How long has the Anta brand been born?

A brief introduction to the history of the ANTA brand.

In 1994, ANTA was first hung with the ANTA logo at the door of a shoemaking workshop in Jinjiang, Fujian Province, and after more than a decade of development, ANTA has developed into one of China's largest marketing-oriented comprehensive sportswear companies, and ANTA corporate leader Ding Zhizhong was named the 17th "China's Top Ten Outstanding Youths" for his special contribution to Chinese sports.

Anta (China) **** is now a limited liability company wholly owned by Hong Kong Anta International Investment, which integrates honors such as "China Famous Trademark", "China Famous Brand Product" and "China Quality Inspection-free Product", and its sales performance ranks among the top in the country, and the comprehensive market share of sports shoes has ranked first among similar products in the country for many consecutive years.

ANTA is a pioneer in sports science in China. In 2005, ANTA took the lead in establishing the first sports science laboratory in the sportswear industry in China, dedicated to the research of sports mechanics, aiming to improve the performance of Chinese athletes and promote the development of sports in China. In terms of technological innovation, ANTA has obtained a number of national patents and has become one of the setters of sportswear industry standards.

ANTA is a practitioner of the sportswear sales monopoly system. In 2001, ANTA took the lead in establishing a sportswear monopoly system in China, completing the transition from the production of a single product to the operation of a comprehensive sportswear brand. Up to now, ANTA has 4,000 specialty stores in China, and has established the most complete coverage in China.

The first, second and third line marketing network has become a leader in the sporting goods industry.

ANTA is a loyal partner of various professional competitions in China. As a loyal partner of China's sports industry, ANTA has long supported the China Men's Basketball Professional League (CBA), the China Men's and Women's Volleyball League, and the China Men's and Women's Table Tennis Super League.

ANTA is an active advocate of social welfare. While enhancing its own strength and brand value, ANTA has the courage to assume social responsibility. Fulfill the obligations of corporate citizenship and repay the society with integrity and gratitude.

Integrating the spirit of sportsmanship beyond oneself into everyone's life" is ANTA's corporate mission, and ANTA people are committed to delivering the concept and spirit of sports to every consumer. "By 2011, ANTA will become the No. 1 sports brand in terms of brand reputation and market share in the Chinese market, and become one of the top 10 sportswear companies in the world in terms of sales" is ANTA's corporate vision, "Keep Moving......"Never Stop" is ANTA's commitment to the future and to Chinese sports.

In 1994, ANTA was first hung with the ANTA logo at the door of a shoemaking workshop in Jinjiang, Fujian Province, and after more than a decade of development, ANTA has developed into one of China's largest marketing-oriented comprehensive sportswear companies, and ANTA corporate leader Ding Zhizhong was named the 17th "China's Top Ten Outstanding Youths" for his special contribution to Chinese sports.

Anta (China) **** is now a limited liability company wholly owned by Hong Kong Anta International Investment, which integrates honors such as "China Famous Trademark", "China Famous Brand Product" and "China Quality Inspection-free Product", and its sales performance ranks among the top in the country, and the comprehensive market share of sports shoes has ranked first among similar products in the country for many consecutive years.

Qinqin Anta has three production areas, namely China, the United States and Europe. China Origin: Located in Suzhou, Jiangsu Province, China, ANTA is a modern enterprise integrating design, R&D, production and sales, with a large number of factories, warehouses and distributors in China, mainly producing sportswear, sports footwear and sports equipment.

Made in the United States: Anta also has a factory in the United States, located in Los Angeles, California, which mainly produces sports footwear and sports equipment. European Origin:

ANTA also has a factory in Europe, located in Lisbon, Portugal, which mainly produces products such as sportswear, sports footwear and sports equipment. Extended information: ANTA has a large number of distributors and dealers around the world, and its products have been widely welcomed around the world.

Summary. ANTA Group is a Sino-foreign joint venture comprehensive sportswear group****. ANTA consists of four production bases:

It is composed of Anta (Fujian) Footwear Co., Ltd., Beijing Anta Oriental Sporting Goods, Anta (Hong Kong) International Investment Co., Ltd., and Anta Footwear General Factory. From 1999 to 2001, ANTA sports shoes ranked first in the country in terms of comprehensive market share for three consecutive years, and have become a fashionable sports brand loved and pursued by many consumers, especially teenagers. In 2002, it was awarded the first "China Well-known Trademark" by a private enterprise in sports footwear in China's sporting goods industry.

Hello, I'm glad to answer for you, Anta has 4 origins.

Can you elaborate on that a little bit more?

ANTA Group is a Sino-foreign joint venture comprehensive sportswear group****. ANTA consists of four production bases: ANTA (Fujian) Footwear****, Beijing ANTA Oriental Sporting Goods****, ANTA (Hong Kong) International Investment Company, and ANTA Footwear General Factory.

From 1999 to 2001, ANTA sports shoes ranked first in the country in terms of comprehensive market share for three consecutive years, and have become a fashionable sports brand loved and pursued by many consumers, especially teenagers. In 2002, it was awarded the first "China Well-known Trademark" by a private enterprise in sports footwear in China's sporting goods industry.

ANTA is a leading sportswear company in China, principally engaged in the design, development, manufacture and marketing of ANTA branded sportswear, including sports shoes, apparel and accessories.

In 1991, ANTA was first hung with the ANTA logo at the door of a shoe-making workshop in Jinjiang, Fujian Province, and after more than 20 years of development, ANTA Sports Goods has become the largest comprehensive sportswear brand company in China.

As early as 2005, ANTA established the first nationally recognized enterprise technology center in China's sporting goods industry, collecting tens of thousands of Chinese foot shape data across the country from time to time, in order to make a pair of sports shoes suitable for Chinese foot shapes, and set up R&D centers in the United States, Japan, South Korea and many places in China.

The story behind the young brand Under Armour

Summary. Hello, it's a pleasure to serve you<>

ANTA is a Chinese brand. At present, ANTA is the world's second largest footwear sales brand, with sales all over the world. Founded in 1991, after more than 20 years of development, Anta has become a unicorn in the footwear industry, in the development of brands, Anta through sponsorship of the Olympic Games, various competitions to increase popularity, and on the other hand, Anta is also constantly advancing in footwear research, there are many clothing brands under its umbrella, after 2012, in the case of sufficient popularity, Anta continues to launch new product series, with Anta research and development of technology products, the brand business development is booming, and gradually growing.

Up to now, ANTA has become a leader in the domestic footwear market with strong strength.

Is Anta a Chinese brand?

Hello, it's a pleasure to serve you<>

ANTA is a Chinese brand. At present, ANTA is the world's second largest footwear sales brand, with sales all over the world. Founded in 1991, after more than 20 years of development, Anta has become a unicorn in the footwear industry, in the development of brands, Anta by sponsoring the Olympic Games, various competitions to improve visibility, and on the other hand, Anta is also constantly advancing in footwear research, under the umbrella of many clothing brands, after 2012, in the case of sufficient popularity improvement, Anta continues to launch new product series, with Anta research Weisen lack of technology products, the brand business development is booming. Gradually develop and grow.

Up to now, ANTA has become a leader in the domestic footwear market with strong strength.

Further information: The following are the main brands acquired by ANTA: 1. FILA:

At the end of 2019, Anta announced that it would spend 100 million US dollars to acquire FILA, a century-old Italian brother-in-law sports brand. After the acquisition, ANTA became one of FILA's two global authorized distributors, gaining access to a wider range of markets and a top-tier product design team. 2、k-swiss：

In May 2019, ANTA officially announced the acquisition of K-Swiss for US$100 million, a brand focusing on the tennis field, becoming a member of its global brand line, and gaining access to its product technology and talent resources. <>

ANTA is a Chinese brand.

ANTA (China) is a Sino-foreign joint venture and the largest comprehensive sportswear enterprise integrating manufacturing and marketing in China, which is composed of ANTA (Fujian) Footwear, Beijing ANTA Oriental Sportswear, ANTA (Hong Kong) International Investment Company and ANTA Footwear Factory.

The predecessor of the group company, Anta (Fujian) Footwear Co., Ltd., was founded in Jinjiang City, Fujian Province, the first of the three major shoe capitals in China. ANTA Group has more than 5,000 employees, a construction area of more than 120,000 square meters, six modern assembly lines under computerized management, and an annual production of more than 5 million pairs (sets) of various types of casual sports shoes.

ANTA was founded:

In 1991, ANTA was first hung with the ANTA logo at the door of a shoe-making workshop in Jinjiang, Fujian Province, and after more than 20 years of development, ANTA Sports Goods has now become the largest comprehensive and annual sportswear brand company in China.

In 1999, ANTA signed Kong Linghui as its image spokesperson, launched the brand slogan "I choose what I like", and took the lead in creating a marketing model of "sports star + CCTV" in China. Since then, ANTA has completed the construction from production to brand wholesale, with a focus on penetration in second- and third-tier cities.

The above content reference: Encyclopedia-ANTA (China)****.