Hurry Excuse me, what does the typographic font mean

A typographic font is a standardized text form used for typography and printing.

Today's typography can be basically summarized into the following six categories, within which there are many characters with different names:

Songti. Also known as Lao Song . The font is upright, and the horizontal stroke of the word is small, straight and thick, which is to improve the engraving font. It appears to be moderately shaded, rigid and soft, and is often used to arrange the main text.

Imitation Song style. It is a situation where the Song characters are changed and the contrast between the horizontal and straight strokes is adjusted to be about the same. The font is neat and beautiful, and it is the most practical for typographic books.

Line Body. Formerly known as blackbody or square head. The font is thick, thick, and eye-catching. The strokes of the characters are thick and thin, and the horizontal and vertical strokes are equal. It is often used as a title word, and small lines can also be used to line the text.

Regular script. It is a font that is neatly handwritten with a brush. Its font is soft and pleasing to the eye, and it is often used for headings, textbooks, invitations, etc.

Beauty body. It is also made by correcting the strokes of the Song style glyphs. The font is dignified and upright, and it is one of the most popular fonts.

Decorative body. It is some art fonts, and there are more flowers in the strokes. It is only suitable for headings or some short sentences, and it will affect the smoothness and speed of reading.

Not all fonts used for printing are called typographic.

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In fact, there are three main types of fonts.

The first type is the Song style developed by movable type printing in the Song Dynasty Heiti (including bold. fine isolinear body) and so on.

The second type is the font that evolved from calligraphy, such as Kaiti, imitation Song style, Xingkai, Liti, Wei Ti, Shu Ti, and Yan Ti.

Thin gold fonts and fonts written with pens, etc.

The third category is art fonts, such as variety shows, tanning, amber, water columns, etc.

English printing has Times New Roman, etc., and Chinese printing has Song style. Typography is not a specific typeface, but rather a typeface or a typeface similar to that used in printing. The typography is horizontal and vertical, and the character frame is very standardized.

Take the Song style as an example, it is thin and vertical, dignified, sparse and appropriate, and the handwriting is clear. Readers read Song style for a long time and are not easy to get tired, so the text of books and newspapers is generally printed in Song style.

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A company-specific typeface refers to a specific font that is displayed in order to unify the format of its text information in the overall communication activities of an enterprise. Dedicated typographic fonts include specified fonts selected from existing fonts, i.e., specification typographic fonts; There are also special fonts developed by the enterprise itself for exclusive use, that is, original printing fonts, making it a special printing font for enterprises.

Corporate typefaces are part of the VI (Visual Identity) system in Corporate Identity Planning (CIS). As an enterprise identification system, in addition to the basic elements of logo, standard color, etc., it is very necessary to design standard special printing fonts for enterprises.

Enterprise standard font refers to the special font of the enterprise and each department in the CI plan, and the enterprise standard font includes Chinese characters, Arabic numerals, English or Latin script, etc. The standard font of the enterprise is different from the font used as the corporate logo, which requires personality and strong visual impact, and can reflect the characteristics of the enterprise.

Refers to the standardized text form used for typesetting and printing. Chinese characters are used in Songti, Imitation Songti, Kaiti, Heiti (square) and various art characters. The glyphs are long, flat, thick and thin.

There are many different designs of typographic fonts, each with its own unique form and a different aesthetic feel.

The number of Chinese characters is large, and the design is more difficult, but due to the advancement of digital technology, the digitization of printing technology, the production of digital fonts is relatively easy, and the number of Chinese fonts is gradually increasing. On the whole, the fonts used to line the text can't get out of the various fonts mentioned above. The design is relatively new, and it is more appropriate to use it to arrange the headings.

The text of the book is generally used as "Shu Song", and the body of the newspaper is generally used as "Bao Song". There are also some other fonts, such as "Heiti, Kaiti, Lishu, Wei Ti, Xingkai, Xiaoxiao Sui Biao Song."

Printing: Printing, graphicarts, graphic

It is a technology that reproduces the content of the original manuscript in batches by going through the processes of plate making, ink application, pressurization, etc., so that the ink is transferred to the surface of paper, weaving and rotten cloth, leather and other materials. In a simple sense, printing is a process technology that uses a printing plate or other means to transfer the information on the original to the substrate, and can also be understood as the reproduction process of transferring the colorant pigment (such as ink) to the substrate using an analog or digital image carrier.

At present, the commonly used fonts for Chinese character printing are: Songti, Kaiti, line, Heiti, etc.

Songti is a font with a wide range of applications, and books in both traditional and simplified Chinese characters are often used to arrange the text.

Italics are often used to arrange headings, quotations, captions, etc., and some literary works or children's books also like to be used to arrange the main text.

Books in traditional Chinese characters are often used for prefaces, quotations, notes, and the body of poems.

Boldface is often used as a headline word, or to indicate important content. The size of the traditional Chinese characters is generally based on the Arabic numerals, and the larger the number of potato friends, the larger the font.

Notes on fonts when printing

The text must be converted into curves. Not only do you worry about the lack of fonts from other companies, but sometimes even if the other party installs the same font, it may also cause different word spacing, line spacing and even font size due to different versions, and these errors are generally not responsible for other companies.

Bitmaps need to be converted to CMYK mode, which is the opposite of uploading on the forum, and uploading them requires RGB mode. If you use CDR to import PSD files, convert the ** in these formats to bitmaps again. It doesn't matter what version the other party is, when you save the file, save it as a version, so that as long as the other party uses the above CDR, you can open your file.

1. The font is divided into printing and handwriting, which means that it is suitable for printing, can be neat and uniform, and has the characteristics of beauty and reading.

2. In English, the glyphs of the printed font usually take into account the problem of flat strokes, so that the printing on the book will be more beautiful, and the eyes of the reader will be more comfortable.

3. The words we write by hand, of course, are not comparable to the words of the printed type, but the handwriting and reading are often connected, and if the difference between the two fonts is too large, it is not conducive to the learning and continuation of the text.