What is the Moments advertising process?

Hello! I'm glad to answer for you, WeChat Moments advertising first of all you have to meet several conditions: there must be the public, and it is certified, and it is an advertiser; Then the amount of 200,000 is required for the first time to place a Moments advertisement, and if not, it will be no fun.

The second step tells you that you must first enter the public platform, that is, you need to have a public, if not, you have to apply for one first.

The fourth step is plan execution, that is, to test whether your plan can be correctly displayed in the circle of friends.

To do the advertising promotion of the circle of friends, you must first find the official sales to confirm whether the product or service you want to put meets the requirements of the circle of friends advertising access industry, if you meet the requirements, you can go through the account opening process for the circle of friends advertising promotion. To understand clearly, only look for it, the first 89 parts 498 tails 4622

Specifically, there are about 6 steps in the process from account opening to advertising launch, namely: account opening - account recharge - creating ads - official review of ads - advertising online promotion - effect tracking.

Generally speaking, as long as it meets the industry access requirements, it is not a big problem to open an account. I think we should focus on how to do a good job in the conversion of the effect of Moments advertising promotion, after all, it is a promotion that costs money, and if there is no conversion, it is equivalent to burning money in vain.

To do the effect transformation, I will share with you a tip that I have summarized myself. In addition to advertising creatives, ad placements, and ad bids, if you want to distance yourself from competitors, I think you really need to focus on crowd targeting. First figure out the crowd portrait and crowd positioning of your products and services, and then make full use of every tag of WeChat background crowd targeting, such as gender, age, region, interest industry, keyword behavior targeting, etc., among which keyword targeting is particularly focused, this tag is a function that major information flow advertising platforms have been focusing on promoting in the past two years, and many people are still not using this targeting function well.

How to place the fifth advertisement in the circle of friends.

The advantages of opening an account can help you open an account on behalf of the business, and the business generally has an advertising creative production team, a professional landing page team, a shooting team, and an advertising optimization team, which can provide advertisers with complete advertising optimization services, save the workload of advertisers, and also bring better advertising results.

After the official review is passed, the ad can be launched.

Moments advertising qualifications.

Enterprise qualifications are required, including business licenses, corporate accounts, legal person ID cards, etc.

Certain industries, such as medical care, gaming, etc., cannot be passed.

It is a native advertisement based on the WeChat *** ecosystem and displayed in the user's circle of friends in the form of original content similar to friends. By integrating hundreds of millions of high-quality user traffic, Moments Ads provides advertisers with a unique Internet social promotion and marketing platform in China.

At present, Moments Ads supports ** ads, ** ads, basic card ads (internal testing), selective card advertising (internal testing) and other advertising product forms, and supports category product capabilities and multi-dimensional targeting capabilities for different promotion targets including brand activity promotion, *** promotion, mobile application promotion, WeChat card coupon promotion and local promotion.

First of all, you need to find a professional company to operate, such as DDG Digital Drive.

Once our plan is ready and submitted for review, our ads are ready to go live, and then the next thing we need to do is track the performance and conversions of our ads.

Circle of friends to open an account first can choose the official direct account opening or find a business to open an account, the advantages of opening a business account, the business can help you open an account on behalf of the operation, the business generally has an advertising production team, a professional landing page team, a shooting team, and an advertising optimization team, which can provide advertisers with complete advertising optimization services, save the advertiser's workload, and also bring better early advertising results.

After the official review is passed, the ad can be launched.

At present, Moments Ads supports advertising product forms such as ** ads and ** ads, and supports categories with different promotion objectives including brand activity promotion, *** promotion, mobile application promotion, WeChat card coupon promotion and local promotion. The following is an introduction to how to place ads in Moments.

1. Moments advertising function.

1) Data Targeting Ability: Region, Gender, Age Range, Education, Mobile Phone, etc.

2) Strong interactivity (friend likes can achieve remarketing).

3) Wide coverage, high accuracy, strong timeliness, high arrival rate, and detailed orientation.

Second, the advantages of Moments advertising.

1. The production cost is significantly reduced, and the hardware production cost of paper media and display screen advertising is reduced;

2. The advertising process is simple and easy to operate, systematically placing rotten tools, advertising background, and handling everything;

3. The efficiency has been significantly improved, with the help of the advantages of fast Internet transmission speed, quantitative delivery has been realized, and thousands of person-times have been realized.

4. Real-time feedback of advertising effect, background monitoring of ** data, and access to information of the enlightened public;

5. Large amount of advertising to improve consumption conversion rate;

Fourth, the introduction of advertising costs in the circle of friends.

Fifth, the process of advertising in the circle of friends is hungry and the state is released.

3) Log in to the merchant public platform to apply for advertisers;

4) The advertiser has passed the review and provided the original ID to us, and we authorize it;

5) Provide advertising materials and recharge fees to us, and our company will place advertisements.

1. Open an account

2. Create an ad

In the process of ad creation, you can choose according to your own needs: promote ** or **, whether the landing page is to collect clue goals or brand promotion or promote APP, etc.

3. Submit for review

Under normal circumstances, if there is no problem, it can be reviewed and approved in a few hours, of course, if there is a problem, it can be modified and resubmitted if it is not approved.

4. Advertisements are online

After the review is passed, the ad can be launched, and you can set up some preview whitelists before the ad is launched, such as the person in charge of the partnership channel, the boss, etc., to ensure that they can see the ad in the WeChat circle of friends so that the wheel 100 can see the ad. What needs to be divided by the number of people should not exceed 40, and the whitelist must be followed***, and the submission must be ***, and it is limited to domestic users.

5. Post-optimization

Of course, advertising in WeChat Moments is not just advertising, but advertising effect tracking and continuous new plans in the later stage, and of course, the account must be able to solve problems in a timely manner and optimize them.

1. How to do the promotion of advertisements in the circle of friends.

Account opening - customer authorization - deposit and delivery - operation guide.

2. After the authentication is completed, you can officially open an account for the advertiser (two working days), open the public platform, click the advertiser button on the left menu bar, and you can enter the settings interface, and you can initiate an authorization application to the customer to complete the binding and then reorganize the advertising production and delivery.

3. After entering, you will see two options: Moments Ads and Public Platform Ads, and you can put them yourself after the advertiser function has been opened, and click on the opening function in the upper right corner if you don't have it;

4. Advertisers on the WeChat platform have access conditions, and some industries cannot enter, so you can learn about the information on the page; To apply for entry, you need to submit information such as business license and organizational structure, which can be filled in according to the actual situation;

5. After the authentication is completed, upload the ** infiltration and jump link that you want to advertise in the circle of friends, set up the delivery area, and you can apply for basic information such as age and gender, just fill it in; Generally, submissions take a few hours to review. Oki ridge.

The significance of Moments advertising.

Nowadays, with the rapid development of mobile Internet, social networking has become an important part of people's daily life. At the same time, Moments advertising has also become an important part of the marketing process of enterprises. The significance of Moments advertising is that it can directly reach user groups, improve the popularity of corporate brands, increase users' desire to buy, and achieve sales growth.

Moments advertising strategy.

The main strategy of Moments advertising includes content strategy, positioning strategy and timing strategy. When it comes to content strategy, ads need to be attractive and capable of making brand and product information visible to users at a glance. In terms of positioning strategy, enterprises need to target according to user portraits and interests to improve the conversion rate of ads.

In terms of advertising timing strategy, according to different user behaviors and consumption habits, choose to advertise during a time period with high user activity, which has a better effect.

Evaluation of the effectiveness of Moments advertising.

The evaluation of the effect of Moments advertising mainly includes the number of clicks, the number of clicks, the conversion rate and the ROI. **Volume refers to the number of times an advertisement is seen by users, clicks refers to the number of times an advertisement is clicked by users, conversion rate refers to the proportion of advertisements converted into actual purchases by users, and ROI refers to the revenue generated by advertising investment. Through the evaluation of these indicators, you can continuously optimize your advertising strategy and improve your advertising effectiveness.

Precautions for Moments advertising.

There are some things that need to be paid attention to when slowing down the vertical empty line of Moments ads. First of all, you must ensure that the advertising content is true, accurate, and compliant, and cannot deceive users. Secondly, it is necessary to continuously optimize the advertising strategy according to the advertising effect, and not stay in the initial advertising strategy mode.

Finally, it is necessary to comply with the user's privacy rights, and shall not disclose the user's personal information to ensure that the user's rights and interests are not infringed.

Summary. Moments advertising is a non-negligible part of corporate marketing, which can effectively improve the conversion rate and ROI of advertising by optimizing strategies in terms of content, positioning, and time. At the same time, it is necessary to pay attention to the authenticity of advertising content and the protection of user privacy.

Only a good advertising strategy and perfect user protection measures can make advertising play a greater role in social **.