Why are there fewer and fewer Hongqi cars?

First of all, from the perspective of an automobile manufacturer, if he sells less, the profit will be less, which will easily lead to a decrease in his output or investment in research and development, which should be regarded as a vicious circle. But from the perspective of ordinary users, there are fewer and fewer Hongqi cars, in fact, there are still some reasons.

Clause. 1. Hongqi brand cars are relatively rare in the market. I personally haven't even seen a real car in real life, I believe that many people may know Mercedes-Benz, BMW, and even Toyota, Chevrolet these brands of labels, but may not know the logo of Hongqi, including me, I know that this car is a domestic car, but some of its other knowledge is basically unknown.

In addition to knowing that it is mainly a ** purchase car. So to put it bluntly, if you are not a senior car fan, I believe that the average user will know less about him, after all, its ** amount is less, there are fewer opportunities for people to contact, and the opportunity to buy a car will naturally choose it.

The second is that this car does not have a point of sale in many cities. Even if you are an ordinary user, you have the idea of wanting to support domestic production and want to buy a Hongqi car, I estimate that it is difficult for you to have the opportunity to actually get in touch with Hongqi cars. In addition, it has few sales points, so it has very little supporting service and after-sales service.

Nowadays, people pay more and more attention to this thing when buying a car, if you do not have after-sales service or enjoy after-sales service is inconvenient, I believe it will discourage many people who want to buy.

Third: its main direction is not ordinary users, its models may not be suitable for ordinary users, its models are mainly for the high-end, ordinary models are relatively few,**I estimate that it should be much more expensive than ordinary cars, because in the impression, mostof** the purchase of Hongqi cars are used to be the leader's car, although I feel that his comfort and some other aspects, should be better than ordinary cars, but** and after-sales is placed there, as an ordinary user should rarely buy this, to put it simplyIf you buy a car, if you want to buy a cheaper car, you may choose Chery, Geely, these cars that can be bought for tens of thousands of yuan, if you want to buy a better one, you may follow Mercedes-Benz BMW and the like. The red flag belongs to the middle and is not up or down, and it is difficult to reflect the advantages.

And sometimes we buy a car to show others, sometimes buying a car is also a kind of identity to show oneself, if you buy a car that almost drives out, no one can recognize, I estimate that it is very difficult to attract the attention of others, and it is not good to make an Audi joke that is recognized as Alto. So unless you really like this car very much, will not care about other people's opinions, otherwise the probability of choosing this car is very small, here I think that if the Hongqi car really wants to make it bigger and bigger, then it should be done for ordinary users to launch some models, otherwise limited to the design of the leadership car, should let ordinary users also enjoy his good quality and service.

When it comes to Hongqi cars, many people will think of many legendary stories of this international famous car full of oriental charm.

It can be said that in the history of the world's automobiles, there is no kind of car that has received the attention of so many national leaders, and even in the 70s, many political celebrities who visited China had such three wishes, "to see ***, live in Diaoyutai, and sit in a red flag car!" ”

The stars have changed, the vicissitudes of life have changed, and the Hongqi car has gone through ups and downs several times, but so many of her legendary true stories have been handed down among the Chinese people......Hongqi sedan defeated the former Soviet Union's Giss sedan and jumped to the throne of China's state guest car.

At this time, the production of Hongqi cars has been suspended for 4 years, the equipment and molds are not complete, and many experienced old workers have been transferred. However, I heard that it was *** who would take the parade car, and it only took a month to manufacture this Hongqi car, and a floor lifting system was installed for the reviewers to adjust the height and enhance and improve the image of the country's leaders.

In April 1989, FAW and relevant departments approved FAW to resume the production of Hongqi brand luxury cars. Although the manufacturer's vitality was greatly damaged, it still produced 20 Hongqi cars that year and sent them to Beijing to meet the National Day cars.

On March 20, 1993, the Hongqi car once again attracted the attention of the Chinese people, but the main body of the news was not the national leader, but an ordinary peasant entrepreneur in Zhejiang Province? Wang Wengan. He bought a big Hongqi high-end sedan from FAW to sit in the car for himself, which improved the company's popularity and of course achieved a sensational advertising effect.

Nowadays, people who come to order Hongqi cars have lined up in long queues, and big hotels, hotels, joint ventures, and bosses who have become rich first want to buy a big Hongqi car and realize the dream of celebrity. Although the car has risen and risen, there is still an endless stream of people who come to buy a car.

After the unsatisfactory failure of the sales of the HQ300 with the low-end Hongqi car route and the high-imitation Toyota Crown, the FAW senior management repositioned the Hongqi brand and felt that it would take the high-end luxury car route. Therefore, Changchun FAW's low-end sedan does not use the brand of Hongqi, and uses Pentium instead, before FAW did not change the label last year, the logo of Pentium is the same as the old Hongqi logo before. The historical significance of the brand Hongqi is too great.

The imitation of the crown HQ3 made the Chinese people scold, so it was so hung that the red flag was smashed, so I didn't dare to use it. In fact, the car is super cost-effective, but unfortunately everyone does not recognize it, and they like to buy joint venture cars and imported cars in the high-end car market. FAW's low-end sedan does not use the Hongqi brand, and the high-end car is not good to buy, and now the last high-end car HQ3 has been out of production for almost four or five years, and the sales are not good.

So Hongqi cars are becoming more and more rare.

The above may be the reason why Hongqi cars are becoming fewer and fewer.

1. The Hongqi car is too old-fashioned

Hongqi brand shoulders the prestige of our nation, so it is biased towards stability in the design of the modeling, taking the recently popular Hongqi H9 as an example, the reference element is not the palace lamp or Tiananmen, it is indeed very majestic, but it does not meet the preferences of mainstream consumers.

Now the entire consumer market is constantly getting younger, because the main force of buying a car is young people, young, sports, fashion is the current mainstream, Hongqi cars can not impress young consumers.

2. The technology is a little worse

Although Hongqi claims to have its own R&D team, who knows whether they are researching or disassembling Toyota or Mazda, in their own brands, Hongqi's technology may be a little behind Chery. But consumers don't have to worry, Hongqi will not take semi-finished products to load the car, and if it can't be made, it will naturally go to purchase.

For example, Hongqi's recently launched so-called self-developed wet dual-clutch equipped on the Hongqi H9 is actually made together with BorgWarner; The entire FAW Group has Bosch, ZF, BorgWarner, Michelin and other world-class first-class companies to serve it. To some extent, FAW only needs to build an engine and put all the parts together.

3. The red flag will not fall, and everyone will not work hard

The best car builders have always been individual car companies, because for individual car companies, products are their lifeblood, and everyone in the company must be conscientious. And state-owned enterprises are different, in state-owned enterprises many people rely on iron rice bowls, are to do things with a pension mentality, why do so many people want to enter state-owned enterprises? Do you want to serve your country?

No, it's just for the sake of eating.

As a brand with a special mission, Hongqi exists in a form that does not conform to the laws of the market, if the employees within Hongqi do not remain vigilant at any time, the most they will face is an internal change, and the Hongqi brand will never fall.

4. The brand advantage is greater than the product power

If the red flag is not a red flag, then the red flag now is nothing. Compared with other independent brands, Hongqi's biggest advantage is brand value, Chinese do value the brand when buying a car, but also value the product, the current Hongqi in terms of product power does not have any memory point.

5. The only model that can reflect the brand value of Hongqi is H9

Hongqi has a special background, in fact, it is equivalent to a luxury brand, and I personally think it is a mainstream second-tier luxury brand like Lexus. Products like Hongqi H5, HS5, H7 and other products can not reflect the value of Hongqi, at present, only Hongqi H9 is the value of Hongqi to the fullest, but Hongqi H9 is not affordable for ordinary people.

Because since Hongqi's accession to the WTO, cars have entered people's homes, but in the first range of Hongqi 280,000 to 420,000 yuan, consumers still prefer foreign brands such as "ABB", after all, international brands such as Audi have been doing it for so many years and have formed enough appeal in the global market.

Wang Wei, the host of the "Car and Life" column of the Voice of Changchun Traffic, believes that the main choice of Chinese car buyers is still dominated by 50,000 to 200,000 yuan of cars, and the first decision of H7 is not among the main consumers; The private car market has a lot of requirements for fashion, dynamics and other elements, and the red flag with a stable temperament is not among them.

Consumers in the private car market pay more attention to the convenience of fuel consumption, repair, maintenance and other links after buying a car, but there are only 9 "red pavilions" in China, and the limited layout of outlets also has an impact on sales.

Hongqi once led the world

In June 2018, FAW Car sold Hongqi to FAW Co., Ltd., and many ** at that time used words such as "survival with broken arms" and "fire sale" in the title. Hongqi, a week ago at the G20 summit, was still a beautiful "prince", and a week later became a "Adou" who could not be supported.

On May 14, 1981, the people's ** issued a Hongqi car production order: Hongqi brand luxury cars stopped production from June this year due to high fuel consumption. At the same time, a large number of foreign brand cars have entered China in the form of joint ventures.

Although the Hongqi car was discontinued, FAW did not completely give up on the "prince" of Hongqi, but began to actively seek cooperation with foreign car companies, but for various reasons, most of the cooperation ended in failure.

Although Hongqi Automobile is now close to the people, it may not be able to buy it if you have money in the past.

Although Hongqi Automobile is a representative of domestic independent brands, the current focus is on the top models of domestic independent brands, such as leaders' cars and foreign guest reception cars, but Jiaqiao Hong's cars are basically domestic joint venture cars with a brand and car shell.

History. The history of Hongqi sedan began in 1958, and at that time, "Hongqi car" and now we are familiar with Mercedes-Benz, BMW, Audi are a household name, but we can know from the name of "Hongqi" that this car brand must have given too many political factors, which is one of the main reasons for the sales of Hongqi brand's cars.

When Hongqi launched its first sedan (Hongqi H7), their main market was not the civilian market, but the official car market. This has directly led to a misunderstanding for many consumers who have been paying attention to Hongqi H7, that is, these cars may really not be the liquid that we ordinary people can buy.

Middle-aged leaders.

Among them, the sales performance of domestic modely is very bright. In May this year, Tesla's Modely domestic deliveries reached 12,728 units, doubling its sales in April and surpassing the deliveries of the Model 3 model. As of press time, Tesla's sales data for June this year has not been officially announced, but in terms of global delivery results, Tesla's domestic sales remain strong.

As of press time, Tesla's sales data for June this year has not been officially announced, but from the perspective of global delivery results, the domestic sales of the special service Shosra remain strong. While sales continue to grow, Tesla is also building more charging facilities. In June this year, Tesla established a supercharging station in the Khorgos region in the western part of Xinjiang Uygur Autonomous Region, and officially launched the operation, which represents the largest Tesla supercharging line in China, spanning China's eastern and western territories.

According to statistics, at present, Lao Qifeng has exceeded 840 Tesla super charging stations across the country, with more than 6,500 super charging piles, covering more than 310 cities.

1. **High

Before the launch of Hongqi H5, Hongqi only had two models, H7 and L5, not to mention the price of more than 6 million L5, H7 The price is also more than 250,000, although many people can accept this, but in this price range, Hongqi H7 does not have much cost performance at all, after all, there are too many excellent joint venture models to choose from.

2. The product layout is small

Hongqi currently sells only two models, H5 and H7, which are medium-sized cars and medium-sized and large cars, and they are all sedans. For a car brand with a long history, such a weak product line really shouldn't be.

3. Brand inherent impression

I believe that when many people think of Hongqi cars, the image of official cars returning to the quiet will immediately appear in their minds, and many people in Mushixin also think that Hongqi cars can only be bought by officials. Because the threshold for buying Hongqi cars is very high at the beginning, most consumers will not consider it when buying a car.

History. On May 12, 1958, the first domestic car was successfully trial-produced. The name of the first domestic car is not called "Hongqi", it is called "Dongfeng", it is a Hongqi car.

The predecessor of the model, the model number CA71.

In September 1959, 20 Hongqi cars were sent to Beijing for the 10th anniversary of the National Day parade.

In 1960, the "Hongqi" CA72 three-row sedan was successfully developed.

In 1964, the "Hongqi" CA770 three-row high-end sedan was successfully developed.

On November 16, 2006, Hongqi HQ3 was on its way to Xibaipo.

The mobile market was successfully completed on the way. The car that was launched by Hongqi this time.

Type package Hongqi HQ300 business type, Hongqi HQ300 luxury type; Hongqi HQ430 Elite. At the same time, there is also a ** specialty.

with the version. The above content reference: Encyclopedia - Hongqi (a high-end luxury car brand owned by China FAW).