What are the reasons for the failure of ofo? What does this teach entrepreneurs?

Recently, many people should have discovered that ofo, the pioneer of shared bicycles, has lost contact, and all the information on the Internet, whether it is the address or **, no one can be contacted, and no one knows where ofo disappeared. The current ofo can be described as struggling, with an arrears of up to 2 billion, founder Dai Wei.

It is powerless to turn the tide and is facing a situation of collapse. So what are the reasons for the failure of ofo?

The capital chain of the ofo company has been completely broken. When the shared bicycle first came out, it was welcomed by the market, and the capital was very popular. In the beginning, ofo shared bikes.

It spread so quickly that it seemed to have become a necessity in public life.

Ofo bike-sharing quickly merged after expansion and began to make a profit. However, gradually, the competitive pressure has increased, coupled with the need for large-scale maintenance of shared bicycles, the high cost and the absence of capital, ofo capital chain has problems, and it has been completely broken by now.

ofoOrganizational managementSevere confusion and lack of potential to activate the team. When you look at the resume of the founder of ofo, you will find that he only started a business directly after graduating from university, so he lacks experience in organization and management, and the company's system and process will be seriously lacking. There was once a report that the financial reporting process of ofo was very simple and felt like there was no financial system.

The same. Without strict audit, how can the company make a lasting profit. Another problem with ofo is that the company does not have the potential to activate the team, and the company gives people the feeling that the values of the people are not uniform, the purpose is inconsistent, and no matter how many people there are, it is useless.

ofoBusiness modelMonetization is slow and innovation is not possible. Althoughofo has spent a lot of energy and financial resources on advertising and self-promotion, but it always feels that there is some inadequacy, and the monetization is not only slow but also unsustainable. In addition, the policies of various places do not allow the body to be advertised, which is even worse for ofo and loses its hematopoietic ability.

The failure of ofo has given entrepreneurs a lesson:Entrepreneurs need to know how to manage in a scientific and orderly manner.

The other is that the business model needs to be constantly innovated so that it can face different challenges.

The important reasons for the failure of ofo are the lack of a unified placement location, the increasingly fierce competition, and the lack of management within the company, the confusion of personnel, and the low efficiency. The enlightenment to entrepreneurs is that they must do a good job in management within the company, and the rewards and punishments are clear, so that the enterprise can survive for a long time.

In fact, the main reason for the failure of ofo shared bicycle is that the funds for later maintenance are not estimated, and there is the reason for the market demand, the economic conditions are good, many people are traveling by car, and the financing process is not very ideal, the enlightenment to entrepreneurs is to do a comprehensive assessment before starting a business, and the funds should be fully prepared.

The small yellow car failed because there was no profit model, and there was no perfect plan for the maintenance of the car in the later stage, the maintenance of the car, and the use of the car, and the small yellow car had been put into use. The company is also very chaotic, there is no one to manage it at all, and the small yellow car outside is also very chaotic, and the subway station and community are everywhere, which makes the small yellow car unable to operate quickly due to the inability of funds. I think entrepreneurship should be a comprehensive plan and implementable, not just with enthusiasm.

The reason for the failure is that the circulation of capital is not rapid, and the company has not conducted sufficient market research to install bicycles, resulting in insufficient funds and the cessation of the first chain. Entrepreneurs should develop steadily, rather than blindly pursuing rapid growth and strengthening.

The reason is that they don't know how to match resources, they also ignore the whole social atmosphere, and they don't know how to run a company. It is a lesson that people should do what they can and make policy changes according to the actual situation.

The first capital chain is broken, ofo capital is from financing, and the financing funds will also decrease with the popularity, and the popularity of the sharing economy will decrease, resulting in its financing is not smooth, and the capital chain is broken; The second is that the realization of the business model is too slow, the return on investment is slow, the flow of funds cannot be realized, and there is no way to continue to improve the loopholes, there is no way to optimize, and there is no capital to pay wages.

The reason for the failure of the small yellow car is that its quality is not good, the damage rate is very high, the company did not put forward a good solution to this, and at the same time did not publicize the innovation of the times, which also tells the entrepreneur that standing at the cusp of the times to look forward, at the same time, the most important thing for the development of the enterprise is the quality of the product, but also to solve the problem in a timely manner, and to innovate.

The reason for the failure of ofo is that it is not necessarily possible to succeed if you throw money in this market, and the competition in this market is too fierce. Be prepared. Be sure to do what you are sure of.

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Judging that ofo is a sharing economy entrepreneurial opportunity, from the first report, the founding group of ofo is 5 cycling enthusiasts from Peking University, and then caught up with the sharing economy to transform into campus shared bicycles, in the mode of purchasing third-party bicycles, supplemented by user sharing. Obviously, unlike Ford's product to service, the logic of Ridge Alo is the productization of services, that is, to first dig out the demand for bicycle services, and then meet this demand in the product.