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This event takes Chinese Internet car netizens as the participants, and takes the Chinese self-owned brand cars displayed in the Beijing International Auto Show as the product creative content, and creates "roadshow slogans", "online model advertisements", "network ** scripts" and "4S store marketing promotion".
Registration time limit: May 5 to May 10 at 24:00 p.m.
Automobiles** range limited: 50,000-80,000, 80,000-110,000, 110,000-140,000, 140,000-170,000. Please click on the hyperlink to see the creative model, you can choose any model as the product creative object.
Elimination criteria: 1) Inaccurate brand positioning; 2) The customer's target is unclear; 3) The slogan is similar to that of previous activities;
Finalists: Accurate product positioning, reasonable customer segmentation, and simple operation and execution.
1) Finalists in the preliminary round should have complete and true personal information, registration form and creative introduction (creative manuscript);
2) The expert group of the organizing committee will take the creative introduction (creative manuscript) as the basis for review and elimination;
3) Review and determine the list of 300 finalists who will participate in the creative conference for free, and send it out by email at 22:00 on the evening of May 11, and the organizing committee will confirm whether the participants participate or not through ** throughout the day on May 12. (On May 12, the homepage of Sina Auto - Activity Recommendation, the homepage of BitAuto.com Activity, and the "Creative Park" of Auto Review Network were announced.)
Semi-final finalists: reasonable customer segmentation, vivid and lively creativity, touching humanistic plots, and outstanding environmental protection concepts.
The expert group of the organizing committee will select 30 semi-finalists from the 300 finalists to participate in the on-site demonstration, and the participants must prepare a 7-page PPT presentation to the stage for a 5-minute presentation.
And submit a 7-page PPT presentation to the expert group, and the experts will review the text and content.
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Creative 5 - 170,000 independent brand cars.
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Registration time limit: May 5 to May 10 at 24:00 p.m.
Agenda * Press Release * Registration deadline "Finalist Confirmation of Preliminary Round of Creators in Creative Park * Confirm arrival time with semi-finalists. *Arrival in Shenyang (pick-up or pick-up) *8:00-12:
00 Attendee check-in (half-day pick-up or pick-up) *114:00 p.m. Opening of the conference Moderator:
Introductions from participants at home and abroad, expert teams, and conference agendas. Organizer's Speech: The Purpose, Purpose and Significance of the Conference.
Guest Speeches: 1) The Power of Folk Creativity; 2) Creativity is not the exclusive property of the advertising agency; 3) Creativity is wealth The host announced: The creative rematch of auto netizens begins.
Each person should not exceed 7 pages of PPT and 5 minutes to elaborate. ) 2. 14:
30-17:30 Semi-final (played by number) 3 18:
30 Moderator: Announce the number of the finalists, and announce the amount of the first prize, the second prize, the third prize, and the encouragement prize. (The finalists made PPT overnight) 4
18:30-21:00 Moderator:
Announcing the start of the dinner and performance * Semi-finals and awards 19:00 a.m. to 16:00 p.m
00 The PPT of the finalists shall not exceed 20 and the time shall not exceed 10 minutes. 2. 16:
00-17:00 The judges announce the results of the selection 3 18:
00—20:30 (Awards Dinner and Signing) *Farewell 1Morning:
8:30-12:30 Tour 2
Afternoon: 14:00-16:00
00 Drop-off.
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1 first prize, pre-tax bonus of 50,000 yuan; 3 second prizes, each with a bonus of 20,000 yuan in front of the tax chain; 5 third prizes of Fenchang, each with a pre-tax bonus of 10,000 yuan; 7 encouragement awards are repentant, and each person will receive a pre-tax bonus of 5,000 yuan.
At the same time, if you enter the finals, you will also have the opportunity to go to Shenyang to eat, live and travel.
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1st class return award: 50,000 RMB (before tax).
2nd Prize: 20,000 RMB (before tax) for Hail Rot
3rd Prize: RMB 10,000 (before tax).
Incentive source pants: 5,000 RMB (before tax).
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Except for what was said upstairs.
As long as it is Zihe, there is a gift package of 500 yuan before the Huiji eggplant.
It's tempting.
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China's first Internet set of creativity, design, planning, execution, monitoring, evaluation of the integration of the online and offline creative park will be officially launched recently, this is Shanghai NetRapid Management Consulting after the establishment of a strategic partnership with Sina Automobile in 2008 after the launch of another new platform.
It is reported that during the conference, the organizers also deliberately set up a team of senior reporters, experts, and industry researchers to help car netizens, and completed the whole set of planning projects under the guidance of professional planners, and finally selected one first prize by the jury, with a pre-tax bonus of 50,000 yuan; 3 second prizes, each with a pre-tax bonus of 20,000 yuan; 5 third prizes, each with a pre-tax bonus of 10,000 yuan; There are 7 encouragement awards, each with a pre-tax bonus of 5,000 yuan. At the same time, all the winners will sign a one-year "Green Power Source" contributing writer agreement with the organizer to gain more and greater creative wealth.
Industry experts believe that this online and offline interactive form that brings together folk wisdom, expert comments, and marketing scholars not only builds a new platform for folk wisdom and dreams come true, but also provides rich nourishment for the promotion of China's own brand car culture, and will become a green power source for the development of China's own automobile brands.
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How many people know this information, is it reliable?
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Creativity is everywhere.
But be inspired.
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Good ideas take time, but I want to know what are the standout features of the car, like the look, the performance of the car, so good to think about.
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A creative idea with only an idea has only two ends, either die or be on the way to death, but only on the inner road can there be hope if connected.
If you don't have the courage to bury your idea, why don't you have the courage to find someone to find a platform to make it happen? You don't want to go into the specifics here, and you can't talk about the details.
A creative idea with only an idea has only two ends up It's either dead or on the way to death But only on the road can there be hope If you don't even get started, you can't talk about creativity, it's just an idea If you have the courage to bury your idea, why don't you have the courage to find someone and find a platform to make it happen together? You don't want to go into the specifics here, and you can't talk about the details.
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Ken Da Spine must be original, after all, it is a creative competition, the organizer clearly requires that it is an original work, plagiarism, misappropriation of other people's works are regarded as invalid, in addition to the need to fit the cultural atmosphere of Chongqing Yuzhong District, promote the combination of business and tourism, culture, creative design has the ability to be ant and operational rolling material infiltration.
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You also said that this is just a formality, mainly in terms of innovation, because people are more active in their minds when they are in college.
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