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In 2004, the company was renamed and rebranded after being handed over by the Ministry of Railways to the State-owned Assets Supervision and Administration Commission, forming a new leadership team, and China Tietong was shown to consumers with a new image. However, due to the short establishment time of Tietong and the fact that it has just been spun off from the Ministry of Railways, the corporate brand awareness of China Tietong is relatively low in the communication market.
The corporate brand plays the leading role of the entire brand system, followed by the business brand and user brand. Under this system, Tietong has launched business brands such as "prepaid fixed ** business", "IP through train", "96403 dial", "home e-home" and other business brands, as well as user brands such as "Korea Card", "17995 City Pass", "197200 Beijing Friendship Card" and "Tianjiao Surf Card". It can be seen that some business brands have distinct personalities and have a strong affinity with consumers.
However, some user brands overlap and are not clearly positioned. A service brand can include multiple services, and can be divided into multiple user brands according to different user groups, and a user brand may also include multiple services, and operators should adjust the brand system at any time with the promotion of services and the launch of new services.
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The predecessor of China Tietong, Railway Communication Information Co., Ltd., was established on December 20, 2000. On January 20, 2004, Tietong Company was transferred from the Ministry of Railways to the State-owned Assets Supervision and Administration Commission (SASAC) and renamed as "China Tietong Group", which is a large-scale state-owned basic telecommunications operator.
By the end of 2003, China Railway had total assets of 42.4 billion yuan, and had 31 provincial (autonomous region, municipality) branches, 316 municipal branches and 5 holding subsidiaries across the country. The business scope of China Tietong has carried out basic telecommunication services such as international and domestic voice, data, image and multi-professional communications, domestic communication facility services, as well as various value-added telecommunication services.
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China Railway mainly serves the telecommunication and data services around the national railway lines.
From 2001 to 2003, Tietong Company adopted advanced technology to integrate, expand and transform the existing network, and basically completed the construction of basic communication networks such as long-distance transmission network, switching network, data network, metropolitan area network, railway communication and interconnection, and had the ability to provide telecommunication services for the public, realizing the transformation from a special railway communication network to a public telecommunication network.
At present, Tietong's various network services cover nearly 300 local networks across the country. 150,000 kilometers of communication lines, including 100,000 kilometers of optical cable lines; The total capacity of local switches exceeds more than 18 million lines; There are nearly 300,000 service ports of various data networks; Digital microwave 3600 km.
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