Information on the development of Li Ning Company in English 5

Li Ning Company was founded by Mr. Li Ning, a famous gymnast. Founded in 1990, after 20 years of exploration, Li Ning Company has gradually become a leading international sports brand company representing China. Li Ning Company adopts a multi-brand business development strategy, and in addition to its own core Li Ning Pinkong greeting brand, it also owns the Lotto brand, Aigao brand and Xindong brand.

In addition, Li Ning Company held a controlling stake in Shanghai Hongshuang Leak Fanxi and wholly acquired Kaisheng Sports. On August 23, 2012, it recorded a full-year loss for the first time since its listing.

Li Ning Company has been committed to the development of sports for a long time, and has successively formed strategic partners with top international events and organizations such as NBA and ATP. The cooperation with top international athletes such as O'Neill, Ljubicic, Isinbayeva and Tohildersen, as well as cooperation with the Spanish Olympic Committee, the Spanish Basketball Association, the Swedish Olympic Committee and the Argentine Basketball Association, all strongly demonstrate that the professional strength of the Li Ning brand has been recognized by top international sports teams and individuals. It is worth mentioning that since the 1992 Barcelona Olympic Games, Li Ning Company has accompanied the Chinese Olympic Corps all the way, and has long supported five "gold medal dream teams" such as China Dou Soupai National Gymnastics, Diving, Shooting, Table Tennis and Badminton.

Li Ning's English name is: Li Ning.

Main business sections:

Li Ning is a professional sporting goods brand founded in 1990 by Mr. Li Ning, the "Prince of Gymnastics". Li Ning Company has complete R&D, design, manufacturing, marketing, brand marketing, distribution and retail operation capabilities, mainly engaged in the business of professional and casual sports shoes, clothing, equipment and accessories of Li Ning brand, and continues to make breakthroughs in the field of e-commerce ecology and digitalization.

The product line of the Li Ning brand is very rich, including sports shoes, sportswear, sports accessories and other sports goods. The brand has always paid attention to scientific and technological innovation, constantly innovated, and constantly improved the performance and quality of products. In the field of sportswear, Li Ning pays more attention to fashion factors and has launched a variety of bold and avant-garde designs, becoming one of the representatives of light luxury sports style.

Business is like a blind model:

Li Ning Company focuses on establishing a "muscular" corporate physique, with the goal of comprehensively improving enterprise efficiency, implementing the overall business with retail thinking, and establishing a business model of sustainable development and sustainable profitability by focusing on the market, focusing on consumers, focusing on commodities and stores, pursuing organizational efficiency structure, pursuing commodity management efficiency, pursuing inventory efficiency and pursuing cost efficiency.

Li Ning:

He is the ceiling of China's gymnastics world, winning 106 gold medals and 14 world championships in ten years of service, which can be described as the first person in the gymnastics world. After retiring, he turned to the shopping mall to work hard, creating a world brand worth tens of billions. This person is Li Ning.

Li Ning is one of the legends of Chinese sports.

He is the representative of the Chinese gymnastics team, having won three gold medals, two silver medals and one bronze medal at the 1984 Los Angeles Olympics. He is also a regular at the World Gymnastics Championships, winning gold, silver and bronze medals in several competitions. After retiring, he also served as the head coach of the Chinese gymnastics team, making contributions to China's sports industry.

Now Li Ning is nearly 60 years old and worth tens of billions. From a gymnastics prince to a business tycoon, his life is nothing short of spectacular. His contributions to China's sports industry still shine today, influencing generations of people.

Summary. In recent years, Li Ning Company has achieved remarkable results in its development. First of all, Li Ning's investment in the first channel has been increasing, from 100 million yuan in 2018 to 100 million yuan in 2019, an increase of 80%.

Secondly, the revenue of Li Ning Company's first channel has also increased, from 100 million yuan in 2018 to 100 million yuan in 2019. In addition, Li Ning Company has also launched a series of new products on the channel, such as "Li Ning Intelligence" series products and "Li Ning Wisdom" series products, the launch of these new products has also brought new opportunities for the development of Li Ning Company.

In recent years, Li Ning Company has achieved remarkable results in the development of eggplant. First of all, Li Ning's investment in the first channel has been increasing, from 100 million yuan in 2018 to 100 million yuan in 2019, an increase of 80%. Secondly, the revenue of Li Ning Company's channels has not increased decisively, from 100 million yuan in 2018 to 100 million yuan in 2019.

In addition, Li Ning Company has also launched a series of new products on the channel, such as "Li Ning Intelligence" series products and "Li Ning Wisdom" series products, the launch of these new products has also brought new opportunities for the development of Li Ning Company.

What do you want to know?

Li-Ning's selection of online channels.

1. Official**: Official** is the most important online channel of Li Ning, which provides the latest product information, event information, brand culture, etc., and is an important channel for consumers to obtain information about Li Ning. 2. Official WeChat:

The official WeChat is an important part of Li Ning's online channels, which provides the latest product information, event information, brand culture, etc., and is an important channel for consumers to obtain Li Ning information. 3. Official Weibo: The official Weibo is an important part of Li Ning's online channels, which provides the latest product information, event information, brand culture, etc., and is an important channel for consumers to obtain Li Ning's information.

4. Official**: Official** is an important part of Li Ning's online channels, which provides the latest product information, activity information, brand culture, etc., and is an important channel for consumers to purchase Li Ning products. 5. Social**:

Social networking is an important part of Li Ning's online channels, which provides the latest product information, event information, brand culture, etc., and is an important channel for consumers to obtain Li Ning information. 6. E-commerce platform: The e-commerce platform is an important part of the online channel of Li Ning, which provides the latest product information, activity information, brand culture, etc., and is an important channel for consumers to purchase Li Ning products.

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1990-1992.

Founding stage. 1993-1995.

Rapid development stage.

1996-1998.

Operational adjustment stage.

1999-2001.

Secondary stage of development.

After 2002.

In the stage of rebranding, the introduction of strategy, and the stage of professional developmentLi Ning Company is a typical bottom-up company among Chinese enterprises, which derives the enterprise development strategy from the success of tactics, but this process is full of twists and turns, and is limited by many conditions in development.