Is there anything I need to pay attention to when running a store?

Hello, you need to pay attention to the following points when operating a store:

First of all, Tmall stores should maintain a good relationship with old customers.

After the new Tmall store replaces the old Tmall store, there are still previous customers, if there is a demand for the same product on a certain day, then this part of the old customers will still choose this Tmall store, at this time the Tmall store will seize this opportunity, the goods sold will be sold for membership activities, full discount or full price free shipping, strengthen the maintenance of the buying and selling relationship with the old customers, help the old customers get a good consumption experience, so as to promote to new customers, and constantly improve the value and traffic of the store.

Secondly, we must build an efficient service system.

Conduct regular training and assessment of store customer service, establish a polite development system, quickly reply to customer questions, and be sincere when dealing with after-sales problems, when consumers are dissatisfied with the store's product experience, customer service should be solved in the first time, and after appeasing the customer's emotions, the solution is proposed according to the customer's demands, and the whole process should be polite. After that, it is necessary to establish a long-term relationship with the courier operator to ensure the speed of delivery and logistics.

Customers have great expectations for online goods, so pay special attention to the speed of logistics, and strive to improve the speed of logistics without losing money, and ensure the integrity of the goods during transportation, this step requires the selection of a reliable courier company, when mailing goods to customers, you can give small gifts appropriately, to meet the customer's original high expectations of the goods.

In terms of store promotion, it may be necessary to invest a lot of effort.

Under the rapid development of the mobile Internet, a variety of social platforms and new platforms have been produced, these platforms are oriented to a wide range of people, huge traffic, on these platforms to carry out appropriate publicity of the store's goods, can quickly increase the amount of attention in a short period of time, but the premise is to invest more promotion and publicity funds, choose a good image spokesperson, set up a variety of promotion plots and projects, in the publicity process of these platforms, you can also set up some red envelopes, ** activities, to attract more consumer attention, Help with future product sales.

In order to better operate the store, the customer service needs to have a certain ability to solve customer problems and the authority to negotiate prices. Be sure to ensure the quality of customer service and customer contact.

3. During the operation period, pay attention to the store data every week, such as the number of returns and exchanges, and the turnover registration data, and find out the problems to solve them in time, so as not to pile up problems.

1. When Tmall opens the core word selection of the through train, whether it is a broad match or an exact match.

With exact matching, generally speaking, the core words must be accurate, and customers must search for a certain word before it appears, otherwise it is easy to waste money, because the core words are very expensive, and broad matching is prone to some irrelevant searches.

2. If the collection of goods is very large, but there are very few people who buy more.

Generally speaking, the product is easy to cause the customer's collection, but the collection will not necessarily be purchased, if this proportion reaches a certain extent, it will be appropriately included in the observation, and some stores will also have this phenomenon if they are more serious. From the customer's point of view, the collection means that you like your product, but you will not buy it for the time being, and this phenomenon will only occur in special industries, such as mother and baby or furniture. Therefore, we must control this ratio, otherwise it is easy to pull down the store traffic inexplicably.

3. When the store registers for the event, sometimes it will fail.

Check the customer service response rate and response time, but this is a paid value-added service, which needs to be supported by **Business Advisor Insight 2**.

5. **The traffic is divided into computer and mobile phone, and the computer is only part of the traffic.

1. The first step of the new store needs to be put on the shelf, the home page decoration of the PC and mobile phone, the associated page, and the collocation, the key point is to expose the main promotion in the best position, such as store signs, associations, detail pages, home pages, micro-Tao, navigation, classification, etc., because visitors enter the store from different places.

2. The second step is very important, because the new store does not have a DSR score, the baby does not break zero and has no evaluation, and the reputation is also 0 The 3 points need to be improved, and the store can engage in free trial activities, such as sending 10 pieces a day to return the full amount of the evaluation after receiving the goods, and you can also apply for a refund in the background without returning the operation, and other ways can also be.

3. The basic amount of the baby is there, and it is necessary to promote the drainage, you can open a through train (how to operate can send me a private message), create coupons, send micro-Tao, mobile phone Qianniu wireless coupon promotion, micro-posters, **Alliance, Tao password, **customer and other promotion means, so as to follow these promotion channels, the traffic will increase steadily.

4. At this stage, the store has a basic amount, and there is also a traffic that needs to improve the conversion rate, in addition to the main picture we talked about, page optimization such as detail pages, etc., in addition, the store needs to have activities, and the balance is divided into two steps to plan activities: store activities Single product activities, such as store-wide full reduction, free shipping, gifts, seckill, **, exchange and other activities, the gameplay of single products is more important.

5. When the credibility reaches a diamond, you can sign up for the official activities every day, and you can take care of the daily operation with the rubber. And with the customer promotion effect will be better, here to Taoke can contact them in the customer square, remember that direct registration is ineffective, be sure to sign up with the customer after the communication, the general communication content is to give him a link, estimate the product sales, how much commission and coupon strength can be done, etc.

1. Title optimization (30 words should be full, consistent with the attributes of the baby, it is forbidden to pile up big words, and directly determine whether the product can explode and the ease of traffic acquisition);

4. The main picture (super important, directly determines the click-through rate and traffic, if it is not yourself, it is distributed, there will be the problem of the same section of the main picture, and there is no opportunity for new products to be supported and displayed.) Don't forget to set up the main picture protection shield) If you want to learn the skills of opening a store, you can come to this group, first five five three, the middle is seven five eight, and the last is eight seven eight, there is information in it to receive.

6. ** (Try not to directly set a price, use discount software to discount the price, don't be too inflated because there is a sales accumulation mechanism, less than 5 yuan and less than 3% off are not included in sales, etc.);

7. Color (although you can use your own color, try to use the default color);

8. Description of the baby (both the computer and the mobile phone, both must be done);

9. Detailed navigation (user experience is very important);

10. Loading and unloading time (the nature of each category is different, it can be timed, it is best to adjust it manually, do not use software, because the software may also adjust your explosive or potential models).

The new store has a new store, but this number is only a period of support given by **. If you want your store to mature, you have to do it quickly, because few people are interested in a store that doesn't have much sales. Here are some ways to increase sales quickly.

Think that for many sellers, the thru is both familiar and unfamiliar. However, how to use the transfer vehicle to get traffic is another big question. If the conversion rate of the transfer car is higher than the industry average, then the search engine will think that it is a good product, the system will recognize it, and the system will reward it.

Second, the longer the store is closed, the greater the chance.

The longer the store stays, the lower the churn rate and the greater the stickiness of customers. So, think that if you can attract customers to your store through store decoration, detailed page planning, and relevant marketing, and stay for a long time, the system will think that your store is liked by customers, and it will give you a better chance of being displayed. Are you still afraid that your store will have zero sales?

3. The bigger the baby, the more opportunities.

The higher the frequency of product updates, the fewer unified and rotten projects, and the higher the support rate given by the system. As a result, merchants can make plans for high-rise shelves and plan for baby master maps. New products are often judged based on things like the title, first sheet, detailed pages, and important attributes.

Therefore, when optimizing, you can focus on these aspects to strengthen the support ability of stores and products.

Fourth, the more new product labels and store labels are set up, the greater the opportunities.

The store level is the lower limit that limits the amount of paid organic search traffic. All other things being the same or the difference is small, the higher the level of the store, the more opportunities there are to express itself. Therefore, sellers can label their new products based on this criterion when they operate.

I think if you want to improve your baby's ranking, you must do a good job of details in terms of store decoration, detailed page planning, and related marketing. When you set up a new product tag, you must set up a store tag. The higher the level of the store, the more opportunities there are to be shown.

It costs money to run a store.

Store operations should pay attention to product selection, store data, and the basic indicators of the platform.

The selection of products meets the needs of the market, and the selection criteria not only focus on profits, but also need to meet market demand, because there is a sales demand. Also pay attention to store data, the development of data is a trend that will take a while. Sellers need to pay close attention to the data of successive stores, detect anomalies in time, and formulate countermeasures to avoid being caught off guard.

Monitoring data at all times and adjusting strategies in a timely manner is key to operations. Improve the basic indicators of the platform, which are DSR store ratings, logistics service indicators, customer service standards, after-sales service standards, and buyer complaints.

Analyze your own store

Detailed daytime data includes: number of visitors, sales, conversion rate, number of pieces paid, order value, collection and purchase, etc. Relying on these core data, more granular product monitoring can be carried out, as well as daily operation planning of the store.

Data is the basis for diagnosing store problems, and when there are problems in our store, such as traffic decline and conversion rate decline, there must be a reason. Through data analysis, we can continuously optimize products, keywords, etc., and obtain more ideal results.