Wahaha replaced its spokesperson Wang Leehom for 20 years, what is the reason for Wahaha s replaceme

The reason for changing the spokesperson is because Wang Leehom has recently had a scandal, and it is very likely that he will be detained, so in order to avoid turmoil, he changed it.

The reason why Wahaha changed the spokesperson is because Zong Fuli, the second-generation head of Wahaha, does not like the image of Wang Leehom, and she wants to find a younger artist to be the spokesperson of her brand.

When she just replaced Leehom Wang, Zong Fuli was crowned with "low emotional intelligence" many times. Indeed, Zong Fuli used some inappropriate words in an interview. At the time, she said:

Leehom Wang is old and a little aesthetically tired. But aside from the image, for the development of an enterprise, it is normal to change the image spokesperson. Every brand has its meaning and needs to be injected with new blood.

Changing the spokesperson is a common way for many brands to "push through the old and bring forth the new".

And as far as Wahaha is concerned, it is indeed time for change. As a beverage giant, compared with its former self, Wahaha's "performance has declined" too much. In 2013, the company's revenue was as high as 78.2 billion, and Zong Qinghou became the richest man in China.

In the following years, revenue performance declined. Although there was a "rejuvenation" in 2018, the gap still exists compared with the revenue of 78.2 billion. In five years, 30 billion revenue has been "evaporated", and it is understandable that Wahaha wants to change.

Xu Guanghan, who debuted in 2003, has been "crawling" in the entertainment industry for 13 years. Last year, because of a "I Want to See You", I gained a large number of fans in the mainland. Wahaha also said that Xu Guanghan's pure original intention and love for his acting career is exactly what Wahaha needs.

Such a personal image perfectly fits the simple and pure characteristics of Wahaha pure water.

After 22 years of endorsement by Leehom Wang, Wahaha changed its new spokesperson - Xu Guanghan in May 2020.

On May 31, Wahaha officially announced that its purified water and sparkling water series products will be replaced by a new spokesperson, Xu Guanghan. Originally, it was normal for the brand to change its spokesperson, but this time Wahaha's change of spokesperson has aroused a lot of discussion, what is going on? Previously, the spokesperson of Wahaha has always been served by Wang Leehom, Wang Leehom since 1998 when he said Wahaha pure water, and has not been replaced for up to 20 years since then, in 17 years, Wahaha also awarded the honorary employee "Diamond Endorsement Trophy" to Wang Leehom.

At present, the latest spokesperson has been replaced by Xu Guanghan, but many people are not satisfied, and netizens admit that Xu Guanghan cannot hold this position.

Now the endorsement of Wahaha is Taiwanese male star Xu Guanghan.

Wahaha announced that actor Xu Guanghan became the spokesperson of Wahaha's purified water and soda series products.

Wahaha believes that Xu Guanghan debuted in 2003 and has faced many difficulties and challenges in the past 17 years, but he has always maintained a pure original intention and love for his acting career, which is highly consistent with the simple and pure characteristics of Wahaha pure water.

became Xu Guanghan, born on October 31, 1990 in Taiwan Province, China, and is a Taiwanese film and television actor.

has become Xu Guanghan, handsome is handsome, but his popularity and ability are not at the same level as Wang Leehom.

Xu Guanghan. It just so happened that Xu Guanghan became popular by wanting to see you.

It can only be said that the daughter of the boss of Wahaha is very discerning. It can be said that it is keeping pace with the times.

Hahaha's spokesperson is not Wang Leehom, and he will find other stars to endorse him in the future. I don't know who it is for the time being, but I will find other celebrities to endorse it.

Hsu Guanghan, a native of Taiwan, China

Powerful and popular actor Xu Guanghan.

Wahaha removed the spokesperson Wang Leehom because Wang Leehom was too old, and after announcing the termination of the endorsement with Wang Leehom, Wahaha immediately invited the younger and popular Xu Guanghan as the spokesperson. <>

1. The reason for Wahaha's change of spokesperson Wang Leehom: getting older

Wang Leehom is the spokesperson of Wahaha Group since the launch of Wahaha mineral water, Wang Leehom has been endorsing Wahaha mineral water for so many years, because Wang Leehom himself does not increase the endorsement fee, the president of Wahaha Group has been renewing the contract with Wang Leehom for these feelings, and even when Wang Leehom endorsed for 20 years, Zong Qinghou also awarded Wang Leehom a Golden Diamond Award. However, just a year after Leehom Wang won the award, Zong Fuli took over Zong Qinghou's class, at this timeZong Fuli announced that Wahaha was going to replace the brand spokesperson, the reason is that Wang Leehom is too old, and Wang Leehom's image is a bit earthy, which conflicts with the rejuvenation of the Wahaha beverage brand, which also led to Wahaha directly replacing Wang Leehom, and at the same time launched a new spokesperson-Xu Guanghan. <>

Second, the commercial correctness of the spokesperson of Wahaha

Zong Fuli's remarks can be said to have been questioned by many fans, but today, it is extremely correct. In fact, Zong Fuli's reason for claiming to the outside world is very simple, that is, the inconsistency between Leehom Wang's image and the business decision of Wahaha brand beverage led to the parting of ways between Wahaha Group and Leehom Wang, which was just a decision made by the group's business decision at that time, and was not made out of some personal emotional factors. Of course, now that Leehom Wang has become famous after the scandal of his ex-wife, and the Wahaha brand has already terminated the contract, Wahaha cannot bear the negative impact of the scandal of Leehom Wang.

3. Summary

In fact, the second-generation leader of WahahaZong Fuli's replacement of Wang Leehom was just an accidental business decision, and this business decision seems to be extremely correct today, but at that time, it was also criticized by many fans because Zong Fuli's evaluation of Wang Leehom was too direct. After replacing Wang Leehom, as the spokesperson, Wahaha drinks are indeed much better than before, and now that Wang Leehom has a scandal, it has nothing to do with Wahaha Group, which makes more people interested in Wahaha drinks.

The reason why Wahaha replaced Wang Leehom was because of a sentence from the person in charge of Wahaha Group, at that time she felt that she didn't like this spokesperson very much, and she had used this spokesperson for more than 20 years, and she had already had aesthetic fatigue. In fact, it is understandable to choose to replace him, after all, it has been used for many years, and naturally needs to be replaced.

1. Everyone's reaction after Wahaha replaced Wang Leehom.

Unconsciously, Wang Leehom has endorsed Wahaha advertising for more than 20 years, and in these 20 years, he has also created a lot of intangible value for Wahaha, but in the end he was ruthlessly abandoned by Wahaha Group. Many netizens said that what they did was obviously excessive, just because they chose to abandon Wang Leehom just because of a sentence, and it was inevitable that there would be some ruthlessness in doing so.

Second, now people's reaction to Wahaha's replacement of Wang Leehom.

After the Li Lianglei incident, many of the people who accused before all chose to praise each other, thinking that they were indeed prescient in this matter, maybe this is a woman's intuition, or a businessman's sense of smell, if it is not replaced in time, I believe that Wahaha at this time is constantly tearing the package and making changes. In fact, the entertainment industry really has no way to tolerate unethical artists, no wonder everyone is so unaccustomed to Leehom Wang's current approach.

3. There are countless brands that have replaced Leehom Wang.

With Li Lianglei's post, many brands have come forward to terminate the contract, the first is Infiniti, followed by Reading Lang, everyone kept the image of the brand for the first time, and also won the praise of many netizens. For brand owners, it is natural to decisively abandon bad artists, and they do not need to pay any endorsement fees, and they can even ask for compensation, so after this incident, Leehom Wang is facing a career collapse. The image of Wang Leehom for everyone in the past is extremely perfect, there are few scandals and his wife are in love as before, the ** posted on the platform is happy, if it weren't for this post, it is estimated that no one would have thought that he was such a scumbag.

So far, Wang Leehom has not had too many excuses, but he just deleted the previous brand information in obscurity, whether these practices are acquiescence or resistance, I believe only I can understand in my heart.

Because the person in charge of Wahaha directly said that he didn't like Wang Leehom, he was also strongly attacked and ridiculed by Wang Leehom's fans at that time, but the person in charge of Wahaha said that before doing anything, he must have a qualified character and moral norms, and he doesn't want a spokesperson who behaves badly.

Zong Fuli, the heir of Wahaha Group, said when participating in a talk show that he replaced Wang Leehom because he was old, and it would be aesthetic fatigue to be his endorsement for so many years.

It is because Leehom Wang has endorsed this brand for a long time, and Leehom Wang's current image has also changed a lot, so the contract will be terminated.

That's because many people think that Leehom Wang is still very handsome, even if he is older, he will be very handsome, but he didn't expect to terminate the contract with Leehom Wang.

Xiaozong: My fiancée has a vision.

At that time, Zong Fuli had just taken over Wahaha, she hoped that Wahaha could have a new image, and Wang Leehom had endorsed Wahaha for 20 years, and when she was older, Zong Fuli wanted to find a young and more innocent person to endorse her, so she replaced Wang Leehom.

The reason behind it should be that Zong Fuli knew some news related to Wang Leehom, so for the sake of brand image, she replaced Wang Leehom and replaced it with another spokesperson.

Zong Fuli thinks that the audience will have aesthetic fatigue with Wang Leehom, so she wants to replace him, so as to give people a refreshing feeling.

On May 31, the national brand Wahaha ushered in the third "water spokesperson" after Jinggangshan and Wang Leehom - a popular actorXu Guanghan.

Xu Guanghan debuted in 2003, has filmed MVs, worked as a graphic model, prepared a men's group, and experienced being hidden. From Zhou Dajun, who has a habit of emotional cleanliness in "The Tenant of 1006", to "Mr. Jiang, Have You Been in Love?" Chen Weizheng, the sluggish child in ", from the ruthless Lin Jizi in "The Dreamer", started from an inconspicuous supporting role, sharpened his acting skills in the work, and created a series of impressive roles.

As of press time, Xu Guanghan is ranked 202nd on the Weibo Star Super Talk List.

Wahaha officially said that the reason why Xu Guanghan was chosen is because despite the difficulties and challenges, he has always maintained the purest original intention and love for his acting career, which is highly consistent with the simple and pure characteristics of Wahaha pure water.

Wahaha did not elect a new spokesperson. When Leehom Wang's divorce turmoil was in a uproar, many people began to discuss everything around Leehom Wang. To a certain extent, Wang Leehom himself is a public figure, although public figures will also have personal privacy, but the public obviously does not respect the personal privacy of these working figures, but will do everything possible to dig into some of Wang Leehom's problems.

Because Leehom Wang had endorsed the brand Wahaha before, many people began to associate Leehom Wang with Wahaha.

1. Wahaha replaced Leehom Wang's endorsement. Second, Wahaha did not elect a new spokesperson. 3. What is my personal opinion?

Wahaha does not have a new spokesperson now, because the brand has always been endorsed by Wang Leehom before, but now after changing the spokesperson, Wahaha pays more attention to the quality of the brand, so it does not find a new spokesperson.

This matter has not yet been decided, but I think that celebrities with high traffic will be invited to be new spokespersons, because they will definitely consider the sales of the product.