How to develop a management plan for an online marketing team

The operation planning of the network marketing team is divided into the following six steps: analysis and positioning, member composition, training, work process, management, and work assessment.

1. Analysis and positioning: network marketing (on-line marketing or e-marketing) is a new type of marketing method based on the international Internet and using digital information and network interactivity to assist in the realization of marketing goals. To put it simply, network marketing is a marketing activity that uses the Internet as the main means to achieve a certain marketing purpose.

Stove Bridge. 1: Basic training in network marketing;

2: Practical promotion skills training;

3: Simple SEO knowledge training (learn simple SEO, mainly explain how to optimize keywords and optimize**). 4。Sales skills training: how to follow up with customers, negotiation skills, customer maintenance, etc.

Fourth, determine the work process, that is, your engineering procedures, processes.

Fifth, the details of management determine success or failure, and the collaboration of the network marketing team ultimately reflects the execution of enterprise marketing promotion. a Organization of work of existing staff:

1. Perfect training: to have a deep understanding of products and network marketing promotion skills, only an in-depth understanding can be understood and cohesion can be improved.

2. Clear goals and tasks: perfect promotion plan, tell them what our work tasks are and why we do it.

3. Job description: Give each person a standard for doing things, and each standard can quantify the work task and what kind of effect the task should achieve.

4. Follow-up control: find problems in time in the process of work, help colleagues solve problems in time, and manage constraints at the same time.

5. Motivate employees: For those who have good work results, there will be certain incentives, spiritual and material parallel.

b. Daily work management, a) meeting management, b) data and client management.

Sixth, the work assessment: in accordance with the marketing in the Hu Selling heart to set the standards to assess.

In the past few years, network operations have become more and more popular, and the following is my search for how to build an online marketing department, welcome to refer to it, I hope it will help you! If you want to know more about it, please continue to **** fresh graduate training network!

Do network marketing because it brings us effect and cost reduction, before we have to spend a lot of money, a lot of time to do the market, and network marketing allows us to sit in the office to communicate with customers, and then customers can decide whether to go to school through the network, and then decide whether to sign up after arriving at school, at this time our market is still only a larger part of the market in the network. Since it is a market in the network, we need to do network marketing, we need to have content, and then we also need to promote, and finally there must be a consulting customer service department that can persuade customers to visit and persuade customer service to sign up.

How to build an online marketing department?

Constituent departments, structures

**Department: According to the nature of the industry (vocational training), population distribution (age, occupational status), audience concerns (education, employment) and other data to build their own, in order to facilitate the management and update of professional technical personnel - front-end, art, .

Promotion department: There are many promotion methods that can be used, and there are many channels, and there are three kinds of promotion that are now generally accepted: bidding, optimization, and socialization** promotion, among which the bidding department is the department that spends money, and they must not only maintain the ranking but also evaluate the effect.

Relatively speaking, the cost performance of optimization is higher than that of bidding, and optimization needs to release a large amount of network information to achieve the effect of improving popularity and reputation. Socialization is closely related to every Internet user, making it easy for us to accurately target the crowd, and at the same time, socialization is also easier to create topics and attract attention, and its influence is very wide.

Consulting Department: The consulting department is mainly responsible for persuading online customers to visit, and persuading them to sign up after visiting.

Personnel Responsibilities

Bidders: To ensure the clarity and effect evaluation of each bidding platform, a part of data analysis should be carried out to control costs.

Optimization personnel: have the ability to write all kinds of optimization soft articles, have certain optimization skills, be proficient in the operation of various platforms, and can quickly and efficiently release information to achieve the goal of optimization.

Operations & Support

The construction of the network marketing department, personnel'After the training is completed, the network marketing system is still incomplete, and we need a complete operation idea and guarantee system. In short, integration. First of all, as a traffic entrance, it is necessary not only to achieve drainage but also digestion - a smooth communication system and a friendly and clear interface and content are required.

Secondly, promotion is not just the release of information, we need more, higher visibility, better reputation, bidding in the focus on traffic at the same time also need to pay attention to the quality of information. It is necessary for our consultants to have high quality, but we must have the corresponding hardware, and we must have the cooperation of the landing, the publicity on the Internet is one part, and the offline decoration and packaging are the other part.