The future trend of Xiaomi mobile phones, the life cycle of Xiaomi mobile phone industry

Now it's just a novelty for Xiaomi, a small factory with nothing, and he can really be a small OEM in Guangdong.

I don't like to buy domestic machines, don't talk about garbage, get fat and intensify your pit you, now Xiaomi is tired of it, the official website price is 799 and only sells 50,000 units, as an advertisement. If you want to buy it, it's not 799, it needs about 1200 yuan. Fooling people, defrauding consumers, and cooperating with Tencent to cheat money.

In the future, there will definitely be more and more problems with Xiaomi, and it will be difficult to sell after-sales, regardless of whether you will be bored with Xiaomi.

That's when Xiaomi's downhill road begins.

Xiaomi, which does not rely on mobile phones to make money, where is the future?

You have to know that Xiaomi is an Internet company, and he will get bigger and bigger in the future. It was inevitable to go down the upper route, because he learned from Rebus. But I believe that the phone** will remain in 1999

Hi! This is not clear, you can pay more attention to the relevant news of Xiaomi.

A more detailed description of the problem will help netizens understand the troubles you are encountering and help you solve the problem more accurately. Thank you for supporting Xiaomi phones!

Xiaomi is not easy to say, from the previous period of redmi is not optimistic, the redmi made by Xiaomi personally thinks it is a failure. The Xiaomi Mi 3 that is now out looks like the Nokia 920 in appearance. There's nothing surprising about it other than the configuration, but we're not surprised by his high configuration**.

But now the addition of Hugobarra does not know what it will bring to Xiaomi.

Summary. Xiaomi's current development trend is to involve all the electronics industry in the future development trend, that is, to become the world's first electronic production, he now belongs to an industrial chain, so his products are very complete.

Xiaomi's current development trend is to involve all the electronics industry in the future development trend, that is, to become the world's first electronic production, he now belongs to an industrial chain, so his products are very complete.

Well. What about the future?

Today's Xiaomi,It is in the midst of alternating changes between the old and the new,On the one hand, the inertia of the old story is maintained,On the other hand, the new story has yet to be broken through,Coupled with the unoptimistic capital market and the ** of the general environment,Lei Jun wants to maintain the stability of the basic disk,Find ground breaking space for Xiaomi、Tap growth potential,It is not easy。 Success and failure, rise and fall, may be foreshadowed at any time.

Xiaomi is making efforts in multiple directions, while consolidating its basic advantages, it is competing for the incremental market in a variety of ways. It can be expected: as these strategies and playing styles continue to deepen, the future potential of Xiaomi phones should not be underestimated.

Introduction: Xiaomi mobile phone product life cycle and marketing.

The establishment of Xiaomi brand culture and marketing communication, not only rely on Lei Jun's reputation in the industry, but also rely on Xiaomi's accurate grasp of the core needs of enthusiasts.

1. Analysis of the product life cycle of Xiaomi mobile phones.

a) Introduction. Xiaomi is a high-performance audiophile smartphone developed by Xiaomi Technology and produced by IAC and Foxconn, adhering to the design concept of "born for fever", and applying the world's top mobile terminal technology and components to each novice mobile phone, its ultra-high cost performance has won the favor of consumers. The Xiaomi logo MI is the abbreviation of Mobile Internet, and its logo is a little less "heart" in turn, which means that consumers can save a little heart.

2) Product life cycle and stage characteristics.

Xiaomi, as a general consumer digital product, has a life cycle that conforms to the characteristics of a general product life cycle. Therefore, the product life cycle characteristics are mainly described from the perspectives of product sales volume, market share, market share, and profit margin.

1.Import period and characteristics.

A month after the closing of the press conference, the company launched M1, the mobile phone is the world's first dual-core processor, with 1G memory, 4G storage space, up to 2G memory card, powerful function configuration, the price is only 1999 yuan. Despite this, according to CNIC, Xiaomi's sales growth rate at this stage is only less than 7%, the per capita share is small, and the market share is far less than that of Samsung and ZTE. Xiaomi has just entered the field of vision of consumers and belongs to the introduction period.

During the introduction period, the first generation of products** was only 1999, which was lower than its cost, plus high advertising expenses, so it was sold at a loss (as shown in the figure). At this stage, millet production is small, sales volume is low, and the market share is only %For the pilot product M1, the technology is immature and needs to be further improved, such as crashing, not resisting falls, and problems such as hot games and charging mobile phones need to be solved as soon as possible.

In addition, after-sales is inconvenient: sending the mobile phone to Beijing is obviously not an effective after-sales service, and the after-sales service time is far longer than Xiaomi's promised service time. (See figure, figure).

2.Growth period and characteristics.

In order to find practical application problems as soon as possible, Xiaomi has provided 600 units of the M2 to core users before its official release.

No one can say the life cycle of Xiaomi's mobile phone industry. If you want to say that the life cycle of a mobile phone is generally 3-5 years.

The life cycle of Xiaomi's mobile phone industry depends on the future development, and Xiaomi also has its own planning path.

The time of the general mobile phone industry is about 5-10 months, and the specific needs to look at the performance of the product and the production time of the product.

Xiaomi phones. Industry life cycle. Xiaomi phones. And then the next one. When something happens to a product, this period is the life cycle. That's what it means.

Life cycle From 2011-08-16, Xiaomi mobile phone was officially released, in more than two years, Xiaomi mobile phone products from Xiaomi M1 to the upcoming Xiaomi 3, from mobile phones to Xiaomi TV, Xiaomi box, mobile power supply and other more than ten products. Under the general trend of smartphones.

I think you can go to the official website to see this in the life cycle of Xiaomi's mobile phone industry, or consult the staff.

With Xiaomi mobile phones, the life cycle of their industry, only enterprise employees or senior management will know, we don't know.

.The current state of Xiaomi.

The smartphone business market is highly competitive, and Xiaomi has seen two consecutive quarters of year-on-year shipment declines, and China is undoubtedly the hardest hit region.

As early as the beginning of 2018, Lei Jun said that he would return to the first place in China within ten quarters. Behind the decline in sales is the saturation of the domestic market for smartphones, and now the increment of smartphones no longer exists. Everyone is grabbing the stock market, which means that if you choose this brand of mobile phone, then other brands of mobile phones will correspond to less market share.

This kind of competition is very cruel and requires strong technical and marketing backing. So what is the core point of Xiaomi's marketing? The fact is that Xiaomi's domestic market share is still hovering in fourth place.

At the beginning of May, global smartphone shipments fell year-on-year for two consecutive quarters, and IDC released global smartphone shipment data for the first quarter of 2009, showing that Xiaomi shipped 25 million, down from the same period last year. Huawei, OPPO, and vivo all have their own manufacturers, which means that the development of new products and the response to market variables, these companies with their own manufacturers have better response capabilities, which Xiaomi has a natural disadvantage.

To be honest, Xiaomi's current situation is that sales are not good, but Xiaomi's models and CPU processors are very good, and one day Huawei will not be Xiaomi's opponent.

Xiaomi has successfully seized the commercial opportunity in the Internet era, and now Xiaomi smart furniture products have covered all aspects of people's daily life, if you want to experience a new smart life, when you step into the market, you will find that only Xiaomi's smart furniture products are the most comprehensive, if you want to experience a better smart life, you can only take Xiaomi as the first choice. I have to admire Lei Jun's intelligence and talent, his vision of smart home, so that Xiaomi has the qualification of overlord in the smart home industry

From the very beginning of its establishment, Xiaomi has been a typical and successful representative of the fan culture of its products. Its products and services have always been widely welcomed by fans, and in the future, Xiaomi's products and services should develop in the direction of more personalization and customization to meet the personal customization needs of fans and meet the wishes of rice noodle enthusiasts. I hope Xiaomi remembers that she was born for fever!

I think Xiaomi's future development will definitely be particularly strong, because many people now support domestic products. If Xiaomi mobile phones can develop products with super cost-effective results, I think it will definitely have a good future for development.

Xiaomi mobile phone it has this smart appliance, it will also make this TV, and so on, there are still a lot of expectations that this refrigerator may be made.

Xiaomi mainly sells mobile phones and accessories. All are sold in China. Personally, I think of XiaomiMarketing methodsIt's network marketingHunger marketing, advertising marketing, microblogging marketing and part of the operator.

Xiaomi's advantages: low because it does not laugh through middlemen; Low advertising costs; market attention for hunger marketing; Hardware and software for mold training or imitation of Apple.

Xiaomi's opponents on mobile phones,There are glory iqoo and realme roadblocks online,OPPO and vivo dominate offline,But Xiaomi relies on tactics as much as possible no matter what price can be given,Plus the three tigers on the line can not give you as much as possible,Xiaomi steadily occupies the word-of-mouth sales of the online market。

Features: Xiaomi mobile phones, except for the Mi 3 mobile version, Mi 5C, and Mi Play, are equipped with Qualcomm Snapdragon processors.

It has high performance, low power consumption, intelligence, and comprehensive connectivity performance. Xiaomi Mi 6

It is also the first mobile phone product based on the Qualcomm Snapdragon 835 platform released in China.

MIUI (rice grapefruit.)

It's Xiaomi.

Its third-party mobile phone operating system is deeply optimized, customized and developed based on the Android system.

On the basis of the Android system, it has been deeply customized for Chinese users.

The above content reference: Encyclopedia - Xiaomi mobile phone.