What is closed loop marketing and what is the closed loop of marketing

The closed-loop of marketing is based on the four major links of product development, brand communication, channel construction and after-sales service to form a complete circular closed loop, and deeply grasp the user's habits and needs in the interactive communication with users, so that marketing is not only a process of selling goods. To put it simply, it is to carry out marketing to consumers in all aspects of the product, and constantly improve the possibility of users choosing the product again, so as to form a closed-loop marketing chain, and improve user satisfaction and trust through each cycle.

Nowadays, all marketing methods in the Internet era are essentially around the user, only to please the user, in order to control the traffic economy, and closed-loop marketing in the acquisition of users and retention of users has the effect of other marketing means are difficult to match, but because of its complexity leads to its cases are difficult to replicate in large quantities, so there are not many real successful cases in the market, so in actual operation, we also need to continue to dig deep into user habits and group characteristics, combined with the market environment, with innovative thinking to create successful closed-loop marketing activities.

Closed-loop marketing refers to the circular closed-loop composed of various process modules in the marketing system. In the actual marketing practice, it mainly emphasizes the circular docking of the two yin and yang modules of brand communication and channel marketing. This theory was first proposed and established by Nowell, and has been a great success in marketing practice.

Closed-loop marketing is a kind of marketing ecosystem, which is a combination of marketing strategies formed with customers as the center. Closed-loop, as the name suggests, is a circle, and closed-loop marketing is also called circle marketing.

Closed-loop marketing refers to the circular closed-loop composed of various process modules in the marketing system. In the actual marketing practice, it mainly emphasizes the circular docking of the two yin and yang modules of brand communication and channel marketing. This theory was first proposed and established by Nowell, and has been a great success in marketing practice.

Closed-loop marketing is a kind of marketing ecosystem, which is a combination of marketing strategies formed with customers as the center. Closed-loop, as the name suggests, is a circle, and closed-loop marketing is also called circle marketing.

Closed loop(Closed-loop structure), also known as feedback control system, is to compare the measured value of the system output with the desired given value, thereby generating a deviation signal, using this deviation signal for adjustment and control, so that the output value is as close as possibleExpected value

The main difference between closed-loop and open-loop is that closed-loop control has a feedback link, through which the accuracy of the system is made.

Improved, shortened response time, suitable for systems with high requirements for system response time and stability.

There is no feedback link in open-loop control, the stability of the system is not high, the response time is relatively long, and the accuracy is not high, which is suitable for simple systems that do not require high stability and accuracy of the system.

Closed-loop control is to apply the difference between the output and input signals to act on the controller, thereby reducing system error.

Open-loop systems, on the other hand, do not have this feature.

When the input to the system is known and there is no interference, it is possible to achieve stable production with an open-loop system, and there is no need for closed-loop control. But this scenario is almost impossible to achieve.

The closed loop of marketing refers to extending the marketing process to the entire productLife cycle(including R&D and production, advertising communication, business sales, after-sales service, etc.), in the process of consumer consumption of products, continuous marketing, that is, in the interactive communication with users to deeply grasp the user's habits and needs, in order to greatly improve consumers' recognition and loyalty to the product.

In the past, marketing was only a sales link, after the completion of product sales, it will be taken over by the follow-up service department or business, consumers will gradually fade the recognition of the product brand in the process of use, and customer loyalty will gradually decrease over time.

Now, the emergence of closed-loop marketing has played a great role in maintaining consumers' high recognition and loyalty to products, and as a marketing ecosystem, it has long become a "customer-centric" combination marketing strategy.

Channel analytics and data management.

At the same time as or after the user reach, the use of channel analysis can solve the problem of low user reach efficiency and narrow scope. Because the essence of channel analysis is to obtain high-quality channels, after all, "less traffic is more water", we should find those channels that can bring the most benefits, save the most customer acquisition costs, and have the most high-quality customers.

For example, a bank credit card, its app or product is not measured by the number of registered users, because only cardholders will continue to use the product and continue to generate revenue.

Therefore, in this marketing process, we can't use the number of app installs and the number of registrations of filial piety households to simply judge whether the user is effective and whether the customer acquisition channel is Zen Min high-quality.

More importantly, we need to find the final key step through the refinement of the data, that is, from which channel the card-bound customer came, and what kind of scenario or what motives and needs of each customer who tied the card. At the same time, we can also focus on those channels with high conversion rates and low costs, which are also one of the best channels.

The above content refers to Encyclopedia - Closed-loop Marketing.

1. Closed-loop (closed-loop structure), also known as feedback control system, compares the measured value of the system output with the desired given value, thereby generating a deviation signal, and using this deviation signal to adjust and control, so that the output value is as close as possible to the expected value.

2. For example: adjusting the faucet - first of all, there is an expected flow rate for the water flow in the brain, and after the faucet is opened, the existing flow rate is compared with the expected value by the eyes, and the adjustment is constantly made by hand to form a feedback closed-loop control; Cycling – In the same way, the direction of travel and speed are constantly corrected to form a closed-loop control.

Closed-loop (closed-loop structure.

bai) is also called the feedback control system, which is the output of the system.

The DAO measurement corresponds to the desired specific value.

comparison, which generates a deviation signal, which is used to adjust and control the output value as close to the expected value as possible.

For example: adjusting the faucet - firstly, there is an expected flow rate of water flow in the brain, and after the faucet is opened, the existing flow rate is compared with the expected value by the eye, and the manual adjustment is constantly used to form a feedback closed-loop control; Cycling – In the same way, the direction of travel and speed are constantly corrected to form a closed-loop control.

Other definitions: closed cycle.

Application: In analog circuitry, for amplification circuits, the so-called closed loop refers to the presence of a feedback loop. For example, the power adapter of a notebook computer detects the output voltage (mostly DC19V) and feeds it back to the front end and uses it as a regulating voltage to make it output a constant voltage.

The main difference between closed-loop and open-loop is that closed-loop control has a feedback link, which improves the accuracy of the system and shortens the response time through the feedback system, which is suitable for the system with high response time and stability requirements. 。There is no feedback link in the open-loop control, the stability of the system is not high, the response time is relatively long, and the accuracy is not high, which is suitable for simple systems that do not require high stability and accuracy of the system.

The industrial chain is a concept of industrial economics and economics, and it is based on a DAO between various industrial departments

The technical and economic relationship is determined, and the chain relationship form is objectively formed according to the specific answer logic relationship and the spatio-temporal layout relationship. The industrial chain is a concept that includes four dimensions: value chain, enterprise chain, supply and demand chain and space chain.

These four dimensions form a closed loop of the industrial chain in the equilibrium process of mutual docking, and this "docking mechanism" is the internal mode of the formation of the industrial chain, as an objective law, it is like an "invisible hand" regulating the formation of the industrial chain.

The essence of the industrial chain is to describe the structure of an enterprise group with some internal connection, it is a relatively macro concept, there are two dimensional attributes: structural attributes and value attributes. There are a large number of upstream and downstream relationships and mutual value exchanges in the industrial chain, with the upstream link delivering products or services to the downstream link, and the downstream link feeding back information to the upstream link to form a closed loop of the industrial chain.

You are talking about closed-loop control, and the closed is feedback, that is, the output is fed back through the sensor, compared with the given quantity, and the system is adjusted in time to make the output meet the requirements.

The difference between open-loop and closed-loop is whether the determination of the input signal of the plant object is related to its output specifically for open-loop, usually.

The reference signal is given first, and then the control quantity is directly generated through the controller and actuator to act on the controlled object.

In the case of closed loop, a deviation signal is obtained by comparing the reference signal with the output signal of the object (measured by the measuring transmitter), and this deviation signal is then generated by the controller and actuator to act on the controlled object.

The following is a block diagram of a closed-loop system.

Wanted answers. Take a look at this explanation: zhi

Enterprises in the first DAO to meet the customer

After one demand is released, it does not stop at the right to stop, and then it buries the inducement of the customer to generate the second demand; After the second need was satisfied, a third lure was designed; They are the needs of circular design, satisfying, satisfying, satisfying, and ......, they're all in one ring. It's called a closed loop. The closed loop in the Internet era is the result of the application of big data and mobile terminals, which allow customers to have a good impression and trust in the enterprise, and they have always felt respected and at home.

In the application of closed-loop, big data and mobile terminals have brought the design of closed-loop to a higher level. Without big data and mobile terminals, it is difficult to have high-quality closed-loop effects. With its own high-quality service, the company meets the needs of customers, so that customers get a good impression and trust when they get the experience.

This kind of goodwill and trust is the primary condition for turning a new customer into a mature customer, but only the immediate redesign of demand can accelerate the transformation from a new customer to a regular customer. And the redesign of this demand is the easiest to produce effect in a ring, that is, after the first demand is satisfied, the second demand is immediately thrown. One ring after another.

This interlocking design, and the goodwill and trust that always accompanies customers, has repeatedly achieved a closed-loop effect under the conditions of mobile and big data.