Can Renren turn over by live broadcasting?

I have worked in Renren for 3 years, Renren has my green years, so I will take a look at the news about Renren, I just read an article yesterday, Renren recently released its third quarter financial report, the following are the main points:

Total net revenue was $17.9 million, an increase in year-over-year.

Advertising and Internet value-added services net revenue was $9.6 million, an increase year-over-year.

Proceeds from the financing were $8.3 million, compared to $1.5 million in the year-ago quarter.

Gross profit was $3.5 million.

Operating loss was $18.6 million, compared to an operating loss of $23.2 million in the year-ago quarter.

Judging from the income of the financial report, finance has occupied half of the country, everyone has already transformed into a financial company, when I interviewed Joe last year, it was announced that only a team of about 200 people was left to do the social business, and everyone else was doing business-related to finance, so Renren was no longer the social ** of the year, social networking was only a part of him, and the landlord's so-called turn over refers to the turn over in the social field? Here, I will temporarily understand the meaning of turning over as returning to the pinnacle of Renren and becoming the first echelon of social networking in the industry.

Although Renren is declining and its popularity is not there, Renren's registered users exceeded 200 million 4 years ago, and most of these users are real-name users registered by email. This is not only the idea of Renren.com, but also the idea of many products in the recession period, constantly looking for new growth points for products, Renren is one of the few people who have tried in all new social directions, which has also been criticized by the industry for what fire to do, its real purpose is to find the crater of the eruption, so Renren is now doing live broadcast theoretically has the potential to turn over.

But according to the characteristics of Joe's work, doing things calculates probability, rather than looking at products, likes this to vote a little, that votes a little, has no determination to put eggs in one basket, and would rather use the following strategy that consumes others than take risks for things that are not absolutely sure. The current live broadcast market environment is very similar to the market environment of the previous thousand group wars, when I used to make glutinous rice, I used to follow the strategy, and I didn't spend a lot of money to fight for the first, but survived with very little money, waiting for a lot of **** money to burn out and go out of business, glutinous rice naturally ranked among the top three in the country, and finally sold to, live broadcast is the same as **, it is a money-burning thing, everyone has the capital to burn money to gain market share, but it is too risky to do so, so everyone only invested very few resources to keep track of it, It is very stable as a business, even if it is a few years later, everyone will still be active in the market, but it is very difficult for everyone's strategy to gain market share and industry status, so the probability of relying on live broadcast to make people turn over in the social field is very low.

The traffic of Renren to add fans and attract traffic depends on live broadcasts, which is not very large.

The specific strategy of the Flower Bloom Entrepreneurship Club is as follows:

1) Register and set up your profile information.

2) Locate your own identity and personality, which will help you to position the content promotion later.

3) Make the visitor feel that this is a space worthy of trust, so that the other party likes and ****. To put it simply, it is to bring out the best in yourself, provide and share valuable information, so what to share? We can go and share some things on campus, which is a point of interest for people who have graduated or have not, because everyone has an alma mater.

5) Finally, on the basis of the previous steps, we need to start to take the initiative to add people as friends, how to add quality friends? Enter the personal homepage - friends - add friends, there will be conditions on the right side to filter and add friends, we click in to see the activity of the person we want to add after selection, if the activity is very high, you can add.

Tips for everyone to decorate:

1) Find a way to get a set of beautiful pictures, which can be characters, cute pets, landscapes, etc., and then upload**.

2) Choose a personalized domain name, decorate the homepage, and add a headshot and a box function.

3) In the upper right corner of your homepage, you can set the highest permissions in your account settings - privacy settings and your personal homepage.

4) Create a personal album, upload a large number of personal **, and supplement the content of your personal information.

7) Finally, everyone can create their own Renren Station.