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There are generally 3 ways to acquire customers online: 1channels, similar to lending super or cooperating with other apps; 2.information flow, similar to advertising, WeChat advertising; 3.User recommendation is to give rewards to registered users and let them be recommended.
Offline crowd tactics or merchant promotion, the former is costly, and the latter is risky.
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These problems are relatively realistic problems, and they are also the most concerned by every app promoter; There are many forms of app promotion, and event planning is one of the forms of app promotion; Any form of promotion event planning is to have a good event promotion plan, which requires a process; PP promotion activity planning plan, how to plan a good APP promotion activity?
APP offline promotion, most of the APP promoters choose to scan *** to send prizes; This kind of APP activity promotion only needs one or two tables and a few promotional videos to carry out, which is more convenient; But now many people are cooperating with offline stores in app promotion, screening industry stores according to the target user groups of their apps, and then cooperating one by one;
There is a better way to promote offline, that is, salon sharing activities, by planning themes related to your own app project industry, attract your target users to participate in offline activities, and you can promote your own app in offline promotion activities!
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Recently, I've been working on this area as well, so by the way, I'd like to talk about my experience in the market development area.
Finance and financial markets are closely related. And finance and financial markets need a bridge, that is, channels.
At present, the most commonly used channels are some trading seminars held offline, and other similar methods to hold some large or small activities to gather some investors (such as ** investors, ** investors, ** foreign exchange, **, options investors; Our company is mainly engaged in foreign exchange and **, so we hold such a small exchange meeting, or the annual meeting at the end of the year, mainly to discuss technology or **, so as to cultivate sticky sails with customers, these customers will naturally stay. )
The above is the offline channel, of course, the channel under the line Pixiang must not be able to avoid visiting the customer's home, and there must be some big customers who have to pay a week.
The advantage of offline customers is that they can understand the customer's situation in detail, have a strong stickiness with the customer, and give you investment advice and consulting services according to the customer's own capital situation. However, offline customers also have a lot of disadvantages, and offline customer maintenance costs are high.
In addition to offline channels, that is online channels. Nowadays, with the convenience and speed of the Internet, online channels are also a more mature choice to solve customer acquisition channels.
Online promotion, you may think it looks very easy, but if you want to get high-quality customers, then the content you output must be of high quality, that is, original, original content must be new, and even, customers can directly or indirectly help his (her) investment after seeing it, such content is high-quality content.
In other words, in this way, we can better promote the company's products and achieve a win-win situation with customers.
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There are two ways to spend money and not to spend Weikai money, depending on what you think:
If you spend money on promotion:
2. Advertisements and advertorials of large portals such as Xiaoxiangyan, Huang Finance and Economics;
4. Offline exhibitions, activities and so on.
Promotion that doesn't cost money:
1. Tieba and other free Tieba forums are promoted;
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I believe that each webmaster has many stations, and the newly established ** can be promoted by using the great resource of QQ group. It's not difficult to be active in the group, and you can get it with everyone, recommend your own station, but if it's a new ** friend, you must remember, don't come up and post an advertisement, isn't that looking for a kick, you have to have a good relationship with the group friends, and when you chat, you can easily promote your **.
Advertorial Promotion**.
Advertorials are an extraordinary way to promote, a good advertorial has hundreds of garbage articles, and your good articles can not be relevant**, here it should be noted that the release**choose to target your own **user group, don't send it randomly, when others put your article**, collect it, your**Your brand is everywhere.
Share your stuff.
There will definitely be a lot of resources when promoting, no matter what you do, you will definitely have unique insights into your industry, so when sharing your own views, you can leave your own **, guide everyone to browse your**, learn more details, and naturally promote.
Q&A promotion. At present, it is easier to do soso's Q&A, which is more suitable for promotion. The premise is that you want to solve the user's problem, and then it will be easier to do the promotion.
Hope it helps, hopefully.
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There are two ways to spend money and don't, depending on what you think:
If you spend money on promotion:
Yanhuang Financeand other large-scale portals** advertisements, advertorials;
4. Offline exhibitions, activities and so on.
Promotion that doesn't cost money:
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PR Resource Network is proud to answer your questions:
1. SEM PPC.
2. Network alliance advertising.
**Alliance, together with SEM, is called Dasou.
3. Portal advertising.
5. In-feed advertising.
7. Advertorials.
In the form of **, published in the central media, business ** or portal**, to publicize the business information of the enterprise, soft implantation.
8. E-commerce advertising.
It refers to the advertisements placed by customers on e-commerce platforms such as **, Tmall, Pinduoduo, etc., in order to obtain a large number of goods**.
9. Q&A ads.
10. Forum promotion.
For example, paste bar, Tianya, cat pounce.
11. Self-promotion.
12. Live streaming.
Including **live broadcast, Douyin live broadcast with goods.
13, Little Red Book Grass.
14. Weibo promotion.
Super fans, cornucopia, splash ads, hot searches, etc. are all commonly used forms of promotion on Weibo.
The cornucopia is the diffusion of KOLs or celebrities endorsing Party A's blog posts, which can be understood as Weibo information flow advertisements.
15. SEO optimization.
The disadvantage of optimizing the ranking of the official website and relying on organic traffic is that the cycle is long and it is easy to fall off without maintenance, so the cost is not low.
16. Word-of-mouth marketing.
17. Social Advertising.
19, B2B** promotion.
Such as Alibaba, HC, Bafang Resources Network, China's ** business, etc., publish ** products on it.
21, Mail**.
The advantage is that it is cheap, and the disadvantage is that spam ads are easy to block and the open rate is low.
22, SMS**.
Similar to email**.
23, Kol Koc Marketing.
24. Official website construction.
Establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.
25. Promotion of classified information.
58.com, Ganji.com, Baibai.com and other classified information platforms, the number of users is also very large.
I'm also worried about this problem, I have been resigning for more than a month, and I also want to start my own business, but there is no suitable project at present, and the money is not very much, so I finally found one, do **** business, the investment is only more than 10,000 yuan, you can open a store or not, I was going to do it first, and if you think you can in the later stage, you can get a storefront, I learned about the situation in our local area, and I feel that this business is indeed an unpopular business, and there are very few people who do it, but I really don't know how to do it. So I searched on the Internet and found the Yixing home company, they are specialized in **jewelry** project, do very formal, and now they are also recruiting students, teach you to identify the true and false technology, and then receive all the goods package**, I feel that this business is risk-free, I learned a skill, I received **, not something else, **is money, no risk, all very excited to run to their company, but the result did not make me angry, someone in our county has done it, but my wife has just given birth to a child, I can't go to other places, and I want to come back to develop from working outside. It's a really good business. So now I'm still thinking about whether to go to the county next to me to do it, and I really don't want to work anymore.
There are still many entrepreneurial projects on the market, taking the catering industry as an example, the more common projects are: opening a hot pot restaurant, milk tea shop, etc. in the form of joining, or independently operating a small restaurant, dessert shop, etc. >>>More
Q&A promotion platform, as far as I know, Sogou Q&A, 360 Q&A, Sina Aiwen, as well as Wukong Q&A and Zhihu, etc., of course, in specific cases, choose some corresponding platforms according to your own own services or products to promote.
It just so happens that 2 platforms have been invested, and they are more inclined to Caibaitong, and the financial income is too low to only about 10%, Caibaitong has been stable at about 20% for so long, and there are occasional rewards, and the income is doubled, and Caibaitong also has 100% principal and interest protection, and there is no difference in security.
I am a project manager engaged in the construction industry, a few days ago I heard about a mobile phone APP software called "your need", and it has been **, as long as you can write, you can take pictures with your mobile phone, it is particularly simple, and this software solves an important problem, that is, the problem of asymmetry and lag of engineering construction information, and can better enable construction industry practitioners to improve work efficiency and save management costs. Hope.