Why are more and more anchors now moving towards the direction of bringing goods?

Live streaming is likely to become an economic means for a long time. Many well-known celebrities have started live streaming to bring goods, and it seems that the ** merchants of cooperative products may also be watching the dishes and making profits according to the value and sales volume of celebrities. Many celebrities saw the lucrative profits and joined the live streaming business.

In the future, there may be more and more live streaming.

The streamers did their best and worked as a team to sell more goods. Many people have a feeling that they have seen a star broadcast live on **, Tmall, JD.com and other shopping platforms, but they don't know who that star is and think they are ignorant. In fact, the stars who bring goods are not necessarily film and television celebrities.

A celebrity may also be a major internet celebrity or the owner of a certain company. If it is a CCTV host who broadcasts goods live, many people know about it, but they are still surprised: Why did the CCTV host, who was previously high, fall to the point of bringing goods in live broadcast?

Is the economy struggling?

In addition, there are countless live broadcast platform anchors. No matter what kind of product it is, as long as the live broadcast can be sold, it is a good product. As a result, most of the goods on the live streaming platform** are chaotic, and there are many counterfeits.

Celebrities' live streaming may be more reliable, but ** is not much cheaper, just rely on reputation to attract fans to buy, you can make money. In the special period, the film and television industry is sluggish, and the first meeting will no longer be held. Film and television stars and singers have also joined the trend of live streaming.

Their value may not be determined by movies, TV shows, and singing. Rather, it is determined by how many goods they have. In this way, capitalists and businessmen will kidnap celebrities and make them shopkeepers.

Even if it is a loss, it will not hesitate to make money. It's better than doing nothing, right?

Don't be surprised when you see people you don't know live streaming, and when you see popular celebrities live streaming, because they seem to have started to get used to the business trend of live streaming. Collaborate with the capitalists or get kidnapped, but they also get a lot of money from it. Please look at it with a normal heart, after all, they have begun to adapt, interact with fans live broadcast, bring goods by the way, and there is no sense of violation, no different from performances, and celebrities in the entertainment industry will come to live broadcast and bring goods in the future.

On the one hand, it is because live streaming is very popular, and on the other hand, it is also to make more money and make a living.

Now is an Internet era, online sales has become a trend, anchors have traffic, it is easy to bring goods, reduce middlemen to earn the difference, and make money quickly.

Because of the successful and profitable record of Internet celebrities, live streaming has a greater sense of substitution, and there are three main reasons why celebrities do live streaming: fan appeal, platform traffic tilt, and good monetization effect.

There is a commission for bringing goods, the brand side gives publicity fees, and there is a commission for selling goods, which makes a lot more money than live broadcast gifts, and I don't watch live broadcasts anymore, basically I bring goods, and I don't believe in quality.

Because live streaming is now an emerging industry, and the benefits brought by such a model will be higher.

Because online delivery has become a trend, bringing goods online can bring them a lot of money.

The first is force majeure - due to the epidemic, almost all physical store economies have been greatly affected, and more and more users choose to shop online.

At the same time, many stores have begun to try online live streaming, opening up new sales markets, and two characteristics of live streaming determine that it will become more and more popular:

With subjective judgment, users will think that the products in the live broadcast room will be more cost-effective than offline products in terms of quality and price, and the welfare activities such as lucky bags and coupons in the live broadcast room will make users have the psychology of "taking advantage of small advantages", which is more preferential than the products in offline shopping malls, official websites and other channels; With the gradual improvement of the online live broadcast industry system, more businesses will invest in it and attract more users at the same time.

For example, the anchor of the live broadcast will try on clothes in the live broadcast room, and there will even be several models with different body shapes to display, so that the audience can more intuitively understand the product parameters, thereby enhancing the desire to buy and promoting consumption.

Finally, in addition to some ordinary live broadcast rooms, there are also many live broadcast projects to help farmers and alleviate poverty, which have been strongly supported, which has improved the acceptance of online live broadcast in the hearts of the public, and also changed many people's original thinking that the live broadcast room is earthy and low.

Live broadcast of the central control treasure, the central control personnel of the necessary accelerator, automatic commodity explanation, one-click price change to inventory, automatic evaluation, inventory clearance, full price setting, real-time data display, traffic fluctuation reminder and traffic omni-channel display and other functions greatly improve the product**, to create a hot buying atmosphere, live broadcast of the control treasure to help every live broadcast room big sale!

In the future, the fierce competition in the live broadcast industry will definitely be more fierce than the current market. The traffic brought by the star effect to the live broadcast is considerable, so in the future development process, the star live broadcast will be a trend. "When a new thing comes along and only 5% of people know about it, do it.

This is an opportunity. Doing is an early opportunity; When 50% of people know about it, you can become a consumer; When it's more than 50%, you don't have to look. This is what Li Ka-shing once said, and Li Ka-shing's analysis of emerging things is useful to us, but in some specific situations, we can break the mold.

Because the threshold for live streaming is very low, as long as you have fans, you can make a lot of money, and the speed of money is very fast.

The profiteering of the anchor industry with goods is mainly due to the factors of high sales, cooperation methods, points, models, and traffic dividends of live broadcasts.

Now the anchor with goods makes a lot of money, there are many factors, not who brings goods has high sales, first of all, you need to have a fan base to have the corresponding income, under normal circumstances, the anchor and the merchant talk about how much to mention, the small anchor mainly lives by the point, when the number of fans reaches a certain number, the anchor can not only charge the point, but also charge the pit fee, so that the income will increase.

I contacted a lot of anchors when I bought things before, and I didn't know what the effect of live broadcast was at first, and the anchors with high fans were more expensive and didn't know what the effect was, so I didn't dare to spend too much ** to find anchors with high fans, and they were all looking for hundreds of thousands of fansAt that time, the cooperation model was a commission method, and then after bringing a few shows, the effect is very average, so I found some live broadcasts with more than one million fansThe cooperation method this time is the model of commission plus pit fee,Although ** is high, but in order to sell more, I spent this money, and then found that the effect of having more fans is really good, and later, that is, I have cooperated with many big anchors until now, and the commission is about the same, but the pit fee has reached tens of thousands, and it is normal for anchors to make money with the commission of selling products.

There is also the reason why live streaming has become popular because it has changed the previous way of shoppingIn the past, I could only watch **, from the beginning there was no beautification, to the later need to be refined, people are aesthetically fatigued, and it is easy to have a large psychological gap with the products received, so when the live broadcast with goods appears, people prefer to go to the live broadcast room to shop, because not only can you see what the food is like, but you can also directly see the effect after use, such as cosmetics, clothing, and food.

Especially in the food category, it is really easy for people to have impulsive consumption, Originally, I brushed ** in the middle of the night, but I released poison late at night, and all kinds of delicious food were gluttonous at once, and then I placed an order to buy, so the way of live streaming is easier for people to place orders than the original shopping method.

The last point is that there are too many people who like to watch short** now, and the number of people shopping on the short** platform is also very large, before shopping, you also need to open specific software, and now you can brush the anchor to bring the goods, which provides the anchors with a better way to broadcast live and platform traffic is much easier to obtain than before, and**not as transparent as before, there is no way to compare, more because of the trust with the anchor Hearing him say that it is cheap, then believe that it is cheap, But whether it is cheap or not is uncertain, this is what many people say about cutting leeks, and the profit margin is really big.

That's because the Internet economy is developed.

This is also a development trend, now people are shopping online or on Kuaishou live broadcast, Douyin, etc., and society is developing and progressing.

That's because the live broadcast can make people more intuitive to see what kind of effect the product he wants to buy.

Live streaming is the trend of the future online economy, so too many people are now going to this aspect.

Because now people believe in Internet celebrities, which is a product of the times, rooted in the modern lifestyle, the use of network tools related, people believe in people, through people can go straight to the goods.

Because it is convenient, you can also bring ***, brand-name goods.

Selling goods is very profitable, and now online shopping will not be limited to just a few **.

Because this line of work makes money, after all, who has an enmity with money.

Nowadays, online shopping is popular, and compared with e-commerce shopping, the way of live streaming can show products more intuitively.

Because compared with the traditional **, live streaming can allow consumers to see the advantages and disadvantages of the product more clearly, the anchor will try it on or try, so that people can clearly see the effect, and the anchor's experience of the product can also make the audience more convinced and reduce the difficulty of consumer choice.

In today's era of social development, people are paying more and more attention to famous people and things. In this case, when a person or a brand suddenly becomes popular, if you can make reasonable use of the social platform to carry out promotion and sales activities, you can obtain greater business value. And live streaming is one of them, as it has become a very popular trend.

First of all, when a person or a brand suddenly becomes popular, the number of its fans will increase significantly, and then you can use live streaming to promote products to fans to attract more fans and potential customers. Fans can call for direct purchase of products in the live broadcast room to achieve sales goals, and at the same time, live streaming can also increase interactivity, attract more people to visit, and increase the rate and popularity of products.

Secondly, live streaming can also save marketing costs. Different from traditional advertising, live streaming displays products through live streaming, allowing consumers to directly see the true appearance of the product and directly feel the benefits of the product, thereby increasing the motivation to buy. This way of live streaming can improve the marketing effect, reduce marketing costs, and bring more profits to the enterprise.

In addition, live streaming can also strengthen brand reputation. Through live streaming, consumers can communicate directly with the anchor or brand representative during the live broadcast to better understand the product. This communication process can increase consumer trust and recognition, which in turn increases brand reputation and loyalty.

Brand reputation and loyalty are important factors for the long-term development of enterprises, and live streaming can effectively strengthen brand reputation and loyalty.

Finally, live streaming can also bring more revenue to brand spokespersons. When a person or brand suddenly becomes popular, they can get more ** and income by participating in live broadcasts. This method can not only establish a higher reputation and reputation for the brand, but also provide more business opportunities for brand spokespersons and increase their commercial value.

To sum up, when a person or a brand suddenly becomes popular, choosing live streaming can effectively increase the sales and popularity of the product, reduce marketing costs, strengthen the brand's reputation and loyalty, and also bring more business opportunities for brand spokespersons. Therefore, in this case, it is very worth considering choosing live streaming.

Live streaming has been all the rage in the recent years, mainly due to the following factors:

1. More and more celebrities are starting to live broadcast because of the rapid development of the current e-commerce industry, the effect of bringing goods is obvious, and it has good economic benefits;

Second, after the live broadcast of celebrity artists, the brand image has been improved, and the preferences of customers can be sensitively explored, which also helps to analyze the consumption situation;

3. The participation of celebrity artists greatly increases the popularity and public attention of the product, and is conducive to enhancing consumer stickiness.

For live streaming artists, I personally think it is a favorable joint sales model, which can not only help merchants solve marketing problems, but also bring economic benefits to star artists, which is a win-win situation. However, we should also be cautious with our audiences, consume modestly, minimize the consequences of purchases, avoid seriously affecting daily life, and at the same time respect the operating rules of merchants to achieve fair and just trading.