What is Marketing Cloud? What is Marketing Cloud?

Marketing Cloud is a middle office system based on cloud computing and martech technology, which is a collection of technologies and products that marketers can use。It is characterized by an intelligent marketing platform, which combines marketing automation technology and intelligent data analysis and marketing strategy recommendation and other functions. Specifically, a marketing platform can achieve the following three functions:

1. Omni-channel marketing

If companies look at different channels in isolation, such as e-commerce platforms and WeChat as two unrelated channels, the same customer may receive inconsistent communication information in different channels, which greatly damages the customer experience. The intelligent marketing platform of Jingshuo Technology first solves the problem of omni-channel marketing, connects all marketing touchpoints in marketing and establishes a unified marketing strategy, which not only saves the market budget, but also brings users a good interactive experience.

2. AI intelligent algorithms

With the help of AI intelligent algorithms, the marketing cloud platform can achieve intelligent crowd segmentation, intelligent value scoring, and intelligent strategy recommendation. In order to do precision marketing, each customer will be marked with various labels, the more attribute tags, the finer the granularity of user research and user portraits. Traditional marketing methods may only know the customer's name, position, company name and ** number, but the CDP (customer data platform) of the marketing cloud system can manage the user's more detailed tags, such as the customer's gender, interests, industry, age group, category preference, consumption tendency, order type, channel type, through which marketing campaign to retain capital, etc., some large retail enterprises, tens of millions of user groups, and even thousands of attribute tags can be established for a single customer. In this way, in each marketing campaign, different marketing strategies can be adopted for different customer groups.

Such a complex automated marketing system cannot be completed by relying on human resources, and must be completed with the help of intelligent marketing engines.

3. Automated marketing

Through the marketing cloud platform system, the project automatic process is used to design marketing activities, and the marketing activities can be started with one click and fully automated. To give a simple example, a company hopes to achieve marketing through online means through poster fission marketing. In the traditional way, we need to cooperate with multiple departments such as marketing department, sales department, graphic design department, etc., and there are often problems in personnel and time coordination, resulting in the implementation of marketing activities in place.

With the help of the marketing cloud platform, the drag-and-drop design of the process can be realized, the control of marketing activities can be accurate to the second, and what kind of marketing interaction can be carried out with what kind of customers at what time, WeChat, SMS, email, membership system, APP or e-commerce platform, only need to build a set of automated operation processes, and then open and execute with one click.

The "marketing cloud" is to rely on the cloud, engine search and its socialization as the main, using the network, a number of low-cost calculation surface groups, to build a perfect system with strong marketing and promotion capabilities. The core value is to use the ability to continuously strengthen the coverage of the "cloud", and the logical thinking and computing ability between the "cloud", and then achieve the results of systematic marketing promotion, which can reduce the economic burden of users, and finally make customers simple to only need to be at home, a mobile phone, you can get nearly an infinite number of high-quality customers, and feel the strong economic benefits given by the "marketing cloud".

Through big data in the marketing cloud, the integration of enterprise resources realizes the integration mode of on-site, off-site, and all-marketing, and ultimately improves the operational efficiency of enterprise management, marketing, generation, design, R&D and other aspects?

The intelligent marketing platform is a typical feature of the marketing cloud, which combines marketing automation technology with intelligent data analysis, intelligent crowd grouping, intelligent marketing strategy recommendation, etc., to further improve the accuracy of marketing data and strategies with AI algorithms, so as to achieve personalized precision marketing for thousands of people.

"Cloud marketing" is to rely on cloud software, search engines and social ** as the main medium, through the network, a number of low-cost computing entities, cloud integration into a perfect system cloud platform with strong marketing capabilities. The core concept is to continuously improve the coverage ability of the "cloud", as well as the logical computing ability between the "cloud", so as to achieve the results of system marketing, he can reduce the economic burden of users, and finally simplify the user to as long as at home, a terminal, you can get an almost unlimited number of high-quality customers, enjoy the strong economic benefits brought by the "marketing cloud".

It is a collection of fragmentation, a collection of fragments of all current network forms.

The so-called "marketing cloud" is to rely on the cloud, engine search and its socialization as the main, the use of the network, the number of low-cost computing surface groups, to build an intelligent comprehensive system with strong marketing and promotion capabilities.

Marketing Cloud is a set of marketing-oriented, SaaS-based solutions that include resource integration, data management, data application and other marketing technology capabilities.

Marketing cloud originated in foreign countries, and the SaaS development environment in foreign countries is relatively mature and highly accepted by enterprises. The digital transformation in China is developing, and enterprises usually position the marketing cloud according to their needs.

Take the product "Siwei Marketing Cloud" of Siwei Technology, a leader in marketing cloud in the real estate field, as an exampleSiwei Marketing Cloud is。It includes online exhibition halls, consulting, extension artifacts, data reports, marketing activities, sales management, national marketing, electronic sign-in, online house purchase, live viewing, electronic materials, points, VR with viewing and other functional modulesIt realizes full-scene reach and full-data interoperability for customers, helps the project comprehensively improve the efficiency of customer expansion, customer judgment and customer collection, reduces marketing costs and increases efficiency, and redefines the new standard of real estate marketing in the digital era

The so-called "marketing cloud" is to rely on the cloud, engine search and its socialization as the main, using the network to build a perfect system with strong marketing and promotion capabilities by building a number of calculation surface groups with lower costs than the number of stoves. The core value is to use the ability to continuously strengthen the coverage of the "cloud", and the logical thinking and calculation ability between the "cloud", and then achieve the success of the system marketing promotion, which can reduce the economic burden of users, and finally make customers simple to only need to be at home, a mobile phone, you can get nearly an infinite number of high-quality customers, and feel the strong economic benefits of the hidden hall given by the "marketing cloud".

Cloud promotion refers to the general term of the promotion party, promotion means, and promotion platform based on the application of cloud computing business model. Cloud promotion: It's not a software, it's a promotion model.

Internet + mobile mutual stove vertical and networking + communication network + search engine + traditional media assistance constitute our cloud promotion system, which means overwhelming promotion. Cloud promotion is a comprehensive application promotion system that deeply integrates the advantages of the five major ones and realizes the circular interaction.

The concept of cloud: The concept of cloud is based on cloud computing technology to realize the interconnection between various terminal devices. All the resources and applications enjoyed by users are provided by a cloud background with super storage and computing power.

Mobile phones, TVs, PCs, etc. are only used as display and operation terminals, and resource sharing applications such as cloud services, cloud space, cloud search, cloud browsing, cloud community, and cloud applications are provided through the Internet, and strong data processing capabilities are no longer required.

The cloud is essentially a network, and in a narrow sense, it is a network that provides resources, and users can obtain cloud resources at any time on demand and pay for them on a pay-as-you-go basis. In a broad sense, it is a service related to information technology, software, and the Internet, in which the computing resource sharing pool is called the cloud.

Mobile cloud is a cloud platform designed for mobile Internet applications, which is the product of the development of mobile applications from a stand-alone version to a networked version. Mobile cloud focuses on mobile applications that require both cloud and end, such as social and synchronous applications. There are also many large companies in China that have launched mobile cloud platforms, but they are not satisfactory in terms of the maturity of cloud platforms, the diversity of cloud services, and the openness to social networks.

1.Cloud services refer to the on-demand and easily scalable access to required services over the network. This kind of service can be related to IT and software, the Internet, or other services, which means that computing power can also be circulated through the Internet as a commodity.

It is the pattern of addition, use, and interaction of Internet-based services, typically involving the provision of dynamically scalable and often virtualized resources over the Internet. Cloud is a metaphor for the network, the Internet. Cloud services can put the software, hardware, and data required by enterprises on the network, and use different IT devices to connect with each other at any time and place to achieve data access, computing and other purposes.

2.There are two common types of cloud services: public cloud and private cloud.

1) Public cloud is the most basic service, multiple customers can share the system resources of a service provider, they do not need to set up any equipment and equipped with management personnel, they can enjoy professional IT services, which is undoubtedly a good way to reduce costs for general entrepreneurs and small and medium-sized enterprises.

2) Private clouds operate in a similar way to public clouds. However, setting up a private cloud is a significant investment, requiring companies to design their own data centers, networks, and storage facilities, as well as a team of professional consultants. Enterprise management must fully consider the necessity of using a private cloud and whether it has sufficient resources to ensure that the private cloud is functioning properly.

Cloud services [1] are models of augmentation, use, and interaction of Internet-based services, typically involving the provision of dynamically scalable and often virtualized resources over the Internet. [1] The cloud is a metaphor for the network, the Internet. In the past, clouds were often used to represent telecommunication networks in diagrams, and later they were also used to represent the abstraction of the Internet and the underlying infrastructure.

Cloud services refer to the services you need over the network in an on-demand, easily scalable manner. Such services can be IT and software, Internet-related, or other services. It means that computing power can also be circulated as a commodity through the Internet.

Cloud business refers to the business platform provided by the cloud on demand, including the operation platform, communication platform, and architecture platform. On the basis of integration, it has achieved resource optimization, improved efficiency, and together with a unified web interface, it has become the two key technologies of telecom operators' "cloud business", making operators' network and computing resources general, and can face various existing and future applications. They are designed to extend virtualization beyond the data center through the IPNGN core network, and are well suited to meet the needs of telecom operators' data centers to connect to interconnection applications, enabling telecom operators to virtualize traffic and network operations to meet changing customer needs and accelerate business implementation.