How to do SEO project analysis, how to do SEO project management?

First, check the domain information.

Query through the tool. The domain information you view includes WHOIS information, PR, Alexa ranking, and more. whether the use of URLs is reasonable, etc.

Second, look at the use of structural frameworks, style sheets, JS, and so on.

This is to see how the **optimization** is, and how to use div+css. The analysis of the structure and framework of the web page is mainly to see the layout of the first and whether there is a frame. What form the style sheet takes, whether it's an external or internal style.

The use of js on web pages, the reasonable use of js can reduce the source code of web pages, but to be reasonable, a large number of use, it will affect the crawling of web pages.

Third, look at the number of inclusions, external links and snapshots of **.

The amount of inclusion can reflect whether it is popular with search engines, and it can also judge the originality of the content. Looking at the external link, it can reflect the evaluation of other **on the **, and it is also important to look at the ** of the external link, **different, the weight of the promotion** is also different. Therefore, when building external links, it is necessary to achieve not only quantity, but also quality.

The snapshot situation can reflect the update of **. Only the content of ** is updated frequently, and it is original information, and it is search engine friendly will attract the crawling of search engine spiders.

The ranking of keywords is mainly considered from the main key of ** and long-tail keywords. Anyone who has done SEO knows that sometimes the keywords that they rank for are not done, and some words that are not deliberately done will have a good ranking. Therefore, this point should be considered comprehensively.

Fifth, the situation of the ** directory and the construction of internal links.

The directory is at several levels and how the file name is written. Try not to make users struggle a lot and click many times to find what they are looking for, preferably no more than level 4. In addition, the internal link building of ** is also very important, and internal link building can be carried out through keywords.

How well does the homepage relate to other pages, and how relate the catalog page to other pages. To make the internal page links tight, circular.

When selecting keywords, the main keyword and the long-tail keyword are always selected. So considering the distribution of keywords can reflect how well SEO is doing. The position, frequency, and labeling of keywords, such as whether the keywords are bolded, underlined, etc.

In addition, it depends on how the head tag is set, from the title, keword, description, and the connection situation, such as how the alt of ** is set and so on.

1. Optimization analysis on the site (18 points).

2. Off-site optimization analysis (8 points).

First, whether the overall structure is good.

The overall structure mainly refers to the design, and is there a place for the homepage to have a keyword layout? Does the homepage have a place to address the user's needs? For example, many users in the decoration industry have a relatively high demand for **, **home page called**column?

If the fruit is a pure text layout, the bounce rate will be very high, and there will be no good conversion. For webmasters who don't have a good understanding of the concept of user needs, you can take a look at this article: How to mine user needs.

Second, whether the **** is streamlined.

A qualified SEO optimizer does not need to be proficient in writing ** templates, but must master some ** basics, such as the use of H tags, the control of the number of JS, whether CSS files are compressed, etc.

3. Whether the number of entries is growing steadily.

Long-tail keywords can bring a lot of traffic to **, usually we will choose to use ** content talk page to optimize a large number of long-tail keywords, at this time, the inclusion of the page, the number of articles published every day and the number of included are not much different? Many bosses or managers will use the amount of revenue to evaluate the optimization effect of an SEO person, but this is not quite correct. First of all, adjustments will be made from time to time, and the inclusion of ** will definitely be affected during the update and adjustment period.

Secondly, it is not that the more included the better, sometimes the keyword ranking is already very good, if the amount of inclusion is used to assess the SEO personnel, it will cause the content to be diluted, and the keyword ranking will decline. The purpose of examining the number of inclusions is to see if there are users who find ** through a large number of long-tail words every day.

Doing SEO optimization is doing keyword rankings, in fact, this statement is not comprehensive, but it is relatively accurate. The ranking of keywords will directly affect the traffic of **, and the traffic of ** will directly affect the conversion rate of **. It's normal for keyword rankings to fluctuate, but if most of the keyword rankings drop in a certain period of time, you should pay attention, is there something wrong with the optimization method?

PV, UV, IP are the most intuitive data to measure the quality of a **, and the SEO effect will be directly expressed through these data. SEO personnel should do a good job of data statistics, compare the changes of the previous day every day, analyze the reasons for the decline in traffic and solve them, which is the core part of evaluating the best SEO effect. Click to view:

**Difference between PV, UV, IP in statistics.

6. Evaluate the conversion rate.

The purpose of doing ** is to make a profit, if you can't make a profit, no matter how high the keyword ranking is, there is no point. **Conversion rate is the ultimate goal of evaluating SEO effectiveness, and it is also a part that is more difficult to control. How can I increase my conversion rate?

**Conversion rate is the core of all SEO pursuits, do SEO vision must be long-term, not limited to ** itself, any method that can play a role in **keyword ranking must have the courage to try, analysis **SEO effect can also go to search for questions and answers and communicate with masters.

1. The current prospect of the SEO industry is in a vague stage, whether it belongs to network operation or network technology.

It's just a single update** article content and external links can no longer be called seoer, SEO itself belongs to the IT technology industry, but also belongs to the mental labor industry, but in recent years, the SEO level of various companies belongs to the uneven level of halfway home, plus the education requirements of this blind banquet industry are low, so the education level of seoer is not an average.

2. Due to the lack of formal training and uneven education level, the previous job position is not in line with the current SEO occupation, resulting in people engaged in SEO having no fun at work, and it is common for people who frequently change jobs but do not know where the career direction is.

3. SEO requires teamwork, whether it is a single enterprise station, a forum station or a portal station, it needs team assistance, otherwise it will not only be impossible to optimize the quality, waste time, but also make the seoers physically and mentally exhausted.

4. On the training and future development of SEO personnel:

Since the technical standard requirements of seoer are not as high as those of programmers and data engineers, the average college student who has just graduated can be trained, and the maximum monthly salary of training ** is 2000 3000. SEO personnel over the age of 30 can consider transforming into technical operation management, product manager or technical supervisor positions, otherwise if they switch to other companies, the boss will think that the cost is more expensive than that of recent college graduates, and will naturally not be admitted.

5. All kinds of optimization methods.

**Keep the link path short.

**The label of the column page should match the updated content.

The general IT management project process mainly includes the following four major aspects:1

Project implementation plan: formulate the vision of the project, formulate the completion goals of the project, evaluate the constraints affecting the project, refine the project work content, determine the resources used in the project, determine the priority of the project work, determine the project schedule, and estimate some possible risks of the project. 2.

Project execution plan: check project work allocation, establish project execution team, good project start-up, active and effective team leadership, project team development incentives, develop an effective team decision-making mechanism, smooth project information management, and implement positive and clear communication methods. 3.

Project implementation supervision: timely project progress tracking, effective project review mechanism, quick solution to project problems, good adaptability to project changes and changes, project phases and completion summary.

4.Acceptance of project results: submit various data statistics and project evaluation reports, complete the acceptance and receipt of project results.

The project execution planning phase is one of the most important phases. When receiving a new SEO optimization project, it is necessary to have a comprehensive understanding of the specific situation of the project and implement the following steps:

1.Optimizing the specific needs and scope of the project is what to do and to what extent. In addition to understanding customer needs and conducting a comprehensive diagnosis, it also includes the analysis of the target, the analysis of the current situation of the search engine and the formulation of the identification plan of competitors.

Compared to ordinary IT project management, SEO optimization projects should be more fortunate, because only the contractor of the project can fully understand the purpose of the project and the scope of implementation. In the domestic market environment, customers are generally only interested in the ranking and do not care about anything else.

3.Before doing the overall project execution, it is necessary to roughly calculate the resources on hand. The first is time, the second is personnel, based on the project budget and past experience, roughly calculate how many types of people there will be in the future project team, and finally the preparation of some measures.

4.Make a project description. A good project description not only clearly describes what is to be done, but also how to check it.

In other words, it not only explains what needs to be done, but also lets the client know what the SEO project looks like when it is done. Simply put, the project description describes what the project does and to what extent everything is done and how each outcome is checked, as well as a detailed analysis of the project's risks and resource requirements.