What do you think of online fresh food supermarkets now?

This is similar to express delivery, take-out and the like, customers can buy what they want without leaving home, which is much more convenient.

I think it is very convenient, it is a great progress of the times, and it can better meet people's life needs.

I think the current online fresh supermarket is particularly novel, and the marketing model is also very creative.

If you meet a conscientious business, you will be fine, but I still like to go to the physical store to choose it personally!

I think it's good, but it's not as fresh as I see! And the price is expensive in this supermarket!

It's expensive, it's expired, and I've bought it.

I think the online fresh food supermarket is very good now, it can make people eat fresher food.

I think that the current online fresh food supermarket is convenient for many people, but at the same time, there is no guarantee that the things in the supermarket are fresh enough.

I think that online fresh supermarkets have brought a lot of convenience to people's lives, and they can buy vegetables and fruits online when they don't want to go out, but the quality may not be guaranteed.

I think it's better because you can get a lot of fresh things.

I think online fresh supermarkets are more convenient now, but you must ensure the speed of delivery, otherwise it will affect the freshness of the items.

I feel that their delivery fee is a bit expensive because I feel that the delivery fee should be lower

The most representative fresh supermarket refers to the "three fresh products", that is, fruits and vegetables, meat, aquatic products, etc.

There are two types of fresh supermarkets:

1. If it is a small community supermarket, the fresh food sold is generally fruits, vegetables and meat, which are some of the most basic.

2. If it is a large and medium-sized life supermarket, the fresh food sold generally includes fruits, vegetables, meat, fish and shrimp, etc., and the variety will be richer.

The main categories of goods sold in the fresh food supermarket are: packaged food, seafood, groceries, meat and poultry, bakery, processed cooked food, as well as beverages, alcohol, coffee and tea, nutritional supplements, vitamins, body care, educational products such as books, flower products, pet supplies and household products.

As the name suggests, fresh food includes, meat products, vegetables, melons and fruits. Rice noodles, various foods, aquatic products, and processed cooked food products, or semi-finished products.

Fresh supermarkets can be described as small and complete, selling varieties according to the area of the store, ranging from hundreds of SKUs to thousands, mainly concentrated in vegetables, fruits, meat products, chickens and ducks, fish, seafood, eggs, milk, hot and cold dishes, cooked food, rice, flour and other daily necessities. — Fresh eggplant from Han.

Summary. 2. Super Species Supermarket.

Super Species is a new new retail variety, positioned in a high-quality fresh experience store, its fresh ingredients are imported from all over the world to create a high-quality source of fresh food, and the offline retail scene is very functional, consumers have a strong sense of shopping experience, the delivery speed is also very fast, and enjoy free delivery service within three kilometers from the store.

In addition, Super Species has three core workshops and has launched almost eight self-operated food workshops to provide more consumers with a better and more cost-effective fresh consumption experience. Unlike Hema Fresh, Super Species Online Supermarket offers a variety of payment methods, such as WeChat Pay and Mini Program Scanning.

Online fresh food supermarket.

Hello, this question about "online fresh supermarket" has been received, and I will inquire for you immediately.

1. As a data- and technology-driven new retail platform under Alibaba Group, Hema Fresh Supermarket is committed to creating a one-stop community new retail experience service to bring people a more reliable "delicious life" with convenience and convenience. The biggest feature of Hema Fresh Banquet is fresh fresh products, self-service catering products, online payment and the fastest half-hour delivery service. The consumer group of Hema Fresh is basically young people, and there are strong requirements for the freshness and quality of the goods.

2. Super Species Supermarket Super Species is a new new retail variety, positioned in Youzhaohui quality fresh experience store, its fresh ingredients are the best varieties introduced from all over the world to create a high-quality source of fresh food, and the retail scene under the line is very rich in functions, consumers have a strong sense of shopping experience, and the delivery speed is also very fast, and enjoy free delivery service within three kilometers from the store. In addition, Super Species has three core workshops and has launched almost eight self-operated food workshops to provide more consumers with a better and more cost-effective fresh consumption experience. Unlike Hema Fresh, Super Species Online Supermarket offers a variety of payment methods, including WeChat Pay and Mini Program scanning.

3. Jingdong Fresh Supermarket Jingdong Fresh Supermarket includes Jingdong Line Shengshang Fresh Supermarket and 7fresh offline fresh supermarket, 7Fresh Line Tanxiao Hengxia Fresh Supermarket adheres to the concept of "seven days a week, fresh every day", and uses the advantages of Jingdong Fresh Food to allow consumers to enjoy tuna from Japan, steak from Australia and other global high-quality ingredients in the shortest possible time.

<> "Hello Dear, the rise of the online fresh food business is due to many factors. First of all, with the popularity of the Internet and the development of technology, the demand for home shopping and online consumption is growing. At the same time, with the improvement of people's living standards, consumers have higher and higher requirements for food quality and safety, therefore, more and more consumers are inclined to buy food on the first class to get a more convenient, fast and safe shopping experience.

Secondly, the development of online fresh food business has also benefited from the improvement of logistics, distribution and warehousing services. With the continuous improvement and improvement of logistics technology and distribution services, consumers are becoming more and more likely to obtain fresh and safe food, which also provides better conditions for the development of online fresh food business. In addition, the emergence of online fresh food business is also related to the need of retailers to expand the market and increase sales.

Traditional supermarkets and convenience stores have to explore new sales models and business areas in order to increase sales and market share in a highly competitive market. As a result, more and more retailers are entering the online fresh market to expand their business. <>

Finally, the impact of the epidemic has also promoted the development of online fresh business. During the epidemic, in order to reduce the number of people going out and contact, people's shopping demand gradually shifted to online, which accelerated the development of the fresh food business on the line key.

First of all, in the management of fresh products, due to the low degree of productization of fresh goods, they are easy to be bumped in the transportation process, easy to deteriorate and rot, and are in the procurement and distribution; High demands are placed on managers in all aspects of the placement. Only by maintaining their own enthusiasm and sense of responsibility can managers ensure the freshness of vegetables as much as possible and reduce the consumption of fresh products.

Secondly, in the procurement of fresh products, the way of product procurement is closely related to the quality of the product, at this stage most supermarkets of fresh goods or wholesale market, whether it is supermarket self-procurement or first-class business supply. Because fresh food is a non-standard product, the grading quality standards of fresh products are difficult to clarify, the description is very vague, and many fresh products cannot be unified in terms of size and specifications.

Third, in the secondary packaging and distribution of fresh products, in order to facilitate management and reduce costs, many large-scale supermarket chains have established their own fresh product distribution centers, the main functions of the fresh distribution center are: unified procurement, relying on scale procurement to reduce procurement costs and reduce procurement loopholes. At the same time, the fresh distribution center will also carry out secondary packaging, especially for vegetable products, and this secondary packaging also virtually increases the cost of fresh products, bringing certain difficulties to the sales of products.

Finally, at this stage, most of the domestic supermarkets are bright and clean, and the traditional farmers' market has a big difference, which is the advantage of supermarket operation, but due to the impact of the cost of site facilities and management costs, many supermarkets in the fresh sales are showing a more embarrassing situation: in the absence of the customer group from the traditional farmers' market, sales have not gone up on the premise, but increased the average cost of sales, many supermarkets are positioned in the high-end consumer group. As everyone knows, this will drive away most of the customers, fresh food is expensive in the fresh word, if the fresh can not be sold in time, it will inevitably not be fresh, the less fresh the more no one buys.

At the same time, the small sales volume will inevitably bring about a high unit price.

The fresh business situation of the supermarket is not optimistic, but as long as the fresh business profit margin of the supermarket is still very considerable by reducing the cost of circulation and distribution, with the help of some modern products, such as the fresh distribution system of Guanmai, improving the necessary management level, reducing the loss of fresh food, and increasing the number of sales. At the same time, if the sales of fresh products can have a significant increase, it will also play a very good role in driving the sales of other products in the supermarket, which can effectively improve the comprehensive operating efficiency of the supermarket.

Fresh food in supermarkets refers to primary products that are not cooked and produced in deep processing processes, and are only necessary to keep fresh and simply sorted out and put on the shelves, as well as goods such as bread and cooked food that are processed on site. At present, fresh commodities mainly include fruits, vegetables, meat, aquatic products, dry goods, cooked foods and pastries.

The characteristics of fresh goods are as follows:

1. Need to be fresh, refrigerated or frozen, etc.;

2. It is a bulk commodity and needs to be sold by weighing and barcode;

3. The shelf life is relatively short.

Earlier, Ma Yun put forward the concept of "new retail" for the first time at the Alibaba Yunqi Conference, "In the next ten or twenty years, there will be no e-commerce, only new retail." "For a while, the capital circle began to gather new retail, Alibaba's Hema Fresh, JD.com's 7-fresh, Yonghui's Super Species, Suning's Su Xiansheng, Meituan's Zhangyu Fresh, and so on. So far, a more down-to-earth community fresh supermarket has been derived, and compared with the fresh stores with a large catering model, the small but refined community fresh food is more popular.

Community fresh food is between the standard supermarket and the traditional vegetable market, which belongs to the business model of dimensionality reduction, so why is there such a big difference between the traditional vegetable market and the community fresh supermarket?

With the difference in operating hours, community fresh supermarkets can operate around the clock

The business hours of the community fresh supermarket are relatively flexible, the morning market is open under the condition of reasonable arrangement of personnel and goods, and the night business hours can be extended until about 22:00, and in order to keep the dishes fresh the next day, the supermarket will generally carry out discount and low price activities at a later time.

However, traditional farmers' markets usually operate in the morning to attract consumers with fresh dishes and low prices, but this kind of customer acquisition is limited, relatively concentrated in the elderly who are accustomed to waking up early. For this reason, the community fresh supermarket has an advantage in terms of operating hours.

The business entities are different, and the community fresh supermarkets are more standardized

The farmers' market is based on stalls, and each operator is a boss, and they have independent purchase and supply channels; The fresh supermarket is a business model in which a big boss runs a supermarket, or a boss runs a business model. For example, there is only one for vegetables, one for aquatic products, and one for meat. Therefore, the operation and management of community fresh supermarkets are more standardized, with data tracking from purchase channels to transportation and inventory management, which can achieve real-time control, strict loss control, quality and quantity, and low prices.

With different levels of category integration, community fresh supermarkets can achieve one-stop shopping

From the above positioning analysis, the supermarket fresh area is much more integrated than the traditional farmers' market fresh products, and the combination of goods from the needs of consumers meets the convenience and convenience of consumers, and the one-time shopping mode, especially the innovation and diversification of fresh deep-processed products, makes the supermarket fresh area occupy an absolute advantage in operation, and the operation of such commodities is also the real growth point of the profit of the fresh area.