What are the information on the market environment of the enterprise?

The market environment includes: the political environment; legal environment; Economic environment; Technical environment.

1.Political environment. The political environment refers to the external political situation, situation and system faced by the enterprise, which is divided into the domestic political environment and the international political environment.

2.legal environment; Enterprises must comply with various laws, decrees, regulations, ordinances, etc. in their market operations.

3.Economic environment; The economic environment refers to the socio-economic conditions faced by the enterprise and its operating conditions, development trends, industrial structure, transportation, resources, etc. The economic environment is an important factor restricting the survival and development of enterprises.

4.Technical environment. The development of science and technology has rapidly shortened the market life cycle of commodities, and the growth of production has increasingly depended on the progress of science and technology.

The new technological revolution, which is mainly characterized by electronic technology, information technology, new material technology, and biotechnology, has continuously transformed traditional industries, made a new leap in the quantity, quality, variety and specification of products, and also established and developed a number of emerging industries.

Extended Information:1Market environment.

The market environment refers to the individuals, organizations, and forces outside of the marketing management function of an organization that affect the ability of the marketing management department to develop and maintain successful communication with customers. These factors are closely related to the marketing activities of the enterprise. Changes in the market environment can not only bring market opportunities to enterprises, but also form some threats.

Therefore, the investigation of the market environment is the premise for enterprises to carry out business activities.

2.Market. The market is one of the many systems, institutions, procedures, legal reinforcements and infrastructures in which the parties participate in the exchange, as well as the process by which goods and services are established.

The market facilitates** and facilitates distribution and resource allocation in society. The marketplace allows any tradable item to be evaluated and priced.

3.What are the categories of market classification?

The market is generally divided into a perfectly competitive market, a monopolistic competitive market, an oligopoly market, and a complete monopoly market; A perfectly competitive market is a market structure that is not hindered or interfered with by any kind; Oligopoly: A market state in which a small number of sellers (oligarchs) dominate the market; Complete monopoly market refers to the market structure of only one producer in the whole industry, and the monopoly competition market belongs to the market where monopoly and competitive factors coexist, and the characteristics of this market type include the number of manufacturers, product differences, the difficulty of advancing and retreating, and the means of competition, etc., because there are many manufacturers in this kind of market, so it is relatively easy to advance and retreat.

1. First of all, include the population environment. The market is composed of people who have the desire to buy and have the ability to buy. Human needs are the basis of corporate activity. The main research directions include population size and population structure.

2. The second is geographical distribution. Geographic distribution of population refers to the density of population in different geographical areas. Marketers must fully consider the geographical distribution of the population and its dynamic characteristics to determine the demand and flow of goods.

3. Furthermore, the natural environment. The natural environment is the most basic activity space and material for human beings to survive. However, the natural environment of buried human beings around the world is becoming more and more serious.

It is facing the following crises: 1. Natural resources are facing depletion. 2. Natural pollution is serious.

1. The number of enterprises is increasing day by day, and the survival time of enterprises is also a market life, so we must keep up with the market.

2. Consumers' requirements and expectations for enterprises.

It is getting higher and higher, facing two situations: undersupply and oversupply.

3. The products faced by the enterprise and the brand competitiveness of the service bureau banquet socks are more high-tech content.

4. Enterprises are aware of the passive response, it is better to take the initiative to understand the market to reduce costs and improve efficiency to a greater extent.

5. Enterprises are also facing competition from abroad, the Internet, and their peers, and enterprises must learn to walk on multiple legs.

6. The awareness of the personnel of the enterprise is improving, and if you want to retain talents, you must provide more humanized welfare and enterprise culture. System.

Culture is a complex overall concept, which usually includes values, beliefs, interests, behaviors, social groups and their interrelationships, living habits, cultural traditions and social customs.

Culture is acquired by human beings and is shared by all human beings.

Culture makes a society's norms and concepts more systematic, and culture explains all the values and normative systems of a society.

The differences between cultures in different countries, ethnicities and regions are more profound than other physiological characteristics, which determine people's unique lifestyles and behavioral norms.

The cultural environment not only establishes the norms of people's daily behavior, but also forms the orientation pattern of consumer attitudes and purchase motivations in different countries and regions. The natural geographical conditions of a country and region are also important environmental factors affecting the market, which are closely related to the business activities of enterprises.

The natural environment, including climate, season, natural resources, geography, location, etc., all have an impact on the marketing activities of enterprises in many aspects.

The altitude, temperature, humidity and other climatic characteristics of a country and region affect the function and effect of the product. People's clothing and food are also significantly affected by the climate.

Geographical factors also affect people's consumption patterns, and will also have a complex impact on the economy, social development, and national character.

Enterprise marketers must be familiar with the differences in the natural geographical environment of different markets in order to do a good job in marketing. Selling products in any market, businesses face competition.

Enterprises engaged in the production and operation of similar commodities in the market, their competitors include actual competitors and potential competitors;

The number of similar enterprises in the same market constitutes the difference in competition intensity.

The purpose of an enterprise to investigate the competitive environment is to understand the market conditions and market competition intensity, and formulate a correct competitive strategy according to the advantages of the enterprise. Pass a competitive environment survey.

Understand the advantages of competitors, learn from each other's strengths, develop strengths and avoid weaknesses, and competitors in the target market selection, product grade, service strategy, and competitors to form a good complementary business structure.

The competitive environment survey focuses on understanding the market position of the enterprise, formulating effective strategies to develop strengths and avoid weaknesses, and achieving a higher market share.

The market environment is a series of external factors that affect the production and sales of products. These indons are closely related to the company's marketing activities.