Tan Xuguang s third vision looks at Weichai

From the listing of Weichai Power to the three mergers and acquisitions of Baudouin, Ferretti and KION Group, especially the strategic restructuring of Ferretti and KION Group, Tan Xuguang once said that he truly understood the power behind the capital, and summarized four sentences: understanding capital, seizing resources, capital expansion, and technology leadership.

For China, after more than 30 years of reform and opening up, one of the biggest successes is to become the world's largest manufacturing country, but the biggest drawback is that it has become the world's processing factory, whether it is a pillar industry or a product, it lacks core technology, and it lacks a global brand strategy.

It is based on the in-depth thinking of globalization that Tan Xuguang realizes that the internationalization path of enterprises is ultimately reflected in the allocation of global resources, "and the real allocation of global resources is based on capital as a link." ”

To become a global brand, it is not enough to sell diesel engines one by one. "The path to internationalization must jump from the general to the use of capital to control global resources. If we build a brand in our own home, it may take 30, 40 years.

However, when we control global resources at the right time, in the right environment, and under the right opportunity, so that our advantages and the advantages of foreign controlled resources can form synergies, which will greatly shorten the time to achieve our strategic goals. Tan Xuguang once explained his global expansion plan and implementation route in this way.

To do the real economy, you must not forget what your main business is, nor can you leave the capital market as a tool. Tan Xuguang unreservedly shared his secret of success with the industry, "The real economy cannot exist independently, and after reaching a certain level, the real economy needs the moderate promotion of the virtual economy." But if you push too hard, it will also backfire.

Only by relying on the two wheels of products and capital can enterprises have 100 or even 200 years of vitality. ”

Under the leadership of Chairman Tan Xuguang, Weichai has transformed from a state-owned enterprise on the verge of bankruptcy to a well-known equipment manufacturing group at home and abroad, and its business is also expanding, making Weichai stand higher and go further.

Mechanics that don't fit the times should be changed. In the past, Weichai was too dependent on the state, which led to stagnation and even the verge of bankruptcy, so reforms were carried out in this situation. Although Tan Xuguang violated the interests of some people when carrying out reforms, it was also imperative, and if he did not change, he would eventually be eliminated by the times.

In fact, it also proves the correctness of Tan Xuguang's reform at the beginning, and you can see how well Weichai is developing now.

In the late 90s, Weichai, like all state-owned enterprises, faced a life-and-death crisis: the factory mechanism was rigid, the brain drained, the burden was heavy, the operating losses were lost, the technology was backward, and the products were unsalable......The company only has 60,000 yuan in its accounts, and more than 13,600 people have no food to eat, and they can't pay their salaries for half a year.

After the "three-three system reform", Weichai broke through the shackles of the system that had plagued it for many years. 13 sideline businesses and enterprise-run social units, nearly 6,000 employees were all divested, so that Weichai has transformed into a highly market-oriented company with prominent main business and a modern enterprise system.

In 2018, Weichai's revenue exceeded 230 billion yuan, setting a new record high, and won the China Quality Award and the first prize of the National Science and Technology Progress Award.

Today, Weichai has become a well-known equipment manufacturing group at home and abroad, and has made outstanding contributions to the transformation and upgrading of China's equipment manufacturing industry and its going global. "

Weichai has never been just a local enterprise, but has to step out of the country and go to the world. Tan Xuguang firmly takes the road of change.

In 2005, it acquired Hunan Torch, completed the integration of the vehicle, engine, gearbox and axle, and created the world's first commercial vehicle powertrain;

In 2009, it acquired Baudouin Engine Company, a century-old French enterprise, to fill the gap of high-speed and high-power engines of more than 16 liters;

In 2012, it acquired Linde Hydraulics of Germany, bringing the world's leading high-end hydraulic technology under its control, integrating "Weichai Engine + Linde Hydraulics" to create the world's first hydraulic powertrain system. ......

Relying on product quality and management system, Weichai Machinery can come to this day as a leader, Tan Xuguang has done very successfully.