There is no business to run a chain stationery 5

What kind of chain operation is mainly a matter of address. Your store doesn't let more people know, or there are more convenient and cheaper places nearby than your store. Think about the actual reasons.

Hello, I'm glad to answer for you, clear answer: opportunities and threats to open a stationery store: opportunities:

1. The investment threshold for opening a stationery store is low; 2. The decoration of the store is simple, and the purchase amount is not high; 3. The requirements for the person who opens the store are not high, and there is no need for special technology; 4. Unlike food, clothing, etc., there is a risk of expiration and obsolescence; Therefore, friends who are considering opening a stationery store will feel that the market risk of such a project is not high, and the loss can be bearable. However, the most critical situation is often overlooked, that is, the cover guess has to face the two off-seasons of winter and summer vacations, and the other is the purchase screening, if it is not a best-selling product, then the store will often press a lot of goods. Threats:

The location is not in place, and the location is very important for stationery stores, which largely determines the life and death of a store, or whether it is popular or bad. If the location of the store is not well chosen, there is no corresponding crowd around, but no matter how much effort is made, the effect will be minimal. The preferred location of the stationery store is the school, and the surrounding bustling streets, so as to ensure that there are enough customers and follow-up business development.

2. There is no primary and secondary purchase of stationery stores now with two main business directions, students and office. That is, the consumer group is mainly for students or for various enterprises and government agencies. This determines whether the product structure of a store is mainly based on student supplies or office supplies.

Although there are many overlapping places in this part, the calling type is strong and weak. If you don't do a good job of investigation in the early stage, it may lead to stationery hoarding, which will put great pressure on cost products.

As a kind of consumable product, stationery has a huge potential market in daily life and the demand for learning records, attracting many entrepreneurs to stop by. Although the unit price of stationery is generally less than 5 yuan, there are big business opportunities in small stationery, and there must be room for profit in the volume of stationery. However, if you want to run a stationery store well, you also need to pay attention to various skills, generally speaking, stationery store management mainly pays attention to the following points:

1. The location of the stationery store is very important. Everyone knows this truth, but the high transfer fee of a good location is scary, and the stationery itself has limited profits, which makes it necessary to pay more attention when looking for a store. A good location, the largest amount, which can save money for publicity, but also save time to improve the visibility, on the contrary, the lot should be relatively long to keep.

Especially now that the competition is so fierce, it doesn't take much time.

2. Market positioning should be accurate. Now it is impossible to do a unique business, and it is impossible to do the entire business of the stationery market alone. Then, at this time, you have to position your market accurately, know that your customer base is **, and then attack this group.

Market positioning includes: what age group to do, whether to do student stationery or office stationery, which grade of stationery products, and sales strategy positioning. Once you have determined your positioning, you must purchase goods strictly according to this standard, and do not change your original decision lightly with the customer's evaluation.

Unless there is a big problem in the actual operation, you must have your own business philosophy and proposition.

3. Stationery purchase is the most important. The quality of the goods is directly related to the quality of your business, and it is also related to your inventory. If the goods are not even seen within three days, you must change them in time, otherwise, it is likely that the final pressure is it.

If you have a large inventory of stationery, you will be very passive in operation, unless the operator has strong economic strength. As for how to choose good goods, you can only understand, and you have to rely on internal strength. It's definitely good to talk to your peers from other places, ask about the latest and best stationery items, and share them with each other.

You can pick some common products and sell them with low or even negative profits to attract customers to your door, so as to drive other consumption.

That's what every supermarket does.

There is a rotating 5% discount on the item every day.

Summary. <>

Hello, dear, very happy for your problem, the opportunity and threat of opening a stationery store, to help you inquire, open a stationery store investment threshold is low; 2. The decoration of the store is simple, and the purchase amount is not high; 3. The requirements for the person who opens the store are not high, and there is no need for special technology; 4. Unlike food, clothing, etc., there is a risk of expiration and obsolescence; Hope mine can help you. Wishing you good health and a happy mood!

Opportunities and threats to open a stationery store.

Hello, dear, very happy for your problem, the opportunity and threat of opening a stationery store, to help you inquire, open a stationery store investment threshold is low; 2. The decoration of the store is simple, and the purchase amount is not high; 3. The requirements for the Song Hunger people who open a store are not high, and there is no need for special technology to disperse and return; 4. Unlike food, clothing, etc., there is a risk of expiration and obsolescence; Hope mine can help you. Wishing you good health and a happy mood!

The opportunities and threats of opening a stationery store, He Hui's advantages: the investment threshold for opening a stationery store is low; 2. The decoration of the store is simple, and the purchase amount is not high; 3. The requirements for the people who open the store are not high, and there is no need for special medium reform technology; 4. Unlike food, clothing, etc., there is a risk of expiration and obsolescence;

Inferior pure digital potential: Friends who consider opening a stationery store will feel that the market risk of such a project is not high, and the loss can be bearable. However, the most critical situation is often overlooked, that is, to face the two off-seasons of winter and summer vacations, and the other is the purchase screening, if it is not a best-selling product, then the store will often press a lot of goods.

Mould movement. How to make your stationery store have no off-season and earn peripheral business? Generation Z children have no worries about food and clothing, not only to eat well but also to use well, play well, parents also want to learn well, like personalized stationery, educational toys, cultural and creative supplies, interesting books of this generation, parents also hope to understand and guide their consumption behavior, for them to enroll in cost-effective quality class brothers, temporary emergencies in school can be timely help, in the holiday education and healthy into the shed dust rental.

The threat of opening a stationery store.

Is it dangerous to open a stationery store? <>

Right. If the preliminary investigation is not good, it may lead to stationery hoarding and spring accumulation, and the cost of products is under great pressure. There is no accumulation of customers in the new store, so it is necessary to actively promote and accumulate to take care of the customer. As a stationery store, there are several ways to do it: First, buy gifts.