What is VR panorama used for? Advantages of VR panorama

1.Travel experience: VR panoramas can provide a virtual tour experience that allows users to experience immersive attractions, places of interest, and tourist destinations. Viewers can enjoy panoramic images or ** at home with a VR device, providing reference and preview for those who are about to actually travel.

2.Real Estate Display: VR panorama can be used in the real estate sector, allowing potential buyers to remotely ** the property without actually visiting it.

Visitors can take a VR panorama through different properties to understand the spatial layout, interior design, and surrounding environment, helping them make better home purchase decisions.

3.Education and training: VR panoramas can provide an immersive education and training experience.

Educational institutions and enterprises can use VR panoramas to display field trips, museums, laboratories and other places, so that students or employees can visit and learn remotely, enhancing the learning effect and training effect.

4.Cultural heritage protection: VR panoramic technology can be used for cultural heritage protection and display.

By capturing and preserving panoramic images of cultural heritage, the digital preservation and display of precious cultural relics can be realized, avoiding further damage to cultural relics, and at the same time allowing more people to appreciate cultural heritage up close.

5.Marketing promotion: VR panorama can be used for product or brand marketing promotion. Businesses can create virtual experiences** that allow viewers to experience and feel the features and benefits of a product or brand in person, increasing consumers' desire to buy.

6.Gaming Entertainment: VR panoramas can be used for gaming and entertainment experiences. Users can wear VR equipment to enter the virtual game world or entertainment scene, interact with game characters or virtual environments, and provide an immersive entertainment experience.

In general, VR panorama has a wide range of applications, which can be applied to tourism, real estate, education, cultural heritage protection, marketing promotion, game entertainment and other fields, by providing an immersive experience, enhancing the user's sense of participation and experience, and enriching the user's audio-visual experience.

Consumption can change habits, now many traditional industries are through the VR panoramic channel to obtain customers, the original did not pay attention to the Internet digital marketing enterprises have also begun to change to do online channels, especially catering, hotels and other industries, have begun to look for VR panoramic shooting to expand customer drainage. So do you really understand the advantages of VR panoramic shooting? Let's take a look at it from these perspectives.

In the process of VR panoramic shooting, there is a higher chance of using DSLR and fisheye lenses, because the image rate of SLR will be more suitable for commercial use. We carry out multi-directional shooting according to a certain center, shoot with a certain overlap, and then stitch the shooting ** into a detailed panorama, which is the VR panoramic shooting that will be used in many **propaganda.

Traditional print propaganda is generally based on ** and text introduction, but he can't let us have a sense of participation, what things have a sense of participation in order to have a sense of familiarity with this thing, so the traditional way of publicity can not allow users and products to integrate. However, the three-dimensional scene shot by VR panorama, horizontal 360-degree panorama combined with vertical 180-degree panorama, with a 720-degree perspective to real three-dimensional products, so that users have a sense of personal experience, and naturally have a certain degree of identification with the product.

The cost of VR panoramic shooting is relatively low, suitable for various forms of communication, and the information contained in it is also relatively diversified, not limited by the screen size. And consumers want a real and detailed product, if the information is distorted and the communication is not accurate enough, then it will not give consumers confidence, and they will naturally not choose your product.

The all-round live shooting can manipulate the angle at will, which is undoubtedly very interactive and can improve the communication effect between the product and the consumer. It is conducive to communication with consumers, in fact, it can improve the quality of service to a certain extent. Therefore, many service industries like to use VR panoramic shooting, and not only that, but its scope of application also includes a lot, such as showing the environment of the university campus, so that students are more yearning for college life; Or it is to show the style of the tourist scenery, so that more tourists can understand the characteristics of the scenic spot.

Now VR panoramic shooting has entered all aspects of our lives, in many fields are his figure, in improving the user experience at the same time to bring them surprise, so VR panoramic shooting has become a more popular way to promote publicity. In the future, more merchants will realize its communication advantages, because this immersion and realism is unmatched by other technologies.

1. VR panorama can improve display efficiency and reduce enterprise operating costs.

At present, limited to the thinking inertia of the traditional business model, the pure information display method based on the best can no longer meet the needs of the majority of users, and the first has many limitations. In contrast, the advantages of the panorama are highlighted, it does not need to live in the flow platform, the cost is relatively low, and the all-round display effect is far beyond the traditional one. In addition, the information contained in it is also more diverse, no longer limited by a simple screen size, and the information is conveyed accurately without distortion.

2. VR panorama can enhance consumer interaction and reduce the difficulty of B2C landing.

Consumers are always looking for the most authentic consumer experience. And the real standard can be achieved by using VR panoramic technology. With the help of panoramic shooting and post-compositing, 1:1 creates a real online environment.

In addition, the panoramic store can also achieve the best three-dimensional display of goods, what you see is what you get, and restore the sense of offline interaction without deviation. In the current Internet environment, information is flat and too one-sided, which is a pain point in marketing, and for VR panorama, these can be easily solved, which greatly improves the success rate of landing.

3. The commercial application of VR panorama has broad prospects, and the market coverage is not yet saturated.

In terms of basic display functions, it can be applied to museums, exhibition halls, parks, schools, scenic spots, office buildings and other places, focusing on industry exchanges and internal display; In terms of marketing landing, it can be applied to shopping malls, hotels, restaurants, large business districts, building materials markets, chain brand stores and other places, focusing on attracting customers to increase offline customer flow, and monetize traffic, and ultimately achieve the purpose of increasing revenue. At present, the application coverage rate of VR panorama is less than 10%, and there is still a huge market space to be developed.

4. The promotion channels of VR panorama are convenient and diverse, and the advertising is accurate.

Compared with traditional promotion pages such as apps and portals, Panorama has the advantages of light volume and deep content. The development cycle of a single VR panoramic project is no more than two weeks, which can fully adapt to the fast-paced landing style of the Internet era. At the same time, the panoramic link can be promoted with the help of various channels, including WeChat, QQ, Weibo, ***, blog, portal, etc., which avoids the trouble of repeated production of network promotional materials, has high applicability, and can be used on the whole network.

5. The revolutionary use of VR panorama - three-dimensional space, VR real-world navigation.

At present, the navigation software on the market is mostly based on GPS positioning, and the wayfinding is accurate, but it is limited to plane navigation, and it is powerless to the three-dimensional space, and it is impossible to identify the floor where the user is located, which leads to a series of pathfinding blind spots, and navigation failure. VR real-world navigation, based on VR panoramic technology, was born to solve this problem. By connecting isolated panoramic scenes, creating a three-dimensional integrated visual space environment, where users are at a glance, and can embed marketing functions, such as advertising display, new product recommendations, preferential pushes, etc., which can be described as an artifact for offline gathering popularity in shopping malls and business districts.

1. Static**: The angle of the on-site environment is limited; Lack of dynamic effects; Lack of global presentation and local performance of the product.

2. Dynamic**: Generally speaking, the dynamic display of the product can be basically completed, 1) but the angle is single, the angle of view is limited, and the scene cannot be fully displayed (360-degree multi-angle surround view shooting visual display).

2) Lacking the convenience of VR panoramic display, it requires specific display logic, and it is easier to modify the scene in the later stage.

3) The platforms and marketing channels for presentation are limited (it is easier to graft into existing marketing media).

4) Break through the limitations of time and space, give customers a three-dimensional, multi-angle display, the effect is more real and intuitive.

5) The cost of production and post-maintenance is relatively low.

3. The three core advantages of VR:

1) Display advantages: multi-angle, dynamic display of product scenes.

3) Communication advantages: a variety of multi-first-class carriers, which is more conducive to the promotion and marketing of products.

1) **For the general physical store, there is almost no publicity effect, for the general enterprise, the factory is okay.

2) WeChat Mini Program has been fully recognized by the market, and is a relatively mature social and commercial marketing platform, with a relatively rich display of content. Mini programs and Meituan, Map, Ctrip, Qunar, and Nuomi all belong to Internet carrier platforms, while VR panorama is a kind of platform that can exist independently and can be embedded in any platform that has obtained upload qualifications in the form of links.

At present, VR panorama has been closely related to our life, VR panorama is used in many aspects, VR panorama technology can provide users with more vivid and realistic vision and experience, so that users can feel the immersive feeling.

At present, more and more people are coming to Shanghai to work hard, and of course, the problem of renting a house cannot be avoided. Do you really need a family to visit and experience it on the spot? What a waste of time!

In case the room type is suitable** not suitable; In case the ** suitable room type is not suitable; In case the intermediary says something upbeat but the field trip is not satisfactory, it is a waste of time. VR panoramic technology to see the house is a good solution to this problem, 720 ° panoramic immersive experience, and field trips are no different, but greatly save time! And that's just one aspect.

At present, VR panorama involves more and more fields, which proves that the market is in demand and is a promising project in the future. VR panorama technology can save time; You can travel at home in an immersive way, and do a good job of sufficient strategies; You can realize "cloud travel" on the spot at any time.

The advantages of VR panoramic technology are mainly reflected in the following aspects:

Provide an immersive experience: VR panoramic technology can provide users with an immersive experience, allowing users to feel the displayed scene immersively, and enhancing the user's sense of participation and substitution. Through VR equipment, users can observe and explore the display content in an all-round way, and get a more realistic and realistic experience.

Improve interactivity and freedom: VR panoramic technology provides a higher degree of interactivity and freedom, users can interact and control the displayed content through various gestures, voices, etc., and freely choose the content and scenes they are interested in, so as to better meet their personalized needs.

Improve the display effect: VR panoramic technology can provide a more vivid and realistic display effect for the display content. Through rendering and processing technology, higher resolution and more realistic light and shadow effects can be presented, so that users can clearly observe and feel the details and texture of the displayed content.

Improve efficiency and reduce costs: VR panoramic technology can improve display efficiency and reduce display costs. Users can observe and explore remotely through VR devices without the need to be physically present, which can greatly save time and costs.

At the same time, VR panoramic technology can also improve production efficiency and make the production and dissemination of display content more efficient.

Increase interactivity and user experience: VR panoramic technology can increase user interactivity and engagement, allowing users to be part of the displayed content. Users can interact and explore the displayed content through their own operation and control, and get a better user experience and engagement.

To sum up, the advantages of VR panoramic technology include providing immersive experience, improving interactivity and freedom, improving display effect, improving efficiency and reducing costs, increasing interactivity and user experience.