How has LeTV played a good deck of cards so badly over the years?

LETV has gradually been low-key in recent years,Put a good deck of cards,Play it badly,In the end, it can only disappear from people's sight,I think thisIt is mainly a matter of corporate strategy for LeEco's top management, the direction and goals of the enterprise are not clear, and there isBlatant, regardless of cost, and easy to tear each other apart, and moreWrong pattern, including mobile mode and app mode (i.e., free mode).

Before getting involved in the Internet TV industry, LeTV was an obscure **. Especially in the eyes of peers such as Youku, Tudou, and Sohu**, this is not a threat. But in fact, since its establishment, LETV has been deeply involved in the field of content - buying copyrights in large quantities.

This strategy was very forward-looking at the time. According to the prospectus documents, the average price of film and television dramas purchased by LeTV in 2007 was 17,400 yuan, and in 2008 it was 26,800 yuan. In 2009, the purchase volume was seven times that of the previous two years, and the average price was only 14,700 yuan.

Compared to the skyrocketing copyright in the next few years, this is the price of cabbage. Then China began to crack down on piracy, and copyright **began**. LeTV has become the first IPO company in China, and the only one that has achieved continuous profitability for many years.

Later, LeTV's senior management converted the ** industry to mobile phones, bicycles, automobiles and other fields. I think that as a ** company, the pace of such a subsidiary seems to be a little too fast, a bit of a vision, and the idea of being ahead of its time has led to LeEco's losses for many years. too,Managers do not realize this problem in time, but continue to do the wrong thing.

As LeEco's business line gets wider and wider, it needs more and more capital. Without new money, the old business may not be able to grow. Successful enterprises either consistently adhere to one or two main businesses and go to the extreme, or they have experienced long-term grinding and market competition and have done several main businessesA company's capabilities are limited.

I think the main reason for this is that the admins are too arrogant.

It may be because their administrators are too arrogant, which has led to the current phenomenon of LeTV.

This has a lot to do with their internal management system.

This should be that there is a problem with their internal management, so they will play a good deck of cards.

It seems that there is a problem with management, and the rest is not very clear.

It is estimated that because there is a problem with their management, they may still be too blindly confident.

There may be problems in all aspects, such as marketing methods and management methods.

<>First of all, entrepreneurship is difficult, and the founder of a company should be an artist, who needs to have a clear mind and have wild ideas, that is, to be able to balance the forces of all parties, but also to be able to control the overall operation rhythm of the company. He should be the "navigator" who leads the whole company forward steadily, but he cannot be an authoritarian "helmsman" who does whatever he wants. Jia Yueting, as the founder of LeTV, is also the major shareholder and actual controller of LeTV, and he once imitated Jobs's "Let's suffocate our dreams together" remarks, but in the end failed to continue the dream, only suffocated.

Secondly, the entrepreneur's goal should be clear and focused, the entrepreneur's taboo is to want to do everything, greedy and chewy, for entrepreneurs, no focus will not be successful, this focus should be embedded in the lifeline of the company's development, can not see a good momentum of development after the head of the blind expansion. Jia Yueting's dream of being full of interests and desires was realized, but it eventually became a flash in the pan, and he also publicly expressed his reflection on the company's rapid development, but at present, it seems that his reflection has finally stayed on the surface.

Third, entrepreneurs need to have a clear understanding of funds, and always remember that cash is king, which does not refer to how much money you have in your pocket, but to the entrepreneur's ability to control cash flow. If the business is less, the company will make a little more at the top, but if the funds are occupied by the circulation link, the company may face losses at any time. Since the serious loss of LETV's mobile phone business has led to the tension of LETV's capital chain, the LETV empire has gradually gone to the abyss and turned into a bubble.

Finally, compliance and effective use of investors' financial support is a necessary means for companies to flourish, and now the interdependence between startups and investors is becoming more and more obvious, investors' investment can support the realization of entrepreneurs' business dreams, and entrepreneurs' business dreams can enable investors to obtain investment returns. But even with the financial support of investors, entrepreneurs need to be aware of the importance of keeping the operation team independent.

LeTV (300104) dividends are transferred.

Issuance: 2010-08-12 25 million shares were issued, and a total of 730 million yuan was raised.

Dividend: Dividend announcement date 2015-05-06, 10 yuan to 0 shares to 12 shares, ex-rights date 2015-05-13

Additional issuance: 2014-04-11 Additional issuance of 30,000 shares, additional issuance of ** yuan, additional issuance of funds totaling 920,000 yuan, additional issuance method: the use of non-public issuance.

Registered capital: 600 million.

First Listing: 2010-08-12

Total share capital: 185,062 shares.

Outstanding share capital: 180,497 shares.

Because the positioning that is known is artificial.

Jia Yueting. Jia Yueting, male, from Shanxi, is the founder of LeTV. He is committed to building LETV into the world's leading network transmission platform, and creating an industry-leading "platform + content + hardware + application" business system.

Q]: Who founded LeTV?

Answer]: Jia Yueting.

Jia Yueting" Jia Yueting, male, from Shanxi, founder of LeTV. He is committed to building LETV into the world's leading network transmission platform and creating an industry-leading "platform + content + hardware + application" business system.

Chinese name: Jia Yueting.

Nationality: Chinese.

Ethnicity: Han Chinese.

Place of birth: Shanxi, China.

Date of birth: 1973.

Occupation: Entrepreneur.

Main achievements: Founder of LeTV.

Representative works are missing: LETV.

LETV was established in November 2004 in Beijing Zhongguancun High-tech Industrial Park, enjoying the qualification of national high-tech enterprises, on August 12, 2010, it was listed on the Growth Enterprise Market of China, **referred to as LETV, **** 300104, is the world's first IPO listed company in the industry, and is currently the only listed company in China's A-shares. For three consecutive years, LeTV has won Deloitte's "China's Top 50 High-tech Fast Growth", "Asia-Pacific 500", "Internet Weekly's "2008 Fastest Growing ****", Qingke's "2009 China's Top 50 Most Valuable Enterprises for Investment", China Internet Conference's "Top 10 Enterprises of Attention to the Network and Digital Entertainment Annual Conference" and "Top 10 Excellent Marketing Cases Attention List", Zongheng Heli, National Business Daily, CCTV News Channel, Reuters, EZCAPITAL, A series of awards and honors such as "Top 50 Enterprises with the Most Investment Potential in the 2009 China Venture Capital Value List" and "09 China Internet Outstanding Project Award" by Computer World Media Group were selected by six units including Sina Finance and Rubber Co., Ltd.

The founder of LeTV is Jia Yueting.

"Platform + content + terminal + application" LETV ecology:

3. Terminal: LETV box, LETV super TV, LETV super mobile phone, LETV super bicycle, LETV super car.

4. Application: China's No. 1 smart TV application market for smart TV.

LETV is a listed company that has developed a lot of products, such as mobile phones, TVs, headphones, and LETV.

There are many ways to avoid the collapse of LeTV, such as:

1.Establish a sound financial management system to ensure the company's financial stability and health.

2.Strengthen the internal management of the company, optimize the company's organizational structure and business model, and improve the company's market competitiveness.

3.Strengthen the research and analysis of the market, explore the market potential, and open up new market areas.

4.Improve the quality and skills of the company's employees, strengthen teamwork, and improve work efficiency.

5.Adjust the company's business strategy in a timely manner, maintain the company's market acumen, and grasp market changes in a timely manner.

6.Strengthen the communication and cooperation between the company and the best businessmen and customers, and establish long-term and stable cooperative relations.

7.Pay attention to the company's brand building and public image, and improve brand awareness and reputation.

The above are some ways to avoid the collapse of LeTV, but the specific situation needs to be based on the company's actual situation and market environment to formulate corresponding strategies and measures. Royal sale.