How to make a good advertising plan?

There's really no way to give you an exact answer to this question. But I can share my thoughts:

1.The essence of advertising planning is marketing, whether it is newspapers, the Internet, television or other forms, advertising is a means of promotion, a channel. Therefore, the advertising design must focus on the selling point of the product, that is, the consumer appeal.

It can be said that in the early stage of advertising planning, it is completely from the perspective of marketing, analyzing customer groups, analyzing products, refining selling points, optimizing selling points, investigating customer contact points, and so on. After that, it is the artistic and literary creation around these conclusions, which requires the ability to innovate.

2.I can recommend some books to you. "Ye Maozhong talks about market research", Ye Maozhong's "Advertising People's Notes", "Minority Advertising". These books are very classic, there are no rhetorical truths, they are all practical things, and they are also very humorous and enlightening to read.

3.Finally, you have to look at the advertisements, and you have to analyze the impressions left by those advertisements in your daily life, and summarize and analyze them from the pictures, advertising slogans, appeal points, etc. Life is always your best teacher.

4.In addition, reading some textbooks on economics, organizational behavior, and marketing is a supplement to the ability.

This is where the accumulated experience comes in, and the most important thing is to be able to innovate and make people feel refreshed.

Savvy marketers know that the purpose of advertising is to serve the product and promote the sales of the product.

But more than 80 percent of those who engage in advertising in China do not understand this truth, and regard them as self-absorbed products that want applause and show their elegant temperament.

The purpose of all marketing means is to serve the product, promote and sell the product, and advertising as one of the marketing means naturally cannot get rid of this attribute.

An objective is the purpose or effect that an advertising campaign needs to achieve. The first task of advertising planning is to define what the campaign is going to achieve. The advertising objective must be based on the brand's target market, market positioning, and portfolio decisions.

The advertising objective stipulates the direction of the advertising campaign, and other advertising activities, such as advertising performance, selection and combination, etc., should be considered around the advertising objective.

Achieving advertising objectives is ultimately to achieve marketing objectives, so when determining advertising objectives, advertising objectives should be linked to marketing objectives. Different marketing objectives have different specific advertising objectives. According to this, some people divide advertising objectives into brand creation advertising objectives, brand protection advertising objectives and competitive advertising objectives; According to the different stages of the life cycle of the product, some people divide the advertising objectives into the goal of providing product information, the goal of persuading consumers, and the goal of reminding consumers.

Share how to do the advertising planning plan, I hope it will be helpful to practitioners.

Advertising planning plans require: professional knowledge. Whether it is to do advertising planning plans or other work content, it is inseparable from professional knowledge, and having professional knowledge will let you know how to start, how to combine the needs of the market and customers to carry out more plans and design more content.

Advertising planning plan needs: starting from the demand side, to do advertising planning plan, but also need to start from the demand side, that is to say, what kind of customers to do advertising planning plan, what kind of goals they have, what kind of effect they need to achieve, what kind of audience is the group, etc.

Advertising planning plan needs: start from products and services. To make an advertising planning plan, you also need to start from the content of products and services, so that you have a clear idea of how to design your own planning plan, whether it is a product or a service, and what is included in the specific display content.

Advertising planning requires teamwork. The power of one person is limited, the power of the team is unlimited, to do advertising planning plan, but also need teamwork, brainstorming, so that everyone plans together, the effect is better.

Data will speak, research will give us a lot of conclusions, to design an excellent advertising plan, or need to have sufficient data and sufficient research.

Advertising planning plan needs: to be serious and attentive, pay attention to details. When making an advertising plan, you also need to be careful and attentive enough to do every detail.

Advertising planning plan needs: design promotion and publicity channels and methods. The advertising planning plan should be designed to the follow-up promotion and publicity. The aroma of wine is also afraid of deep alleys, so this point is also an indispensable part of the advertising planning plan.