See which sites are hit from the pothos algorithm 2 0

At the beginning of 2013, Pothos went online to crack down on link trading, and link trading stations such as Ali Weiwei and go9go fell one after another. After less than half a year, the pothos was quietly launched, and this time the promotional soft article stall was a big event.

SEO who can't write advertorials is not good SEO, and the author knows several network marketing companies, almost every SEoer is responsible for the writing of advertorials to varying degrees, and some of them are also responsible for putting them on the news source**. This time, the promotional advertorial is being targeted, let me analyze what ** will be affected.

First, the first news source**.

As a news source ** the most popular is that the published content can be displayed on the news platform, such a special treatment makes many non-news source ** webmasters envious, but also considered to be able to join the ranks of news sources **, basically are high-authority sites, its Chinese chapter with links can also lead to quite high-quality weight, so do everything possible in this kind of ** to publish promotional soft articles with links, and news sources ** for the sake of interests, it is indiscriminately all accepted. The result is a news source** that people trust to mislead consumers by promoting junk products for profit.

Second, the medical industry**.

Medical care is a lucrative industry, and its promotion is also very costly. In the medical industry, the use of promotional advertorials to promote is a tried-and-true thing, and the results received are quite in place. In fact, the reading value of such articles is not much, so it relies on the title to grab the ranking and then let the user see the promotion link and other information inside, and then convert.

This kind of advertorial directly loses the user experience, just to bring transactions, which has been criticized by countless users.

3. Fake products**.

See some**,It's obviously an ordinary site.,You have to write**.com,Jingdong.com.com.cn and other big brands** on the title**The name of the big brand** is written in the content or in the promotion link outside.,Add your own**link.。 The links generated by this kind of behavior will be directly invalid in front of the pothos, and the behavior of deceiving users is increasingly taken a decisive attitude, and then combined with other means to make the existence of false ** have nothing to hide.

The above three are the author's thoughts that will be the most seriously affected by pothos**,At the same time, I also judge that there will be no comprehensive crackdown on advertorials,After all, technical support is a problem,And it involves quite a lot of large portals**There are also various situations of publishing various promotional advertorials,If they are all hit hard, part of the entire ecological chain will be broken。 It seems that the rules of this industry will be steadily established and all ** will be rewritten to the high quality standards of promotional advertorials.

The pothos algorithm is an upgraded version of the previous pothos algorithm on July 1, 2013, and its main purpose is to deal with the excess of spam caused by the informal propaganda of online advertorials on the Internet, and its main attack sites are as follows:

Clause. 1. The key object of the pothos algorithm is the news station that publishes advertorials;

Clause. 2. The targets of punishment include: advertorial trading platforms, advertorial publishing stations, and advertorial income stations;

Clause. 3. The forms of punishment include:

1. For the advertorial trading platform, it will be directly blocked;

2. For the advertorial publishing station, it will be dealt with according to different degrees. For example, if there is a phenomenon of publishing an advertorial but the circumstances are not serious, the ** will be lowered in the search system; If a subdomain is used to publish a large number of advertorials, the subdomain will be directly blocked and the news source will be cleared; What's more, a large number of subdomains are created for publishing advertorials, in which case the entire main domain will be blocked.

3. For the advertorial beneficiary site, if there is a small number of advertorial external links in a ** external link, then the external link will be filtered out of the weight calculation system, and the beneficiary site will be further processed according to the situation after observing for a period of time; If there are a large number of advertorial external links in a ** external link, then the beneficiary site will be lowered or directly blocked.

Clause. Fourth, attached to some bad advertorial publishing stations, advertorial trading platforms.

The Pothos algorithm was launched in February 2013 to crack down on link trading. The algorithm mainly cracks down on hyperchain cheating behaviors such as hyperlink intermediaries, selling links, and buying links. The introduction of this algorithm effectively stops the malicious exchange of links and the publication of external links, and effectively purifies the Internet ecosystem.

It was a little girl who designed this strategy, so the right to name it was also given to this little girl, and she chose the name pothos, which implicitly means purification against cheating.

Pothos is the name of a plant. Environmentalists have found that a pot of pothos is equivalent to an air purifier in an 8 10 room, purifying benzene, trichloroethylene and formaldehyde from the air, making it ideal for a newly renovated room. HNDIY believes that the intention is also this, pothos can purify the air environment, the algorithm is named after pothos, aiming to purify the Internet environment and better improve the user experience.

Lack, originally a ** as long as there are no major defects in the structure, the inclusion is certain, and the poor ranking is that you have not optimized it in place.

The pothos algorithm is an upgraded version of the pothos algorithm, so the pothos algorithm will hit the inner chain of the **, but the effect of hitting the ants varies from ** to **, if the quality of the inner chain is too low, it will be hit by the pothos algorithm.

Types of internal links that the pothos algorithm strikes:

1. The internal chain is flooded, or the internal chain is piled up.

3. The quality of the internal chain is low. Stuffy fluid.

The role of internal link building is a way to improve the user experience, so the act of improving the user experience is essentially not cracked down by any search engine. However, if there is a flood of internal links, and there are a large number of internal links that are not relevant or recommended, it is necessary to crack down.

The pothos algorithm is an upgraded version of the previous pothos algorithm on July 1, 2013, and its main purpose is to deal with the excess of spam caused by the informal propaganda of online advertorials on the Internet, and its main attack sites are as follows:

Clause. 1. The key object of the pothos algorithm is the news station that publishes advertorials;

Clause. 2. The targets of punishment include: advertorial trading platforms, advertorial publishing stations, and advertorial income stations;

Clause. 3. The forms of punishment include:

1. For the advertorial trading platform, it will be directly blocked;

2. For the advertorial publishing station, it will be dealt with according to different degrees. For example, if there is a phenomenon of publishing an advertorial but the circumstances are not serious, the ** will be lowered in the search system; If a subdomain is used to publish a large number of advertorials, the subdomain will be directly blocked and the news source will be cleared; What's more, a large number of subdomains are created for publishing advertorials, in which case the entire main domain will be blocked.

3. For the advertorial beneficiary site, if there is a small number of advertorial external links in a ** external link, then the external link will be filtered out of the weight calculation system, and the beneficiary site will be further processed according to the situation after observing for a period of time; If there are a large number of advertorial external links in a ** external link, then the beneficiary site will be lowered or directly blocked.

Clause. Fourth, attached to some bad advertorial publishing stations, advertorial trading platforms.