How to optimize the official website for SEO?

It is difficult for new stations to get a good ranking in a short period of time, and generally the ranking of new stations is after three months or even longer. There are 5 things to keep in mind to get a good ranking in a shorter period of time:

1. Set the title and description.

If it is a small and medium-sized site, the title and description of the homepage and column page are best set manually, and the title of the inner page is in the form of article name + brand word, and the title can not contain too many keywords, 2-3 is the best. If there are many pages, use a unified template to set the title and description, and it is best to include keywords in the description. The keywords of the title are mutually reinforcing (e.g. .

2. Content with value.

The most important thing about the page is the content, it can be not original content, but it must have something that others don't have and can solve the user's problem. The way to create valuable content is to combine it with other content with slight changes, with ** or animations and icons.

3. Internal chain layout.

Pages without internal links are usually considered dead ends by search engines, and pages with internal links are more conducive to inclusion and ranking, and can link the entire ** context. Internal link layout is based on keyword matching and user reading habits, for example, after reading a "keyword" article, users may read other articles about "keywords", but they may also read articles about "content layout".

4. External links and promotion.

External links and promotion in the early stage are the fastest way to help **get ranking, external links can pass weights to **, and only those with a certain weight can be included and ranked. The role of promotion is to bring users, and the role of each is to bring users, so the web page is invincible if there are users, and the search engine will definitely give a good ranking. Promotion is to bring users directly, without having to go through the stage of ranking users first.

5. Stable space.

Space stability is the basis of **ranking,If the space can't be opened occasionally, it will not only affect the spider's crawling**content,It will also affect the user's browsing of the web,So the webmaster should check the IIS log every once in a while to see if there are a large number of 404**。 Xiaoxi SEO will answer you wholeheartedly, welcome to consult me if you have any questions about SEO.

Finally, remember to keep your updates and server space stable, safe.

Here are a few things you can try:

The above is some basic work, which basically needs to be done every day, and you can also add some optimization groups to learn advanced techniques from the masters inside.

Hope it helps.

2: The navigation must be simple and clear, beautiful and generous, and at the same time, we must also reasonably include our keywords. And**Adopt a tree-like structure,Do as little as possible in the station**And flash and the like,That operation will only affect the user experience。

4:**After the overall framework is set,The following we can do according to the long-tail key shirt rubber words we dug out before**content,For a new site that has just been launched,Our content must be as original as possible,If your**At the beginning, the spider is some**content,Then your**will not be searched|Favored by the engine. In the content of the article, we also need to do a good job of the best internal link system.

First, ** construction.

1. Choose the right website building software.

2. Selection of templates.

3. The choice of title is crucial.

2. Optimization of the site.

1. Layout the keywords to be optimized such as title keywords description on the home page, and lay out keywords in the middle and bottom of the page and bold them with tags!

2. ** URL static. (conducive to spider crawling) 3. A large number of original articles. (Spiders like original things, improve inclusion) 4. **alt tag - add relevant keywords.

5. Set up the 404 page. (It can improve the user experience) 6. Set up 301 jumps (the weight is more concentrated).

7. Reasonably increase the ** internal chain. (Too many internal links should be avoided) 3. Off-site optimization.

4. Data analysis.

SEO can generally be divided into two parts of optimization.

The optimization of the site, the adjustment made for itself, requires certain technical support and content support.

Off-site optimization, the indirect blessing of the ** itself to do outside the **, requires a certain amount of resources.

**Structural optimization, reasonable construction of SEO-compliant structure.

**Content optimization: high-quality original content.

Optimize the use of tools and submit content in a timely manner.