What are the shortcomings of Ford s branding?

Brand promotion is actually not very difficult, you can do a planning and positioning in the early stage, and then go to study your peers and opponents, see what they are doing to promote, just follow the way of others to do it, we are also confused at first, and then let Jin Suitui do it, do a few years until now there is no promotion.

It's already very good, the product positioning shown in the advertisement is very clear, and the media selection is also very good. It may be lacking in terminal promotion.

In terms of branding, you can take a look. Fu Yang.

Ford is one of the classic masterpieces of the American car brand. Many of Ford's models are very popular in China, such as Focus, Mondeo, Yihu, Ruijie and other models, which are highly sought after by domestic consumers. What are Ford's strengths as an American car brand?

Can it be recognized by so many consumers in our country? In the eyes of Americans, the charm of Ford itself must be in the F150, which dominates the list every year, selling more than 27 million units. Let's start by bringing the perspective back to the domestic market.

Domestic partners should be interested in civilian steel guns, Fox and Martin face sports sedans. Under the guidance of energy conservation and environmental protection policies, some multinational automobile companies have chosen to use the four-cylinder as the top power that is easily available in China. The multi-cylinder engine was used as a suspended sheepshead decorative façade.

Of course, some brands are more "realistic" and don't need a sheep's head. They all have a small displacement, which is also the regret and helplessness of this era. Ford's chassis build is absolutely superior.

Its chassis is thick and durable.

It does a great job in terms of comfort and toughness. Although not every Ford car sells well, it has to be said that its cars are very advanced. For example, Ford's Taurus is one of the representatives.

Its sophistication is not inferior to other luxury brands, it has a strong resistance to impacts and good comfort, just like some bumpy roads, not bad at all. The civilian brand Ford still retains a certain percentage of V6 and even vertical models. The fun of driving tons and accelerating to more than 80 kilometers still lingers.

Even the models launched in China will be more generous in terms of power adjustments, such as the St. Regis Pleasant. This stubbornness can even infect (delete) and spread to entry-level models. I've rented Forrest and Langyi consecutively, both of which are self-aspirating and naturally aspirated.

Both are relatively close in size, weight and engine power. The latter has a slight advantage in terms of power, since its displacement is. Quiet actually means good sound insulation, which is an advantage not only for Ford, but also for many American brands.

The main reason why it is so well insulated is that the materials that fill the door panels, chassis and engine compartment are almost all filled with sound insulation, so it can largely isolate noise from the outside of the car, thus maintaining a good quiet.

The power is relatively strong, the appearance is good-looking, the beauty is generous, the practicality is very high, it can be applied to any place, and it is economical; The sales of this car in China are still very good.

The advantage of Ford is that the body is heavy and relatively stable; And it's powerful, fast-starting, and fast. Domestic sales are average, because of fuel consumption.

I think the advantage of Ford is that it has excellent overall performance, but its sales in China are not very high, mainly because the price is too high.

Ford's truly attractive models are the Raptor series, the large SUV Conqueror, the Explorer, and the Mustang Roadster.

1.First of all, the quality of the product is excellent, and the sales of the original good product of Focus have been declining because of the three-cylinder shaking.

2.The product does not cater to the Chinese market, and other American cars have been reducing fuel consumption, and Ford's fuel consumption is generally relatively high.

3. The marketing method has not changed, and it has been promoted through traditional methods. Now it's all ** promotion, all kinds of social promotion. Every time a domestic profit launches a new product, the effect is very good. Ford needs to improve on this side.

Ford's core problem in China is that the production of stupid fuel products has not been updated! has been using the technology of a few years ago to fool the Chinese people, challenging the laws of the market is undoubtedly the only way to retreat [cute].

For example, Ford's "do not leave home, easy to buy" full program service - with five heart-warming actions: contactless car ordering, 1-to-1 service, 90 days 0 days supply, long-term free maintenance, special protection and other programs, generally speaking, you can buy a car, test drive someone to send the car to your home, maintenance, can be postponed, loans, repayment can also be postponed.