How to place ads in Moments? How are Moments ads placed?

WeChat advertising is a social marketing promotion platform based on the WeChat ecosystem, integrating multiple resources such as Moments, ***, and Mini Programs, combined with users' social, reading and life scenarios, and using professional data algorithms.

Native ads that appear on a user's circle of friends in the form of original content that resembles a friend. By integrating hundreds of millions of high-quality user traffic, Moments Ads provides advertisers with a unique Internet social promotion and marketing platform in China.

With more than a large number of monthly active users, WeChat can help you achieve a large number of brands**, convey brand culture, strengthen brand image, and cooperate with intelligent targeting to allow more users to participate in brand activities and achieve the integration of quality and efficiency.

First of all, you have to have your own *** platform, and it has to be certified, at present, it does not support personal certification, it can only be enterprise certification, that is to say, individuals do not have the conditions to send Moments advertisements;

Open the official platform and click the advertiser button on the left menu bar to enter the settings interface;

After entering, you will see two options: Moments Ads and Public Platform Ads, and you can place them yourself after you have opened the advertiser function, and click on the opening function in the upper right corner if you have not opened it;

Tips: The type of WeChat *** of authentication can be a service account or a subscription account, and enterprises or individual industrial and commercial users can register. In addition, the whole process of functional certification for advertisers takes 5 days.

If you need to place WeChat Moments ads, you can register and open an account through the official website of Tencent Social Advertising, or through the core business of Tencent Social Advertising.

In general, the official delivery method is more troublesome and complicated, and the delivery has a certain threshold. In contrast, the third-party delivery platform may be a good choice, simple and convenient, and it is relatively more favorable, and it is more worthy of the choice of companies that pursue cost-effectiveness.

You can directly open an account and place the delivery.

Method Steps:

Advertisement online Before the advertisement is launched, it is recommended to configure some preview whitelists, such as the boss or the person in charge of the cooperative channel, to ensure that they are 10....

Performance Tracking During the advertising process, we can monitor the data metrics in the background. Within 3 working days after the end of the campaign, you can also view the closing report to fully understand the advertising effect, and then you can optimize the advertising strategy. If you want to better optimize your ads, you can search DDG Digital Drive directly.

Circle of friends to open an account first can choose the official direct account opening or find a business to open an account, the advantages of opening a business account, the business can help you open an account on behalf of the operation, the business generally has an advertising production team, a professional landing page team, a shooting team, and an advertising optimization team, which can provide advertisers with complete advertising optimization services, save the advertiser's workload, and also bring better early advertising results.

After the official review is passed, the ad can be launched.

The main placement of the letter Moments advertisement is in the fifth position of the WeChat Moments. It is mandatory**, and it is forced to be placed in the circle of friends of the target group. Now more and more advertisers choose WeChat Moments to place, the first is because of the large number of WeChat users, the largest social software in China, and the second is that the screening of customer groups is more accurate, and more accurate customers can be selected for delivery, and the effect of advertising is better.

WeChat Moments advertising account opening can directly find Tencent to open an account, or find a service provider to open an account. Generally, Tencent's headquarters is to leave a message on the official website, and Tencent will always contact you. Tencent's headquarters only contacts big brands and big capital customers, and Tencent headquarters is only responsible for opening accounts, and it doesn't care about advertising design, advertising and operation in the later stage.

Moments advertising does not have branches in the country, only service providers, and customers who are generally contacted on the official website.

Other delivery methods

Tencent also distributes to service providers in various places for customers. The service provider can not only open an account, but also help customers operate in advertising design, operation, review, etc. Therefore, many customers will choose service providers to open accounts and put them in.

The early funds are mainly the learning period of the account, the recommended account model, the optimization of the crowd, the optimization of the delivery, the cost reduction, the later funds are to amplify the effect, reduce costs. The background of the circle of friends can be opened on the advertiser of ***, or it can be opened on the Guangdiantong account. Both of these are the same and are interoperable.

<><5. Enter the micro-assistant interface and contact the official staff to open advertising and publicity.