using the purchased products); Finally, there is the digitalization of the whole platform, that is, to make the product appear on each digital platform as much as possible. The basic approach adopted is to adopt an agile way of working, with marketing strategy as the starting point, user experience as the core, and data analysis as the driving force, and continuous iteration.

Digital marketing refers to a marketing method that uses the Internet, computer communication technology, and digital interaction to achieve marketing goals.

Digital integrated marketing[1] is based on the information network (the main judgment is the Internet), and it has three main meanings:

1. The uniformity of disseminating information: that is, enterprises speak with one voice, and consumers get information from no matter what kind of information they get is unified and consistent.

2. Interactivity: that is, meaningful communication between the company and consumers, which can obtain information and feedback quickly, accurately and personally.

3. Target marketing: that is, all marketing activities of the enterprise should be carried out around the enterprise goal to achieve the whole process of marketing.

The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology and digital interaction to achieve marketing goals.

What is a Digital Marketing Strategy? A digital marketing strategy is a detailed plan of how to leverage different digital marketing channels to achieve your business goals. When you're designing your digital marketing strategy, you'll need to consider which channels to use, the resources (people, time, and money) allocated to each channel, and the desired results.

A common mistake that many digital marketing managers or small business owners make is that they try to execute everything at once and get nothing out of it. Either because they don't have the necessary expertise to run a digital marketing campaign, or because they end up spending their budget on channels that don't fit their business.

Hello, I am a practitioner in this field, I hope to help you, hope, thank you!

In simple words, in fact, compared to traditional marketing, through digital marketing.

You can reach a large audience in a more cost-effective manner and in less time.

Every business has its own overarching goals, but most companies try to grow by attracting more customers and convincing them to buy the product. In order to do this realistically, you need to consider all the most important promotion options and advancements, and in the most cutting-edge world, the internet is the worst option. This makes digital marketing necessary for every business.

Learn about the benefits of digital marketing for businesses first, which include:

1.Burden search capacity.

Digital marketing is cheaper than most marketing methods.

2.Mobile access.

and text marketing and social**.

When they use many different apps on their phones.

, you can appear in front of them.

3.Flexibility.

There are many ways to make your business inherently more flexible, and by learning how to digitally market creatively yourself, you can open up a variety of possibilities for your future promotional strategy. With digital marketing, you also have the flexibility to test and stop underperforming campaigns in real-time.

4.Dilate. Many people shop almost online. Digital marketing allows you to reach out to these people and thus expand your company's reach.

5.Many**.

and audio. It's easier than any other form of publicity.

6.Interactivity.

It allows you to communicate directly with your customers, especially through reviews, messages, reviews, and social posts. This shows that you care about your customers and their feedback, which will make them feel respected and be part of the community you've built. It also allows you to gather valuable information about your customers' reactions and preferences.

7.Trace. In addition to interacting with your customers, it also allows you to keep track of their activities.

You can monitor the type of ads and content they see shortly before they make a purchase. This tells you which marketing-based approach is most effective, allowing you to refine and refine your strategy.

In the era of digital marketing, how to shape a brand?

Digital marketing: [digital] (0 1 binary) is the network, through the network for brand communication and promotion, covering the market and occupying the market.

A brand is a value proposition that fits a certain demand and provides a solution to a certain conflict. The carrier of the brand is the product service, the product service is used to exchange with the customer, and the brand is used to communicate with the customer.

I would like to clarify the problem from a business perspective: network, scenario, service, and product are the prerequisites for brand building.

The biggest role of the web in brand building is communication.

Networks have instant effectiveness and a short lifespan.

The first point: digital marketing is a means and tool of communication, not a kind of thinking, but only one of the elements of brand building.

Brand value lies in resolving customer conflicts.

The essence of conflict is demand.

The collection of common demands is the market.

Digital marketing can only affect a part of the market (the customer group that is connected to the Internet).

The premise of brand building is the carrier (tangible).

The propagation of the carrier is the value proposition.

Without a clear value proposition, there will be no products and services, and the so-called digital marketing is also "water from the source".

Digital marketing is more suitable for [virtual] products as well as [standard] products.

Digital marketing has become the "standard" of brand promotion at present, and it is difficult to exceed the ordinary.

The second point: don't myth [digital marketing], all myths are the short life cycle of the brand and a massive capital injection.

Digital marketing can quickly spread the brand, but also quickly fission customers, but decay is the vast majority.

Example 1: Eagle Ye Beef Brisket Huang Taiji Meat Sandwich Bun (quickly famous, rapidly decaying, less than three years in business) Digital marketing can bring cash flow and quickly cash in profits, but only if there is a massive capital injection (market).

Example 2: Luckin Coffee Worship Bicycle (both are successful cases of digital marketing, the former was listed overseas in 18 months, and the founder of the latter quickly cashed out profits) Branding needs to occupy the minds of customers, it takes time, it also needs self-improvement, and at the same time, it has to face competition! Digital marketing is just the way to go, it's become the standard.

Six steps to do a good job in brand marketing in the Internet era!

**Still needed, otherwise your information is scattered, no matter how much you believe in the bridge is useless, around**Do keyword optimization, natural ranking to the home page is the best way, compared to the bidding is cost-effective, very cost-effective, and do not cost anything, the core is natural ranking, will not be famous because it does not cost money.

2. Aimless investment promotion to accurate information flow;

In the past, if you want to attract investment, you will send information on the Internet everywhere, this way is very poor, the first need for people to find information, not accurate, even if you find it, you will not easily believe it. The information flow pushes accurate information to users according to the user portrait, and what you see is what you get.

3. Turn all brands and products into promotion;

Super IP, scenario-based products, business models, self-promotion, etc. are all for the purpose of forming a communication effect at the contact point, and IP, scenarios and models, including the community, are all for better communication and realization, and achieving sales is the ultimate goal.

4. Do ecology, information precipitation and trust;

What solves the problem of multi-maintenance and trust, is not to buy when you see it, many times it still needs endorsement, and it also needs more dimensions to verify, which is the establishment of a hundred rotten moderate ecology and trust, forming a set of methods.

5. Self-in-depth communication and service;

Since the matrix, in order to communicate with users in depth, produce stickiness, and provide services for users, it is necessary to use the ***, subscription account well, use live, which requires continuous output of valuable content, and connect with users, generate interaction, at this time, activity productization, product activity is the most basic and effective way.

6. Transformation and fission of community operations.

Why the community exists, is to make the minority group have a sense of existence, a sense of belonging, this subculture is very important, why many niche products are difficult to sell, is because it is not enough to support channels and large communication, consumption is scattered, but the community can quickly seize consumers, especially niche consumer groups, channel sales, fission, and even drive the trend of the public.

Any enterprise can carry out a trilogy of building (overall project planning + Internet business model + marketing operation landing), our system is more precise, is for small and medium-sized enterprises, even small and micro enterprises with a weak foundation.