What should novice SEMs pay attention to? What should novices pay attention to when doing SEM?

SEM is based on the way users use search engines, taking advantage of the opportunity to retrieve information from users, and delivering marketing information to target users as much as possible. Some beginners want to know what to pay attention to when running SEM ads:

1. Conversion rate.

We should make it clear that the conversion rate of our own is the key, and we should focus more on keywords with conversion rates, rather than messing around with content for the sake of increasing traffic, but the selection of keywords cannot only look at the conversion rate.

Many people take the conversion rate as the only consideration, which seems to be no problem at first glance, of course, words with a high conversion rate should be increased, and words with a low conversion rate are naturally not worth advertising. But this consideration is actually one-sided, and another very important factor is the profit of the commodity.

At the time of the previous keyword, it will let us choose whether to match exact or broad. Exact match is only when the keyword searched by the user is completely consistent with it, it will be displayed, while broad match is that the content of the user's search contains your keyword, and it may be displayed. For a keyword, whether to use exact match or broad match, the recommendation is as follows:

People in different regions will have different brand concepts, and their spending power will also be different. When doing SEM advertising, you should take into account the factors of this region, rather than targeting all parts of the country with the previous keyword, which may lead to a low conversion rate of the entire keyword due to the low conversion rate of many regions.

In the delivery of the time period, it is mainly necessary to take into account the peak period of user activity: Monday to Sunday: 9:

00-23:00, key period: 9:

00; 20:00—23:00;Peak Hours:

00 appropriately increase the delivery.

The construction of the account structure, plan-group-keyword-creative (advanced creative)-with pictures, etc., and then the ranking situation, the focus is also on the landing page, which is more affecting the conversion rate, and the landing page is adjusted according to the keywords to distinguish users, and regularly do data analysis and respond in a timely manner! Hope it helps!

The main thing for newbies is to learn and practice.

SEM basic knowledge and conceptual things are a lot, open an account trapped macro account, combined with the background learning account structure, keyword bidding, matching, creative writing, etc., in addition to SEM styles are also more, tool applications, etc., some styles and tools can be used to improve clicks and conversions.

Let's learn slowly, marketing center, all the conceptual and practical things of promotion are available.

Summary. Hello, the main content is as follows.

4. Manage bidding;

5. Optimize the content;

6. Determine the standard;

8. Report the results of standard evaluation.

What you need to learn to learn SEM.

Hello, the main content is as follows: 1. Choose the strategy of hand filial piety and search engine marketing; 2. Shenzu determines the target Bizi search engine; 3. Determine the keyword plan; 4. Manage bidding; 5. Optimize the content; 6. Determine the standard; 7. Search engine marketing tools; 8. Report the results of standard evaluation.

You don't need to learn HTML CSS JS

No need to learn JS

Let's look at the front of the need.

What is the monthly salary to do SEM?

I'm sorry to see it now.

It depends on where you are.

Semer can provide the following services:

Creative Writing. Advanced creative styling design.

Network Alliance** Promotion.

Crowd control in traffic areas.

Summary of data such as daily expenses.

To put it bluntly, it is to take the real effect and be responsible for the money you bid on.

Methods of learning SEO: 1. Start from the principles of search engines, and learn SEO from the principles of search engines; 2. Think more; 3. To learn SEO, you need to read more high-quality SEO tutorials; 4. Communicate more with SEO masters, often listen to the SEO theory of the gods, and gather the strengths of hundreds of schools, so that you will progress faster.

Learning SEO should start with the principle of search engines, only after understanding the working principles of search engines, understanding some basic algorithms of search engines and knowing how a new site is included in the search engine and ranked, you can know how to do it in order to make search engines like.

2.Think more.

After understanding the principle of search engines, we have to keep thinking, thinking about what kind of content users like, so that our ** attracts the attention of users, because the content that users like is what search engines like, and it is difficult to get good rankings if users are disgusted.

3.To learn SEO, read more high-quality SEO tutorials.

Sometimes we can't figure out a question from some SEO tutorials on the Internet, so let's take a look at some masters' ideas and practices, so that we can progress faster!

4.Talk to SEO experts.

Listen to the SEO theory of the great god often, and gather the strengths of hundreds of schools, so that you will progress faster, and there is no difficulty in learning SEO well.

SEM stands for Search Engine Marketing. Its essence lies not in theory, but in practice, and to learn it, you must understand its principles, understand SEO knowledge and skills. You still have to go to a professional school.