Articles of Association for the Promotion of Brand Building in China

Summary. Hello! China Brand Development Promotion Association is an international, public-welfare, mass, academic and non-political organization specializing in international brand research, brand cultivation and development, brand certification and promotion, brand collection and consulting, and the establishment of an excellent brand enterprise database.

Hello! China Brand Development Promotion Association is an international, public-welfare, mass, academic and non-political organization engaged in international brand research, brand cultivation and development, brand certification and promotion, brand collection and consulting, and the establishment of an excellent brand enterprise database.

The Promotion Association is subordinate to the State Administration for Market Regulation.

Guided by the scientific concept of development, according to the strategic objectives of China's economic development and quality development, and following the principle of "science, fairness, openness and recognition", the promotion will carry out brand building cultivation, investigation and research, international exchanges, technical cooperation, information management, consulting and training, publicity and education, evaluation and assessment, authorization and release and other activities, to meet the needs of the society for brand building, reflect the requirements of promoting brand building, and promote the continuous improvement of China's brand building capabilities; Reflect the interests and demands of members, organize and provide value-added services such as brand planning, brand design, brand marketing, and brand evaluation for enterprises, and guide enterprises to strive for well-known brands; Assist in the international promotion of brand enterprises, play a role as a bridge between the industry and enterprises, provide services for Chinese enterprises to the world, improve the international influence and international competitiveness of Chinese brands, promote the internationalization of Chinese brands, and make positive contributions to the comprehensive, coordinated and sustainable development of China's economy and society.

(1) Implement the guidelines, policies and regulations of the national brand building system, organize and carry out research on the laws and theories of brand building, and promote the formulation of relevant laws and regulations.

2) Carry out investigation and research on the development status of brand building at home and abroad, organize the formulation of the development plan of China's brand building, dynamically analyze the development trend of Chinese brands, track the quality of brand enterprises and brand-name products, and provide suggestions for decision-making of the first department.

3) Undertake the relevant work of brand evaluation and international standards, actively carry out international cooperation and exchanges, cooperate with ISO, IEC and ITU, undertake the coordination and liaison of the formulation and revision of international standards for brand evaluation, carry out friendly exchanges, academic exchanges and economic and technical cooperation between international brand evaluation agencies, learn from the experience of brand building in developed countries, and publicize and promote China's excellent independent brands in the world.

4) Accept the entrustment of relevant departments to organize and carry out brand evaluation and brand authorization; Carry out brand filing, establish a national brand information platform, and publish brand evaluation results; Participate in the supervision and inspection of the brand by the relevant administrative departments.

5) Provide brand business consulting and value-added services for enterprises, and guide enterprises to enhance brand value and effect.

6) Accept the entrustment of relevant ** departments to undertake the review of evaluation institutions and the assessment of evaluation personnel; Organize and carry out education and vocational ability training and qualification certification of brand management personnel; Carry out education and training for brand practitioners (including brand design, brand planning, brand cultivation, brand management, brand marketing, brand evaluation and other fields) to improve the quality and ability of brand building of enterprises and employees.

7) Undertake academic activities at home and abroad; Organize major brand activities, brand enterprise exhibitions, and brand theme forums; Strengthen contacts and collaboration with relevant domestic groups and experts; Carry out friendly exchanges and cooperation in international brand building.

8) Carry out brand self-discipline management, promote brand protection, assist members in rights protection activities, and safeguard the legitimate rights and interests of members; Illegal acts that damage the corporate brand shall be exposed and criticized through relevant media.

9) Manage the publication and distribution of "China Brand" magazine, and operate in accordance with the relevant provisions of magazine management.

10) Accept the entrustment of ** departments and members, undertake technical and transactional work related to brand building, and carry out related services.

The first general meeting was held before the inaugural meeting of the Brand Building Promotion Association, the articles of association were adopted, and the first council composed of 309 individuals and 18 units was elected. On this basis, the promotion association held the first meeting of the first council, adopted the membership management measures, and elected 75 executive directors and leaders by secret ballot, Zhang Ping served as the honorary chairman of the China Brand Construction Promotion Association, and Liu Ping was elected as the first chairman of the promotion association.