Who created the ANTA brand? ANTA s brands

ANTA is a family-owned company founded in 1994 by Ding Siren, the father-in-law of current president Ding Zhizhong. The current chairman is Ding Zhizhong's father Ding Hemu, and the vice chairman is his eldest brother Ding Air Force. Ding Shizhong family, 100 million yuan Anta Sports male, 37 years old Place of birth:

Jinjiang, Fujian Company Headquarters: Quanzhou, Fujian Main Industry: Textile and Garment When he was 17 years old, Ding Shizhong took 10,000 yuan borrowed from his father and 600 pairs of shoes to Beijing to sell.

In 1994, he returned to Jinjiang with the 200,000 yuan he earned and joined the Anta company founded by his father-in-law, Ding Siren. From 1994 to 2000, Ding Siren registered and established Anta Fujian and Anta China respectively to manufacture and sell sports shoes. Between 2000 and 2002, Ding Siren injected more than 14 million yuan into Anta Fujian in the name of Anta Enterprises.

Ding Zhizhong first served as a director of ANTA Fujian and has been the president of ANTA China since 2000. In April 2002, a company called Jinjiang Shifa became a shareholder of Anta Fujian by investing 30 million yuan in production equipment and related assets, holding 60% of its shares. Jinjiang Shifa is a family business controlled by Ding Shizhong's family 100, Ding Shizhong's father holds 60 shares, and Ding Shizhong's two brothers and their wives each hold an average of 10 shares.

In May 2002, Ding Siren transferred the beneficial interests of Anta Fujian and Anta China to Ding Shizhong free of charge. On the same day, all shareholders of Jinjiang Shifa also transferred the beneficial interests of Jinjiang Shifa to Ding Shizhong free of charge. In this way, Ding Shizhong became the sole beneficial owner of Anta Fujian and Anta China.

In 2006, Ding Shizhong also registered and established ANTA Changting and ANTA Xiamen to build and operate ANTA's garment production facilities. In the same year, ANTA, through its wholly-owned subsidiary Xiamen, invested in the establishment of Shanghai Fengxian, which engaged in the retail business of sportswear under brands such as **adidas, Reebok and Kappa. In 2006 and 2007, Shanghai Frontier further established Beijing Front, Guangzhou Front, Harbin Front, Suzhou Front and Xiamen Front to operate and manage ANTA's retail stores in different cities in China.

ANTA's brands include ANTA Kids, ANTA-NBA co-branded brands, Xiaoxiao Niu, Kolon, Descente and so on.

1. ANTA Kids.

ANTA KIDS mainly provides children aged 3-14 with clothing and footwear that focus on sports and lifestyle.

2. ANTA-NBA co-branded brand.

In 2014, ANTA partnered with NBA China to launch a full range of ANTA-NBA co-branded sneakers and accessories.

3. Little Laughing Cow.

In 2017, ANTA Sports announced the acquisition of 100 shares of Kingkow, a well-known children's clothing brand, and the ownership of related trademarks. Founded in 1998, Kingkow specializes in the design and sale of children's and children's clothing and accessories aged 0 to 14 years old.

4. Kolon. KOLON: In October 2017, ANTA Sports announced that it had completed the entire process of establishing a joint venture with Kolonsport. Founded in 1973 in South Korea, KOLON has always advocated an outdoor culture close to nature with the evergreen tree as its brand symbol.

5. Dippy Jane Sant.

Descente, February 23, 2016 – ANTA announced that it will establish a joint venture with Descente Japan's subsidiary to exclusively operate and engage in the design, sales and distribution of all categories of products bearing the "descente" trademark in Chinese mainland.

Hello, I am Mr. Xiao Qi, a workplace service teacher, and my answer is: The following is a brief introduction to the ANTA brand: ANTA is a well-known sportswear brand in China, founded in 1994 and headquartered in Xiamen, Fujian Province, China.

As one of the largest sportswear companies in China, ANTA occupies an important position and enjoys a high reputation in China's sportswear market. ANTA's product line covers sports shoes, sportswear, sports accessories and other fields. The brand focuses on the design, technology and quality of its products, and is committed to providing quality sports products.

ANTA continues to introduce innovative technology and functional sportswear to meet the needs of athletes and consumers. In terms of brand promotion, ANTA has cooperated with a number of internationally renowned sports stars, such as NBA players Chris Paul and Jordan Clarkson, as well as sports organizations such as the Chinese Basketball Association and the Chinese Football Association. ANTA has also sponsored many important sports events at home and abroad, such as the China Football Super League and the China Trillion National Table Tennis Team.

ANTA has also adopted a diversified marketing strategy, covering consumers across the country and even around the world through offline physical stores, e-commerce platforms, brand experience stores and other sales channels. The above is mine, I hope mine can help you, if you have more questions, you can come and ask for consultation Workplace Service Teacher Xiaoqi.

According to our understanding: 1. Anta Anta is a popular professional sportswear brand, focusing on ultra-cost-effective professional sportswear for ordinary consumers and eggplant surplus, which has always had a very good reputation in China, and its products are also loved by consumers. 2. ANTA KIDS ANTA KIDS is a children's sports brand specially formulated for children aged 3 to 14 years old.

3. Fila Fila was originally an Italian brand, founded in Italy in 1926 by the Fila brothers, is a well-known Italian high-end sports and leisure brand, in 2009 Anta acquired its trademark operation rights in China. 4. Spandy Spandy is a famous British sports fashion brand founded in the 90s of the last century, which has been famous for fashion and trend since its inception, and in 2015, Anta incorporated its Spandy into its subsidiary. 5. KOLON Founded in 1973 in South Korea, KOLON has been advocating an outdoor culture close to nature since its founding.

In 2017, ANTA established a joint venture with Kolon to also focus on outdoor products. 6. Little Laughing Cow is a brand founded in 1998 that specializes in designing clothing and accessories for children aged 0 to 14, and has always been known for its excellent quality and unique design. In October 2017, ANTA Sports announced the acquisition of 100% equity interest in Xiaoxiaoniu, a well-known children's wear brand, and the ownership of the relevant trademark.

7. Descente On February 23, 2016, Anta announced that it would invest 100 million yuan to establish a joint venture with Descente Global Retail Limited, a subsidiary of Descente Japan, and Itochu Corporation, a subsidiary of Itochu Corporation, to exclusively operate and engage in the design, sales and distribution of all categories of products bearing the "Descente" trademark in Chinese mainland. 8. ANTA-NBA Co-branded Brand As a Chinese partner of the NBA, ANTA has co-branded sports shoes and sports accessories with the NBA, including sneakers with many NBA team logos, and has invited many NBA superstars to endorse it, which is a very famous brand under ANTA.

ANTA's eight brands are ANTA, ANTA KIDS, FILA, Spandy, Descente, KOLON, Xiaoxiaoniu, and ANTA-NBA co-branded brands. ANTA is a professional sportswear brand positioned for the general public, and ANTA focuses on providing the most cost-effective professional sportswear for the majority of ordinary consumers. ANTA KIDS mainly creates healthy and comfortable products for children aged 3-14 to accompany them to exercise freely and grow up healthily.

Its products include apparel, footwear and accessories.

FILA (China).

The Fila brand was founded in Italy in 1926 by the Fila brothers. In the 70s of the last century, in order to cooperate with the diversification strategy, the brand expanded the sportswear business with a broad prospect at that time, and successively developed tennis, skiing, swimming, golf, climbing and other products, and is a well-known high-end sports and leisure brand in Italy. In 2009, ANTA will acquire the trademark rights and operation of the Italian brand FILA in China.

Sprandi

In 2015, Anta acquired the British brand Sprandi, which was born in England in the 90s. With the revival of British urban culture at that time, a large number of young people took to the streets to explore the emerging cultural characteristics of the old cities by walking. Among the young people, the newly-born Sprandi began to become popular through word of mouth because of its good-looking appearance and comfortable walk.

Descente

On February 23, 2016, ANTA Sports announced that it will invest 100 million yuan to establish a joint venture with Descente Global Retail Limited, a subsidiary of Tokyo-listed Descente Japan, and Itochu Corporation, a subsidiary of Tokyo-listed Itochu Corporation, to exclusively operate and engage in the design, sales and distribution of all categories of products bearing the Descente trademark in Chinese mainland.

Kingkow

In October 2017, ANTA Sports announced the acquisition of 100% equity interest in Kingkow, a well-known children's wear brand, and the ownership of the relevant trademark. Founded in 1998 in Sinsan, Kingkow specializes in the design and sale of children's and children's clothing and accessories aged 0 to 14 years old. Return to the Waiter.

Summary. The eight brands under the ANTA Group are: ANTA, ANTA KIDS, FILA (China), Sprandi, Descente, Kolon Sport, Kingkow, and ANTA-NBA co-branded brands.

The eight brands under the Ancheng Duanta Group are: ANTA, ANTA KIDS, FILA (China), Sprandi, Descente, Kolon Sport, KINGKOW, and ANTA Stove-NBA co-branded Biwan Prestige Brand.

ANTA Group is a comprehensive and multi-brand sportswear group specializing in the design, production and sales of sports equipment such as sports shoes, apparel and accessories. The net profit in 2020 is 100 million yuan, the company was founded in 1991 and listed in Hong Kong in 2007. In 2018, Anta Group's sales volume exceeded 40 billion yuan, a year-on-year increase.

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The eight brands under the ANTA Group are: ANTA (ANTA), Sail Cover FILA, DESCENTE, Springblade, Kolon Sport, KingKOW, XTEP and ERKE, and the following is a detailed introduction for each brand:1

ANTA (ANTA): Founded in 1991, the ANTA brand is the core brand of ANTA Group, which mainly produces and sells sportswear, sports shoes, sports accessories and other products. 2.

FILA: Originating in Italy and founded in 1911, FILA is an international sports brand with a long history. At present, FILA is one of the important brands of ANTA Group, mainly producing and selling sports shoes, sportswear, accessories and other products.

3.Descente: The Descente brand is a high-end sports brand originating from Japan that was founded in 1961.

ANTA Group has the exclusive rights to descente in the Chinese market, which mainly sells high-end sportswear and equipment. 4. springblade：

Founded in 2017, the Springblade brand is committed to providing users with high-quality, fashionable and functional sports equipment. 5. kolon sport：

Founded in 1973, ANTA Group has exclusive rights to operate in the Chinese market, mainly selling outdoor equipment, sportswear and other products. 6. kingkow：

Kingkow brand is a Hong Kong-based athleisure sedan apparel brand, founded in 1990. Focus on athleisure and sports style. 7.

XTEP: Founded in 2001, the XTEP brand is the youngest brand under the ANTA Group, mainly selling sports shoes, sportswear and other products. 8.

Erke: Founded in 2000, Erke is a sports brand originating from China, mainly selling sports shoes, sportswear and other products, and is one of the well-known brands with global influence under the Anta Group.