Why do multinational companies want to do e commerce?

Your question itself should be discussed from the application of e-commerce.

1) Realize the acquisition of business information more (comprehensive), fast (timely), good (accurate, safe, reliable), saving (saving money and effort, saving people and saving trouble). This is the basic characteristic of electronic information and the basic advantage of the information age.

2) Realize paperless, greatly reduce the consumption of paper, pen and ink in business activities (consulting, trading, finance, statistics, etc.), and save a lot of raw materials. With electronic tools, business data can be recorded without paper, and can be replaced by disks and CD-ROMs.

3) It is easy to realize the oil painting distribution of physical goods and materials, improve transportation efficiency and reduce transportation costs.

4) It can realize the electronic delivery of electronic goods, eliminating the need for manual and mechanical loading and unloading and transportation of electronic goods. Electronic information products can be transmitted directly through the network.

5) Make the use of electronic money necessary, promote each other with financial electronics, and greatly reduce advanced production, storage, circulation and management. Electronic money and e-commerce are mutually reinforcing, and the obvious benefit is to reduce the idea of money.

6) It is conducive to the formation of a large market, large circulation and large ** agreed by the whole country. With the help of electronic networks, the restrictions of segmentation and geographical segmentation can be broken.

7) It is conducive to standardizing the behavior of commodities and has a new mechanism ready-made. It is very effective to standardize the description and purchase of goods using electronic information.

8) It is conducive to the formation of a centralized and constrained management system. The management system based on e-commerce is an intensive and efficient management system.

9) Form a new economic growth point and drive the great development of electronic tool software, hardware and information staff industry.

10) It can directly communicate with abnormal production, production and consumption, which is conducive to the simulation of the market by production enterprises, realize the "cost negation", produce marketable products, and improve the economic benefits of enterprises.

11) It is beneficial for consumers to "stay at home and shop around", realize electronic ordering, and improve social benefits.

12) It is conducive to combining the "visible hand" with the "invisible hand" to jointly promote economic development and prosperity.

13) It is conducive to narrowing the gap between workers and peasants, and between urban and rural areas, and achieving common prosperity. In the e-commerce market, the difference between workers and peasants, and the important obstacles between urban and rural areas, have been eliminated, while the difference between land and time has been eliminated.

14) Increasingly realize the optimal allocation of production factors and greatly save materials, energy resources, etc. This is an inevitable benefit of information sufficiency.

In short, e-commerce will have a significant impact on individuals, collectives (enterprises, undertakings, etc.), the state, society, etc., making them undergo major changes.

It may be said that what e-commerce really realizes is to expand the efficiency of communication business infinitely in the form of a network, and ultimately achieve the purpose of saving.

Since it is an international company, it is possible that the local or other countries' markets are not too well understood, or only a few familiar countries, so with e-commerce, it is possible for more businesses to know and know, so that it is convenient for buyers to find, and at the same time, the popularity has also increased, and there may be cost-saving factors in it.

Popular version: 1 Promote the enterprise and create an image.

2. Wide purchase channels and cheap raw materials.

3. Wide sales channels, easy to sell.

It's mainly publicity, and it's convenient to sell products, and now it's all a buyer's market.

The difference between cross-border e-commerce and traditional international ** 1, the main body is different: traditional foreign trade, some enterprises' sales methods promote their products, look for foreign business purchase information from the Internet, etc., so the main body is information flow; For cross-border e-commerce, general merchants use the Internet to sell goods directly overseas, so the main body is commodity flow. 2. The links are different

The traditional foreign trade import and export links have not been shortened or changed, mostly based on the B2B model, and cross-border e-commerce will try its best to reduce or change the import and export links in order to reduce intermediate costs. 3. The form is different: traditional foreign trade transactions are completed under the first grade, while cross-border e-commerce transactions are completed on the first level.

4. Taxation is different: traditional foreign trade involves complex tariffs, value-added tax and consumption tax, while cross-border e-commerce taxes are relatively simple, many of which are just postal taxes. 5. The mode is not the same

The basic model of foreign trade e-commerce is B2B, while the operation mode of cross-border e-commerce is B2C. 6. The efficiency is not the same: cross-border e-commerce is not equal to foreign trade, it is very different from the traditional foreign trade operation model, but foreign trade includes cross-border e-commerce.

Compared with traditional cross-border **, cross-border e-commerce has its incomparable advantages.

1. Differences in business links.

Cross-border e-commerce business is more complex. It needs to go through customs clearance, inspection and quarantine, foreign exchange settlement, export tax rebate, import tax collection and other links. In terms of cargo transportation, cross-border e-commerce leaves the country through express delivery, and the goods take longer from being sold to foreign consumers.

Domestic e-commerce occurs in China, where the goods are delivered to consumers by express delivery, the distance is short, the arrival speed is fast, and the probability of damage to the goods is low.

2. Differences in transaction entities.

The subject of e-commerce transactions is generally domestic, domestic business-to-business, domestic business-to-person, or domestic person-to-person. And the theme of cross-border e-commerce transactions is definitely between customs and borders. It may be a domestic enterprise to an overseas enterprise, a domestic enterprise to an overseas individual, or a domestic individual to an overseas individual.

The main body of the transaction is all over the world, with different consumption habits, cultural psychology, and living customs, which requires cross-border e-commerce to have a deeper understanding of the introduction of traffic from various countries, the promotion and marketing of various countries, foreign consumer behavior, and international brand building, and the complexity is far beyond that of domestic e-commerce.

3. Differences in transaction risk.

Domestic enterprises only have a relatively weak sense of property rights, and a large number of unbranded, low-quality goods and counterfeit goods flood the cross-border e-commerce market, and infringement of intellectual property rights occurs from time to time. In countries with a relatively well-developed business environment and legal system, it is easy to cause intellectual property disputes. Domestic e-commerce behavior occurs in the same country, and both parties have a unified understanding of trademarks, brands and other intellectual property rights, and there are fewer disputes caused by infringement, disputes arise in a timely manner, and the processing time is shorter and more convenient.

4. Differences in applicable rules.

Cross-border e-commerce needs to adapt to more, more detailed and more complex rules than domestic e-commerce. The first is the platform rules. In addition to domestic platforms, cross-border e-commerce operations may also carry out transactions on foreign platforms, and each platform has different operating rules.

5. Cross-border e-commerce should be based on the international general agreement and the bilateral changeable sweater top. Cross-border e-commerce refers to an international business activity in which transaction entities belonging to different customs borders reach transactions, make payments and settlements through e-commerce platforms, and deliver goods and complete transactions through cross-border logistics. Domestic e-commerce is mainly an e-commerce transaction model reached within the country, and the main customer group is also domestic.

The threshold of cross-border e-commerce platforms is relatively low, and at the same time, for some novice sellers, they do not need to make too much preparation, because cross-border e-commerce platforms are relatively open, so the competition is not as fierce as domestic e-commerce.

The products on the cross-border e-commerce platform are relatively low, and because the cross-border e-commerce platform is a product imported from abroad, it will be cheaper than domestic goods. For sellers, selling products on cross-border e-commerce platforms can provide customers with more high-quality services and better meet customer needs more freely and conveniently. At present, there are many warehouses and overseas warehouses around the world for merchants to use!

There are certain restrictions when domestic merchants sell products, because the country has regulations that only allow the sale of one type of goods in each country. However, there is no such restriction on cross-border EC platforms, so you can sell your favorite products to your heart's content!

For novice sellers, there are no as complex and strict rules as domestic e-commerce platforms. For some rules, the requirements are relatively high, others can't do it, and they can't do it themselves; And on the cross-border e-commerce platform, you can sell as much as you want, and you don't have to worry about violations! If you are a novice to a cross-border e-commerce platform, I believe you will definitely make money!

Because not only are the rules relatively simple, but the profits are also very high!

The difference between cross-border e-commerce and Huiming's domestic e-commerce is that the operating environment is different, the platform technology background is different, and the operational focus is different.

1. The operating environment is different.

Cross-border e-commerce operation belongs to the foreign trade operation environment, this environment may not only be English, if you go to Japan, you may need Japanese, or the operation of the European station must be able to speak German, French, etc.

2. The technical background of the platform is different.

Those who do Amazon operations know that Amazon is very light stores and heavy products, which is a little different from the domestic Ali series e-commerce platform, the reason is that Amazon added A9 search engine algorithm in 2004, the purpose of which is to ensure that consumers love products can retrieve transactions, and then form orders, Amazon search engine is the world's top shopping platform search engine, and its A9 algorithm also ensures that Amazon always revolves around products, not stores and brands.

3. The operation focus is different.

There are a lot of things to do in domestic operations, of course, like a mature enterprise such as three squirrels such as a large e-commerce company, it can live a little easier, he has his own large team and system, but most of the operations are still doing more, new ** operation, to special drainage, to engage in a fan group or something, through various channels to promote.

The Amazon platform is a bit of the opposite, just like the proportion of marketing mentioned above has decreased sharply, as long as it is SEO (keyword optimization), SEM (advertising processing) optimization, the rest is product selection and operation, to do very little, but to do very fine, the proportion of marketing will be lower and lower, Amazon is also increasing the difficulty of off-site drainage.

There is value in e-commerce:

The value of e-commerce is to allow consumers to shop and pay online through the Internet, which saves the time and space of customers and enterprises, greatly improves the transaction efficiency and failure rate, especially for busy office workers, and also saves a lot of their valuable time. In the 21st century, when consumer information is diversified, it has become a habit for consumers to learn about the product information of local shopping malls through online channels such as micro-purchase, **, Newegg, etc., and then enjoy the fun of on-site shopping. <>

I hope I can help you, cross-border e-commerce refers to the business model of conducting e-commerce transactions and business activities internationally. Through the Internet technology and cross-border logistics network, it has realized the whole process of international transactions, payments, logistics and after-sales service. The main goal of cross-border e-commerce is to promote the flow of goods between different countries and regions, to provide consumers with a purchase channel for foreign goods, and to provide merchants with opportunities to expand the international market.

The specific activities of cross-border e-commerce include:1Cross-border sales:

Through e-commerce platforms, merchants can sell goods to overseas consumers and transact across borders. Early Sky 2Cross-border payments:

Cross-border e-commerce needs to solve the payment problems between different countries and regions, including cross-border payment settlement, currency exchange, etc. 3.Cross-border logistics:

Cross-border e-commerce requires the establishment of a transnational logistics network to realize the international transportation and distribution of goods, including customs clearance, warehouse management, international transportation, etc. 4.Cross-border marketing:

Through cross-border e-commerce platforms, merchants can carry out promotion and marketing in the international market to attract overseas consumers to buy goods. The development of cross-border e-commerce is affected by many factors such as international policies, customs supervision, payment systems, logistics and distribution. With the rapid development of global e-commerce and the advancement of Internet technology, cross-border e-commerce has become an important part of the international market, bringing more business opportunities and convenience to enterprises and consumers.