What is the halo effect

The halo effect, also known as the "halo effect", "halo effect", and "moon halo effect", belongs to the category of psychology. The halo effect refers to the fact that people's perception of others is based on a preliminary impression of hunger, and then other qualities of the cognitive object are deduced from this impression.

That is to say, people's cognition and judgment of people often only start from the part and diffuse to get the overall impression, that is, they often generalize from the established impression.

If a person is marked as good, he will be shrouded in an aura of positive affirmation and will be endowed with the quality that everything is good; If a person is marked as bad, he is enveloped by an aura of negativity and is considered to have various bad qualities.

The halo effect, also known as the "halo effect", belongs to the category of psychology and refers to the fact that when a cognitor has a good or bad impression of a certain characteristic of a person, he also tends to infer other aspects of the person's characteristics from it. Essentially, it is a cognitive bias that generalizes. The halo effect is increasingly applied to the management of the company, and its negative impact on the management of the organization is mainly reflected in various organizational decisions.

The celebrity effect is a classic halo effect.

It is not difficult to find that most of the commercials are made by those famous singers and movie stars, and it is rare to see those little-known little people. Because the products launched by celebrities are more likely to be recognized by everyone. Once a writer becomes famous, the manuscripts that were previously pressed at the bottom of the box are not published at all, and all the works are not sold, which is the effect of the halo effect.

How can companies make their products known and accepted by the public? A shortcut is to make the company's image or product stick to the celebrity, and let the celebrity promote the company. In this way, the "fame" of celebrities can be used to help companies gather more popularity.

It is necessary to make it so that when people think of the company's products, they think of the celebrities they are connected to.

<> was first proposed by the American psychologist Edward Thorndyke. Halo is a blurring phenomenon that occurs when the moon is shrouded in a halo.

People's perception and judgment of people often only start from the part, and then get an overall impression. That is to say, it is often said that it is partial and comprehensive. It's like windy weather, and there was a moon halo around the moon the night before.

The halo effect is also applicable in love. When you like someone, you will feel that this person is shiny and has no shortcomings, and the fanatical liking of friends will make you exaggerate the advantages of this person and ignore the shortcomings of this person. It is what we often call "love the house and the black".

Let's talk about a short story: two students in the class are sleeping on their desks at the same time, and the teacher thinks that the good students may be overstudied, too tired, and need to rest. In the face of poor students, they always think that they are not hard enough to be motivated, and they doze off when they read a book.

The same behavior has different evaluations in the eyes of teachers. Such situations are not uncommon in our daily lives.