Why do so many people like to use Xiaohongshu now?

The main reason is that many of the contents on Xiaohongshu are more useful and practical in life.

Xiaohongshu will recommend a lot of beautiful things, such as beautiful cosmetics, beautiful attractions, food, etc. People like beautiful things, so many people, including myself, like to use Xiaohongshu.

Most of the celebrities on Xiaohongshu are autonomous behaviors. After all, on the platform of high-quality**, original content, and massive information, it is a good thing for celebrities to settle in to gain attention, and Lin Yun, who settled in 2017, went down from the star high stage to the earth, and a burst of "girl-next-door wind" in Xiaohongshu is a very good case. From the black material of the "star girl" with garbage acting skills to the "beauty blogger who was delayed by acting" and "the new generation of queen with goods", Lin Yun has indeed turned over on Xiaohongshu.

If you think about it carefully, Xiaohongshu is completely a springboard for celebrities to turn into beauty bloggers, and it is an eye-catching marketing magic box! The "same style" fermented by celebrities has always occupied half of the consumer market. Not only Xiaohongshu, more and more brands pay attention to every appearance of endorsement stars, and even street photography has become a new battlefield for goods.

Industry insiders even bluntly said: "Carrying power" is one of the important criteria for measuring the commercial value of celebrities.

Not as many people like to use Xiaohongshu to tell the truth now, so of course, is Xiaohongshu more convenient? Whether it's **textbooks, cooking**, or reading the acquaintances' gratitude to the little princess, the comparison is more detailed, and the content is also richer, so if you want to search for anything, it's all in Xiaohongshu, so now many people are convenient to read Xiaohongshu, it's like this, which brings the most convenient? The fastest landscape, click on this, at any time in the Little Red Book, whether it is ** or all aspects of the content, I know that it is very good, so Xiong Shuo is becoming more and more popular with people.

However, the interesting thing is that in the fight of giants, there will always be people who survive. Platforms such as NetEase Yanxuan and **Xinxuan have begun to be sought after, while content-driven e-commerce platforms such as Xiaohongshu and Douyin have begun to rise. In terms of the e-commerce model, Xiaohongshu is willing to bow to the upper hand, but the competitive barriers established by the relatively reliable and neutral UGC user-generated content) information have allowed Xiaohongshu to settle down.

UGC community and cross-border e-commerce are the two major operating modules of Xiaohongshu. Open the homepage of the Xiaohongshu app, and you see that it is not a product with a clear price, but a colorful life**, with beautiful scenery, friends gathering, and different strangers sharing their respective lives. In Xiaohongshu's UGC community, users can share their lifestyle of eating, dressing and playing through text, **, **notes, and show your quality of life, from beauty and clothing to travel and hotels, Xiaohongshu marks the bits and pieces of the lives of 100 million people.

Xiaohongshu is a lifestyle sharing community founded by Mao Wenchao and Qu Fang. As of April 15, 2018, more than 96 million young users around the world share their lifestyle of eating, wearing, playing and shopping on the Xiaohongshu app. In the Xiaohongshu community, users record the positive energy and good life of young people in this era through the sharing of text, **, ** notes, and Xiaohongshu uses machine learning to accurately and efficiently match massive information and people.

Xiaohongshu has a community e-commerce platform"Little Red Book**"On December 24, 2017, Xiaohongshu** was rated by "People**" as representing China's consumer technology industry"China Brand Award"。

The spokespersons found by Xiaohongshu range from the first line to fresh meat, and the products shared and used can be said to cover luxury brands and affordable goods. It meets the needs of users of different groups and consumption levels. Celebrities bring goods, trend labels, and the development trajectory of Xiaohongshu is similar to Douyin.

Every step is very steady.

Xiaohongshu's advertisements can be seen everywhere in Beijing, from Lin Yun, Fan Bingbing, Qi Wei, Zhang Shaohan's sharing and settlement, and then transformed into high-quality ** and original content, and a large amount of recommended information, and then attract KOLs from all walks of life to form a unique UGC atmosphere, and finally fall into the routine of bringing goods to realize, and a complete "social + e-commerce" closed loop has been realized.

On May 31, Xiaohongshu, which is about to usher in its "fifth birthday", announced that the company had completed a new round of financing of more than $300 million. The e-commerce market has long been a red ocean, and being favored by the two giants at the same time is enough to prove that Xiaohongshu's "social + e-commerce" model has been out of the encirclement. However, the heights are unbearable, whether 100 million "little sweet potatoes" can support a valuation of 3 billion US dollars, Xiaohongshu is also facing "growing pains".

My boyfriend once complained that every time we got angry and quarreled, I always liked to share it with my girlfriend, "I'd rather tell outsiders than communicate with him!" "But is that really the case??? Actually, how to say it?

If it's nice, I'm a stronger girl, and the hard thing is that I'm more hypocritical about my self-esteem, taking care of face, and I'm afraid of exposing my ugly side. Therefore, I never want to show my most vulnerable and bad side to others, even my best friend! When I'm sad and depressed, I'd rather be alone and grit my teeth and die suffocating, and it's okay to be sick and I don't like to confide in familiar friends!

Even if I feel that the sky is falling apart and my heart is emptied, I will choose to be alone and lose my soul, wandering around the road aimlessly, I will choose to be wrapped in a quilt and cry secretly in the dead of night, I will choose to watch all kinds of comedies alone, and I will choose to listen to all kinds of sad love songs alone! Only I don't choose to call or text my best friend! The reason why this is so is because I know that if you tell your friend due to emotional conflicts, she will fight for you, although you vomit for a while, but in the future you will reconcile with your boyfriend, she will also help you hold grudges and be dissatisfied with him, and you are also easily influenced by her and lose judgment!

Because Xiaohongshu's advertising is good.

There are a lot of usage evaluations on Xiaohongshu that can give some reference to people who want to buy.

They are all people who love to show off their wealth, and people who are really busy don't have time to play that.

Facts speak louder than words: I am the blogger of Xiaohongshu** "Journey of Conveying the Spirit**", and I have more than 800 followers in three days. Backstage fan data shows that there are many men, with 70% over 40 years old.

Summary: Easy to use. Xiaohongshu is a lifestyle platform and consumer decision-making portal, founded by Mao Wenchao and Qu Fang.

As of July 2019, the number of Xiaohongshu users has exceeded 300 million; As of October 2019, Xiaohongshu has more than 100 million monthly active users, of which 70% of the new users are post-90s.

Introduction to Little Red BookIn the Xiaohongshu community, users record the positive energy and good life of young people in this era through the sharing of text, **, ** notes, and Xiaohongshu uses machine learning to accurately and efficiently match massive information and people. In December 2017, Xiaohongshu e-commerce was awarded the "China Brand Award" by People**, which represents China's consumer technology industry.

For Xiaohongshu, different people will have different uses and understandings.

1. Xiaohongshu is a sharing platform, you can see that many celebrities and handsome young people have the first Maserati in their lives at the age of 18, and you can also see the firewood, rice, oil and salt of ordinary people's ordinary lives, and of course, you can also enjoy the strange love stories of dogs.

2. Xiaohongshu is a social platform, you can see travel enthusiasts looking for peers, you can also see the script to kill the Qing bar nightclub to seek an appointment, and of course, you can see a lot of scumbags and scumbags online dating cp and love Didi.

3. Xiaohongshu is a knowledge platform, you can see many seniors who have successfully taken the postgraduate entrance examination to share their experience in the postgraduate entrance examination, you can also find a lot of dry goods to make your work more sophisticated, and of course you can teach you how to enrich your hobbies.

Little Red Book features:

1. You don't need to go out, you don't need to find relatives to travel to help you bring all kinds of duty-free items, you can find high-quality overseas goods directly at home.

2. If you don't know foreign knowledge and good things, you can use Xiaohongshu to check it directly to help you increase your knowledge, and you will find a lot of skin care knowledge.

3. A well-known authoritative guide for overseas shopping, you can not only see a variety of practical items to share, but also choose the right products according to your own situation.

4. Buy the best overseas goods with the least money, and don't know which brand to buy with the least money to buy the best overseas goods, you can try this shopping artifact.

The majority of Xiaohongshu users are women, with a male-to-female ratio of about 3:7. Female users are irresistible to topics such as shopping, food, and fashion, and they are more willing to share such life content, which is more likely to form a communication effect.

The age distribution of users is mainly concentrated in 18-35 years old, accounting for about 70%. Among them, users aged 18-23 are the largest users, indicating that Xiaohongshu is becoming more and more popular.

In terms of consumption power, among Xiaohongshu users, the proportion of medium consumers is up, increasing month-on-month; High proportion of consumers, increasing month-on-month; The proportion of medium and high consumers decreased month-on-month. Xiaohongshu's audience is more of a middle-income group and above, with a total of nearly 90% of this group.

This may have something to do with the fact that the early content of the community was mainly about outbound shopping. Outbound shopping and consumption users have a relatively high economic level, and there are more luxury goods and other goods purchased abroad. After outbound shopping, the shopping experience and product evaluations are shared in the community in the form of notes, which in turn attract more users with similar consumption levels.

Xiaohongshu is a lifestyle platform and consumer decision-making portal.

Unlike other e-commerce platforms, Xiaohongshu started as a community. In the beginning, users focused on sharing overseas shopping experiences in the community, but later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels, and restaurants appeared on Xiaohongshu, touching on all aspects of consumer experience and lifestyle.

The uniqueness of Xiaohongshu e-commerce.

1. Word-of-mouth marketing. There is no way to increase the conversion rate more than real user word-of-mouth, such as users will definitely go to see the reviews of users who use dry hands before buying something on **. Xiaohong Biranshu has a community of real user word-of-mouth sharing, and the entire community is a user word-of-mouth database that has lost a huge state.

2. Product selection under structured data. Xiaohongshu's community has accumulated a large number of consumer word-of-mouth, just like tens of millions of users have discovered and shared good things from all over the world on this platform, in addition, users' browsing, liking and favoritism and other behaviors will generate a lot of underlying data. Through this data, Xiaohongshu can accurately analyze the needs of users and ensure that the purchased goods are highly respected by users.

PlayLittle Red Book**Most of them are young people.

Xiaohongshu uses machine learning.

Accurately and efficiently match massive amounts of information and people.

Xiaohongshu has an e-commerce business.

In December 2017, Xiaohongshu e-commerce was "People**".

It was awarded the "China Brand Award" on behalf of China's consumer technology industry.

Xiaohongshu has established professional overseas warehouses in 29 countries, and set up product testing laboratories in bonded warehouses in Zhengzhou and Shenzhen. If users have any questions, Xiaohongshu will directly send the product to a third-party scientific research institution for spectral testing, so as to minimize the potential risk from the source.

In 2017, Xiaohongshu built the Delivery international logistics system to ensure that every step of international logistics can be traced: users can find out which flight the goods came to China on in the logistics information.

Xiaohongshu set up a bonded warehouse to stock up on three main reasons. First, it shortens the distance between the user and the product. If you use overseas direct mail and other modes, users often have to wait a month to receive the goods, while in Xiaohongshu, users can receive it about two or three days after placing an order.

There are many reasons why people love to play Little Red Book, and here are some of the possible factors:

1.Diversified content: Xiaohongshu provides a rich variety of content, covering fashion, beauty, travel, food, shopping and other fields. Users can find useful information, inspiration, shopping advice, and more for a variety of interests and needs.

2.Usefulness and trustworthiness: The content on Xiaohongshu is often user-generated, based on the experiences and sharing of real users, shoppers, or travelers. This kind of content based on real experience is more credible and practical, attracting a lot of users to learn from and reference.

3.Social and interactive: Xiaohongshu offers social interaction features where users can follow other users, like, comment, and DM. Build social relationships and increase user engagement and a sense of belonging by interacting and sharing with other users.

4.Shopping guide and preferential information: Xiaohongshu provides a shopping guide function, where users can find, browse and purchase products on the platform.

At the same time, they can also get other users' reviews, usage tips, and purchase links, helping users make more informed shopping decisions. In addition, Xiaohongshu also often launches various brand collaborations and preferential activities to provide users with more shopping discounts and benefits.

5.Broad audience: Xiaohongshu has a wide range of users, including fashion enthusiasts, beauty influencers, travel enthusiasts, food lovers, and more.

Users can find and communicate content and users related to their interests on the platform, and strengthen the communication and interaction of common interests.

The combination of these factors has made Xiaohongshu a popular social e-commerce platform that has attracted the attention and use of a large number of users. However, in the end, why I like to play Xiaohongshu is due to differences in personal needs and preferences, and everyone may have different experiences and feelings.