What are some non Olympic sponsor beverage brands?

Kodak: Sponsors are a supporting role in the Olympics.

Lenovo: Use the legitimate rights and interests granted by the Olympics to promote the company's brand Sohu: through the construction of the official website of the Olympic Rolling Distribution and Transportation website, it will also be able to bring more and more mature network applications to its users.

The Olympics are going to be held in Beijing, and it's not just ordinary people who are excited about this. The Universiade refers to the large sports competitions on the numerous billboards tell us that the Olympics is not only the Olympics for athletes, but also the arena for companies and enterprises.

It is reported that up to now, there have been 11 companies participating in the IOC's "TOP" plan, namely Coca-Cola, Kodak, General Electric, Panasonic, Samsung, McDonald's, Lenovo, Atos, Manulife Insurance, Omega and Visa. There are 10 partners of the Chinese Olympic Organizing Committee: Bank of China, PICC P&C, PetroChina, Sinopec, China Netcom, China Mobile, Air China, Adidas, Johnson & Johnson and Volkswagen. In addition, there are sponsors of the Beijing Olympic Games, and six companies have signed contracts with Yili, UPS, Sohu, Yanjing Beer, Tsingtao Beer and Haier Group.

The biggest difference between a partner and a sponsor is that they have different marketing rights at different price points. The last three questions are as follows:

1. Other countries have similar practices when hosting the Olympic Games.

The market development of the Beijing Olympic Games is divided into the following 4 levels:

1) Olympic Global Partners (these companies are directly contracted with the IOC, if you don't count them, there are three levels).

2) Beijing 2008 Partner.

3) Sponsor of the Beijing Olympic Games.

4) Beijing Olympic Games ** business (exclusive ** business).

According to different levels, these enterprises enjoy different advertising rights, and they decrease step by step according to the level.

The Beijing Organising Committee has set a benchmark price for sponsorship at each level. Within the same level, the benchmark price levels of different categories will also vary to reflect the differences between different industries. The exact price will be determined in consultation with the sponsor during the sales process.

Sponsors at all levels of the Beijing Organizing Committee for the Olympic Games (BOCOG) support the preparation of the Beijing Olympic Organizing Committee, the hosting of the 2008 Olympic Games, and the Chinese Olympic Committee and the Chinese Olympic delegation through sponsorship in terms of technology, products and services. Sponsors at the same level enjoy different marketing rights. The sponsor has exclusive rights (including joint exclusivity) for market development within the territory of the host country.

2. Mobile and Netcom have become partners at the same time, which should be the result of the Olympic Organizing Committee's use of the unique wisdom of the Chinese, subdividing the categories of the two, and considering them at the level of subdivision, they are both unique and exclusive. Similarly, Yanjing and Qingdao are also sponsors of the Beijing Olympics. (From which we can see the light of the wisdom of the Chinese people).

3. These companies must first pay the money at the specified price, and then provide products, services and other sponsorships according to the agreement.