ofo moved out of Zhongguancun, what are the reasons why the little yellow car ofo has moved for the

The main reason is that the little yellow car has no money now, and it is no longer so high-spirited.

The relocation of the little yellow car. It can only be said that the business status of the little yellow car is not good.

Maybe there is no money, after all, they are on the verge of bankruptcy now.

Maybe it was the money that caused him to move for the fifth time.

It's mainly because there is no money, otherwise it wouldn't be what it is today.

The main reason is because of his financial problems.

All I can think of is the financial problem, which is why he keeps moving.

This is mainly due to poor management, so the funds are not sufficient.

When the bike-sharing was launched, it was welcomed by many people, but now many bike-sharing platforms have gradually entered a bottleneck period. Some time ago, the development of small yellow cars was blocked, and Mobike has become a leading enterprise in shared bicycles, and the latest news shows that ofo employees have withdrawn from Beijing, which has also caused a lot of discussion, and what is going on?

It is reported that the current ofo employees will gradually move out of their current office address, and the Beijing headquarters of ofo has always been in the ideal international building in Zhongguancun Plaza. However, it is reported that since this Friday, some employees have begun to pack their bags one after another, and will move their offices to another office in Beijing, that is, the Internet financial center. It is said that the 10th and 11th floors of the Beijing International Building have been blocked, and a note saying "Do not use it unless it is an emergency" has been posted outside the door.

It is reported that there are no people on the 10th and 11th floors of the International Building, and almost all the equipment inside has been dismantled. In addition, it is also reported that the lease of the 15th and 20th floors is also about to expire, and the 10th floor of the former Li International Building, as well as the 15th and 20th floors of the 11th floor, are the office areas of ofo.

On October 31, it was reported that ofo had begun to prepare the company's bankruptcy and reorganization plan, but the ofo side responded that it was all nonsense, and the content of the report was seriously untrue. Ofo said in its statement that it is still operating independently, and all projects are being carried out in a normal and orderly manner. In fact, a few years ago, the development of the small yellow car was very good, even better than Mobike, but because there are great defects in the management of shared bicycles, and the small yellow car has always been unable to be proportional to the investment, and the small yellow car is not willing to be acquired for a while, so the development of He Naokai is prone to some obstacles.

ofo moved five times, and the whereabouts are unknown, why the once glorious has fallen to this,I think that the internal governance of the small yellow car is not good enough, the system is not perfect enough, and there are external factors, the competitive pressure is relatively large, the senior management is short-sighted, only for the immediate interests, without considering the long-term development of the company, which ultimately leads to the difficulty of returning the deposit of some users, the disappointment of the people, and the market has no foothold.

First of all, let's take a look at the background of the great merger of Internet companies, in which ofo is actually unable to determine its own fate. The analysis of ofo is actually too complicatedBecause there is a contest of capital forces behind it, there are all kinds of considerations on the surface, and of course, there are also personal rights to intervene. I would like to explain it from three aspects.

FirstThe little yellow car has always been complained by the public as a bicycle of poor quality, which is also the reason why eight out of ten of ofo are bad. But to a certain extent, it can be said that some users do this deliberately, and the quality is always not so high, but the non-return of user deposits also has a great adverse impact on the development of the market.

Second, ofo has always believed that it started from an Internet company, and will also develop towards the Internet company model in the futureTherefore, the top management is only interested in the business operation model and the rapid growth of the number of orders, and the car and "locked" are not the means to achieve the goal.

Third, Didi executives joined ofo, but they quickly withdrew. Although the direct cause is the struggle between Dai Wei and Didi executives, there are more complex things behind it, which are all competitive pressures, and there are also reasons for the mismanagement of senior executives, internal mistakes, and inability to operate.

Because of financing after financing. Burn money and blindly expand the scale. And the profit can't keep up. So it collapsed.

I think that the internal governance of the small yellow car is not good enough, the system is not perfect enough, and there are external factors, the competitive pressure is relatively large, the senior management is short-sighted, only for the immediate interests, without considering the long-term development of the company, which ultimately leads to the difficulty of returning the deposit of some users, the disappointment of the people, and the market has no foothold.

The once glorious little yellow car has now been reduced to this point, in fact, there are also problems in dealing with the relationship with the leaders at the upper level.

The little yellow car blindly develops and expands blindly. Burning money burned too quickly, so it became what it is today.

Because they are not well managed, there are many people who want to return their deposits, causing them to move frequently.

The management is not good, and there is no way to pay other people's deposit refunds after the initial funds are taken away.

Because he was desperate for financing, burning money and refinancing and burning money, and finally drove himself to a dead end.

Some people say that ofo is defeated by internal corruption and inefficiency; Some people also say that it is because ofo's crazy subsidies that the capital chain is broken; Others say that the concept of bike sharing is itself a false proposition.

Why would he say that?

Because on the board of directors of ofo, the founders of ofo, Dai Wei, Jingwei, Didi and Alibaba, each have one veto power. So the founder Dai Wei successively vetoed the plans taken over by Alibaba, merged with Mobike, and acquired by Didi at such a critical moment of ofo, and finally gradually pushed ofo onto the cliff of broken capital chain.

On the surface, it seems that it is because Dai Wei constantly uses the veto power that he loses the last straw for ofo to save himself。However, I think this is nothing more than the self-justification of capital. Just like the early ofo investor Zhu Xiaohu said:

Capital only talks about returns, and hates entrepreneurs who think that everything is right. In this way, it seems to be more clear why ofo failed.

ofo has come to this point, in fact, it is the serious consequence of the profit-seeking of venture capital and the superstitious flow entrance of industrial capital. In essence, ofo's products themselves are a business that cannot be profitable. Although Didi is more like sharing, and ofo is just a rental bicycle in the guise of sharing, it doesn't really matter.

However, with the momentum of shared bicycles becoming more and more popular, industrial capital has also become interested in this, and has entered the field of shared bicycles, resulting in strong competition.

There are too many people eating this piece of cake in the market, and its operation has no characteristics.

It's mainly a problem with the company's management, which is why it has come to this point.

It should be that there is a problem in the operation or management to get to this point.

Mainly because there is no financing, that's why it's so.

The market is becoming more and more transparent, competitive, and featureless.

It's because I didn't manage my employees well that I came to this point.

That is, the market competition is large, and the development of the enterprise can not continue, so it has come to this point.

In the beginning, it was very prosperous, but there was no sustained profitability and no good vehicle management.

Their credit has been completely damaged, and there are still many people queuing up to return their deposits, but they are ignored, it is difficult to be trusted by everyone, and there is no possibility of turning over.

I don't think it is possible for the little yellow car to turn over, after all, this bankruptcy is too big a blow to them.

The reputation of the little yellow car has fallen to the bottom, and there is basically no possibility of turning over. It's going to go bankrupt and liquidate.

It's too difficult, many people have lost their trust in them, they are really deceiving the public, and they can't return the money after paying it.

At present, there is relatively little news about ofo. But rumors of bankruptcy liquidation have been continuous. It is estimated that it is impossible to turn over.

The setbacks that the little yellow car experienced were all self-inflicted, and I think it is basically impossible for the little yellow car to turn over.

In order to compete for the market and launch, the company does not control the quality of ofo's bicycles, and it also acquiesces in the fact that its own bicycles become private bicycles, which is undoubtedly a short-sighted behavior to create communication effects in this way. I think it's hard to turn over.

David really can't do it, it's not a piece of material, and he has pitted a lot of people.

This should still take some time to develop and incubate.

The term sharing era includes too much scope, it is synonymous with a whole era, and an era, there are many things to include, and shared bicycles are only the smallest part of this.

So in fact, my personal opinion is this, we should not use the failure of ofo to define the failure of shared bicycles, the successful Hello bicycle still exists, and we should not use shared bicycles to measure the arrival of the sharing era, after all, in fact, many things were shared before sharing bicycles, the simplest example is the books in the library, I don't know how many years have been shared.

Therefore, it is not appropriate to discuss whether the sharing era has arrived based on shared bicycles.

So when will China's sharing era really come?

I think it needs to be clear that the era of sharing is a present continuous tense, and we do not have a completely unified definition of what is called the era of sharing, so when will it come, and when will it be considered a complete era of sharing. None of us can easily draw conclusions.

According to my thoughts as one of the smallest individuals in the world, I think it may come soon, but it may take a long time for complete success to arrive.

Sharing is synonymous with a culture, like an atmosphere of a culture. And the development and influence of culture always takes a long time to precipitate.

The only thing I can be sure of is that if one day the era of sharing really comes, it will be a very prosperous and prosperous world, and our China will be constantly excellent, strong and progressive.

I'm looking forward to that day.

Seriously, the quality of the people really needs to be supervised and improved. People from our small county town also deliberately drove to the nearby city to steal shared bicycles, and I was also drunk.

Xiao Huang's disillusionment shows that shared bicycle training needs to be reshuffled, and there are other kinds of bicycles that must comply with the regulations.

In fact, the era of sharing in China has arrived, but now the test is whether these companies can overcome the current difficulties.

The advent of this sharing era, as far as I am concerned, is actually not easy to say, and of course, I personally don't know much about this aspect.

It's just that I think it's very difficult to share real-time in China, and everyone needs to restrain themselves. I hope that in the future, after the environment and quality of our life become better, it is possible to share.

I think it's time now, although ofo has failed, but there are other companies that have succeeded, and we can learn from the successful experience of other companies to improve.

I think it's really coming now, after all, the sharing economy is now very developed.

I think that the real advent of China's sharing era must first improve the quality of the people, so that we can better share.

We don't know, but what we do know is that if we can't change the basic quality of our people, the era of sharing will never come.

When this era comes, I don't know much about my own words, because I don't know much about it, after all, it's already good now.