A detailed event plan, the whole process, can be any event

Shanghai School Calligraphy and Painting Exhibition Draft Event Planning.

Organizer: Organizer:

Location: Purpose of the activity:

Special guests: nationally renowned calligraphers and painters, leaders from all walks of life, and guests.

Staff: The name of the staff member who checks in.

Guide guest staff name.

Name of the service staff of the ceremonial company.

Cast: First name.

Security Name. Traffic police name.

Process: Month, Day:

1. Registration 16:00-18:00

1. The guests sign in, and the hostess wears corsages for the guests and leaders;

2. Dinner 18:00 19:30

3. Performance 19:30 21:00

Serial No. Time Participant Repertoire Remarks.

1. 19:29-19:30 Opening Song Accompaniment: MD2, 19:30-19:32 Host's speech Introduce the leaders and guests present.

3. 19:32-19:35 Leader's speech.

4. 19:35-19:38 Speeches by guests.

5. 19:38-19:41 Acknowledgment.

6. 19:41-19:45 Dance (Fan Dance for the Elderly) 7. 19:45-19:50 Guzheng performance.

8. 19:50-20:10 Tea art performance Present special Anji white tea to the guests; (It is recommended to invite the previous white tea fairies to perform).

9. 20:10-20:15 Pipa solo or ensemble.

11. 20:30-20:35 Erhu solo.

12. 20:35-20:55 Improvisational Painting Invite guests to improvise on the spot.

13. 20:55-21:00 Song.

Month: Event Location:

Special guests: nationally renowned calligraphers and painters, leaders from all walks of life, and guests.

Staff: The name of the staff member who checks in.

Guide guest staff name.

Name of service personnel.

Name of the service staff of the ceremonial company.

Traffic police, security guards.

Activity process: 1. Registration 8:30 9:30

1. Guests sign in, guests and leaders wear corsages;

2. Invite guests to sign and take a group photo on the background of the sign-in area; (The background can be a famous Chinese painting) 3. Miss Manners is introduced into the exhibition area;

4. Free to visit.

2. The event starts at 9:30 a.m. to 11:00 a.m

1. Preside over the beginning of the event and introduce the leading guests present.

2. Leader's speech.

3. Speech.

4. Speech by the representative of the calligraphy and painting circles.

5. Start writing.

6. Auctions.

7. Group photo.

8. Free to visit.

No matter how detailed it is, it costs a fee.

1. Purpose and objectives of the activity. 2. The time and theme of the event.

3. The form and logic of the activity (a rough flow chart can be drawn).

4. Promotion plan of the event.

5. Customer service needs to know.

6. Activity costs and outputs.

Event planning. 1. Formulate the activity implementation plan (activity task promotion table, celebration material project promotion table, pre-advertising plan), and organize the opening celebration plan according to the marketing department.

2. Determine the plan for the event and celebration (including alternatives).

3. Negotiations with major ** include: soft and hard news, commodity advertising, paid news, ** support, etc. The main negotiation objects include: local newspapers, periodicals and magazines, radio stations, television stations, advertising agencies, etc.

Negotiation of commodity supply, negotiation of supply quantity, negotiation of supply conditions, negotiation of sponsorship costs, negotiation of literary and artistic activities, negotiation of independent activities of merchants, negotiation of advertising sponsorship.

The steps to plan an event are to clarify the main purpose of the planned activity, the main object of the activity, what needs your activity can meet for users, what form the activity will use, the cost of user participation, and the summary.

1. Clarify the main purpose of the planned activity.

The purpose of the activity can be summarized into three categories: brand promotion, traffic acquisition, and conversion payment.

Among them, brand promotion activities may be more exposed to the students in the market, while the operation partners may still be exposed to the latter two types of activities. The main purpose of activities such as new fission, push recall, and group opening is to obtain traffic; The main purpose of various coupons, full discount coupons, etc., commonly used in e-commerce, is to convert and pay.

A good event can only have one main goal. All the operations of the whole activity are in the service of this main goal. There may be multiple objectives involved, but there is certainly only one overall goal.

2. Clarify the main object of this activity.

If you do a new user attraction activity, then the target of the activity is the target user who has not been used; If you do a recall campaign, then the target of the campaign is the lost users; If you do a conversion-to-pay campaign, the target audience is those users who do a lot of actions but need to pay for them at the doorstep.

Clarification of the activity object is the basis for subsequent operations.

3. What needs can your activities meet for users?

Whether it is to meet the spiritual needs of users or to meet the material needs of users, in fact, it can be summed up in four words: profitable. Activity is to induce users to complete the behavior you envision.

4. What kind of form does the activity take?

Whether the form of the event is creative, whether it is novel, and whether it can give people a bright feeling will determine whether the event can break through in many information flows. Operations should pay more attention to the activities of all walks of life, optimize and organize, and take the essence.

5. User participation costs.

The cost of user engagement refers to the time, effort, and money it takes for a user to become familiar with an activity from first acquaintance to familiarity.

The cost of participation should not be too high, otherwise users will not participate directly, or they will be lost in the process of understanding. The cost of participation must also be indispensable, otherwise there will be a lot of wool parties, and the follow-up effect of the event cannot be guaranteed. On the basis of risk control, an activity should try to reduce the cost of user participation.

6. Summary. The best operations people and operations teams will integrate many activities into the product path, so that these activities become part of the driving product and users, rather than separate activities. Any activity, whether it is successful or unsuccessful, has the significance of review, and the operation should constantly optimize the details and improve the effect of the activity.

Definition of curation

Planning is a kind of strategy, planning, planning or planning, planning, it is for individuals, enterprises, organizations to achieve a certain purpose, fully investigate the market environment, and the associated environment on the basis of following a certain method or rule for the future to happen, systematic, thorough, scientific and develop a scientific and feasible planning plan.

The process of event planning is as follows:

1. Activity theme and content description: Copywriting that attracts user participation.

2. Target: What are the target groups?

3. Activity purpose and KPI: mainly including brand promotion. Pull pants to get new users, improve repurchase rate, user UGC, etc.

4. Form of activity.

5. Activity rules: simple, standardized, and no loopholes.

6. Timeline Progress Management Table: Warm-up Period, Activity Period, End Period, and Prize Distribution Period.

7. The person in charge of personnel deployment.

8. Promotion strategy.

Early stage: warm-up the activity to maximize the amount of activity.

Medium-term: Continue to create hot spots and maximize word-of-mouth communication.

Late stage: customer service - user consultation.

Delivery channels. 9. Pure accompaniment estimate.

10. Effect estimation: mainly including monitoring indicators and data burial.

11. FAQ documents.

1. Decide on a theme.

To plan an event, you have to decide on a theme, which can best be summed up in one word. For example, unity, struggle, eternity, harmony, hope, pursuit. Then use a single sentence around the theme as the slogan for the entire campaign.

In this way, an activity is an activity with a soul, not a hodgepodge.

2. Look for ideas.

Once you've decided on a topic, all you have to do is look for ideas. In the eyes of the guests, most of the activities are the same, nothing more than red carpets, flags, floating balls, air arches, backdrops, gongs and drums, singing and dancing, etc. To make your event impress in their minds, you have to be creative.

3. Planning copywriting.

With a theme, a slogan, and a creative idea, we started planning the whole event. When making a plan, you should consider the funding first, because the budget of a game is limited, and it is impossible to overspend as indefinitely as the opening ceremony of the Olympic Games. We have to make the most of every piece of money.

4. Establish a support system for activities.

A good plan must have a good execution in order to be able to present the plan perfectly. Lean process control can be considered for the execution of activities. Lean processes allow the operation of the plant to be tight, risk to be minimized, and output to be maximized.

By introducing lean process management into activities, we can make activities more smoothly connected and reduce the probability of risks and problems.