How is Wang Guangwei s digital marketing training?

In recent years, with the update and iteration of technology, the traditional resource-driven advertising model is facing a bottleneck, digital marketing has come into being, and the connotation and extension are constantly expanding, and some emerging marketing models and marketing technologies have become a new driving force in the field of marketing.

1. What is digital marketing?

Digital marketing is based on:"Technology + data"Dual-driven, the traditional marketing is transformed into a first-class and intelligent, and then helps enterprises build a process of omni-channel reach, accurate interaction and transaction of consumers.

2. Why digital marketing.

In the era of digital economy, enterprises have begun to take advantage of the scenario-based consumption, the diversification of channels, and the integration of products and services"+ Internet"The mindset reconstructs the marketing chain. How to realize customer value as the core, open up R&D, marketing, sales and service links, and promote the integration of business to digital and the operation of digital to business have become more concerned aspects of enterprises.

3. Digital marketing model.

In view of the customer full contact system built by SaaS software and its significant advantages in helping enterprises achieve two-way empowerment of data and business, it has become the mainstream mode of current digital marketing solutions.

4. What does a digital marketing business do?

Develop multi-terminal application software for enterprises such as web management system, APP, H5, applet, etc., provide business process management, knowledge management, digital resource management, artificial intelligence-based human-computer interaction system and has been applied in finance, industrial cloud, chain management, enterprise information management and other directions.

5. What is the use of a digital marketing platform?

By building a digital marketing platform based on the digital middle platform and microservice architecture for enterprises, digital marketing solution providers help enterprises realize the aggregation, processing and rapid empowerment of upper-layer applications of internal and external data, and realize the rapid development and iteration of enterprise business.

As the Internet industry experiences the demographic dividend period and the mobile tuyere period, the most advanced resources continue to concentrate on the Internet giants, intelligent marketing has become a common trend, and the importance of driving traffic operation efficiency through data and technology will be further highlighted.

I have participated in his training, and I can still learn things.

Digital marketing is a process of mastering and analyzing technology and market, whether the display terminal is a mobile phone, tablet, computer or offline advertising, and other smart terminals, the ultimate goal is to deliver different products and services to different user groups.

What Wang Guangwei said is still quite realistic, solving market problems.